DIGITAL MARKETING

If you want to grow your business and make more money, you need to invest in a growth marketing strategy. But how exactly do you know what kind of marketing you should use?   There are so many tactics to choose from, but not all of them will work for […]

The internet has completely transformed the way business is done today. Consumers now find more comfort and searching for products online and making their purchases.   As there is growth in online shopping, there is great relevance to online reviews as well. After all, trust plays a huge factor in […]

Like any other campaign, it all starts with determining the objectives or goals of the campaign. A few words on this and then we will have a look at what link building can look like.   Keep in mind that although what you are doing is called link building, you are actually […]

  In my previous article, I looked at some of the facts that you need to consider when you need to host your website.    In this article, I want to talk about some of the ways that you can implement insights based on Data Analysis. Follow me as we are […]

  In my previous article, I talked about some of the reasons why you need to choose good hosting for your website.    In this article, I want to talk about some of the reasons why website metrics are important. Follow me as we are going to look at that in […]

In my previous article, I tried to look at some of the factors that you need to consider when you need to host your website. In this article, I will be looking at the ten stages of the web analytics process. Follow me as we are going to look at that together […]

Brands ultimately used Shoppable Instagram Feed for the upliftment of their brand. Keep reading as we have mentioned a few important reasons why you, too, as a brand, must embed Shoppable Instagram Feed on your website.    Instagram is a highly loved social media platform, and a large number of […]

In my previous article, I talked about some of the facts that you should consider when you are setting up a website.   In this article, I want to look at some of the benefits of web analytics to businesses. Follow me as we are going to look at that […]

In my previous articles, I looked at some of the factors to consider when you need to develop an e-commerce website.   In this article, I want to look at ten major considerations when you are choosing a payment gateway service.   Follow me as we are going to look […]

Here are some of the SE Expert tips that you can implement if you are just starting out as a new Blogger. #1 Learn and test Learn and gather as much knowledge from the community as you can – there are SEO tips and tricks being shared daily that will […]

  Paid search advertising means advertising within search results and only paying when the user clicks on an ad.    It’s priced on the pay per click or PPC model and this is a common synonym for paid search.   Paid search is an inbound advertising channel that matches searcher […]

In this article, I will be talking about how to measure Video Ads Campaigns. In this article, I will be covering the following:   1. Setting Metrics for Success 2. Reporting for Display Campaigns 3. Reporting for Video Campaigns 4. Reporting with Google Analytics 5. Optimizing Campaigns Add a thumbnail […]

In my previous article, I talked about some of the ways that you can generate leads through Influencers.   In this article, I want to look at some of the ways that you can convert leads into sales. Follow me as we are going to look at that together in […]

There are certain components that contribute to writing and designing effective emails.    Here we will explore six main components of effective emails: the audience, subject line, copy, design, call to action and imagery.   1. Audience: Before writing your email copy, it is important to know who your audience is […]

  Chatbots are quickly becoming an important marketing tool in the digital space, with companies like Facebook and Twitter rolling out their versions of chatbot technology.   These tools can be used to engage customers on social media, provide customer service, and gather feedback – if used correctly, chatbots could […]

  In my previous article, I talked about some of the facts that you need to know about some of the elements of a good website design. In this article, I want to look at the six main stages of website design process. Follow me as we are going to look […]

  There are many websites and blogs that are created daily across the globe. The truth of the matter is not all websites that survive their first year.   I know of many people that created their websites and buy their domains through my Qservers Affiliate links but not a single […]

Marketing automation and personalization have become common terms used in the marketing industry over the past few years, but what do they mean? Do you need these tools to be successful in your marketing efforts or will they only make things more complicated?   In this post, we’ll discuss these topics […]