#1 Get to know our audience via Analytics
If I could only give one SEO tip, it would be to make sure you have Google Analytics (or another analytics tool) installed on your site.
With on-site user experience so much more critical than it used to be for SEO, it’s important that you know what users are doing on your site. Not only can you gain insight into your users interacting with your site, but Google Analytics will tell you how they are getting there. For example, through your SEO efforts.
#2 Don’t neglect your existing content
Making sure to do content audits more frequently would probably be the SEO tip that you might consider my last aha moment.
All too often, we look at creating new content when some of the biggest impacts can come from deleting poor-performing content, merging content, and updating content. Depending on the size of the site, a content audit can produce some great SEO results very quickly.
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