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Affiliate Marketing Roadmap: 9 Steps To Follow



In my previous article, I talked about some of the factors that you should look out for when you need to look for an Affiliate Marketing Coach. In this article, I want to build on that topic. I want to consider some Affiliate Marketing Roadmap that must be at the back of your mind when you want to launch out into Affiliate marketing. They are just like a manual that you need to follow when you need to launch out into Affiliate marketing. Follow me as we will look at this together in this article. 


Here are the steps…

#1 Know Your Product

The very first thing that you have to do is to have a good grasp of the product that you want to market. You must take time to digest the product and read every available material about that product. This will give you the advantage of answering any question that customers and prospects might have about that particular product. It will also allow you to decide on the best method to promote the product as well. At times, you may have to go to those that have used the product and listen to what they have to say about the product as well. 

# Develop a Template

As part of your Affiliate Marketing roadmap, when you are about to market any product, you need to take time to study the method being used by others. As you are observing the winning methods that others have to take the time to develop, the next question is to determine if that method will work for you. 


You might also decide to use that same method that others have used and find time to tweak their own formula as you move on. The bottom line is that you must design a template for the product that you are about to market.


From time to time, you also need to re-examine the process to verify whether the process is working or not. This will ensure that you have a seamless method for promoting your product that is not a burden to your prospects and customers. 


#3 Choose Programs Wisely

When you are about to choose an Affiliate Program that you can promote. There is a need for you to choose wisely to that you will not make a mistake.


You need to choose a merchant that is ready to negotiate with you. Let’s say, for example, an organisation has a flat rate of 10 percent for their Affiliates and you are sure you can generate 2,000 sales in a month, you can decide to renegotiate with them to increase your payout to 15-20 percent.


Also, the design of a Landing Page will also determine whether a customer will complete the transaction process.


Therefore, when you are looking for organisations to promote their products, make sure you choose a product that has a good Landing Page. That means the Landing Page must be mobile responsive. It should also have all the information that the Prospect needs in order to make buying decisions. 



#4 Quality, not quantity leads

There are times that Affiliates are distracted based on the number of clicks they are getting for a particular campaign. You have to understand that this will only distract a newbie Affiliate marketer. As an expert, you need to understand that the merchant will not pay you for Bot traffic that you are able to generate for their website.



Your attention mainly should be on how you can convert the Qualified Leads that you are getting for the product to customers. You should think of finding out more about the Prospects/leads and making sure that you present the product in such a way that they will develop an interest in such products or services.


#5 Understand Your Audience 

When you are about to run a campaign, you have to make sure that you advertising or prospecting to the right type of audience. You cannot be in the travel niche and be writing about Hosting. It will end up confusing your audience. You should not start marketing a product because the payout is high.



You need to first find out whether your target audience will be interested in such a product. Even if they are going to show interest in such products, you should know the way and manner by which such products can be introduced to them. 



#6 Conversion rates, not commissions 

There are some Affiliate Marketers that are easily distracted by the Commission paid on the promotion of particular products or services. Before you will accept to promote a product or service, you should take time to find out how appealing is that product or service to your target audience.



It is not advisable to go for a product that has a low conversion rate. it is better to go for cheaper products that have a high conversion rate that to go for a product that pays a high commission but with a low conversion rate. That should be part of your Affiliate Marketing Roadmap. 




#7 Build an Email List

One of the mistakes that most people make is that they failed to build a loyal customer base. When you have a group of people that have been following your blog or newsletter and you are now introducing a new product or service to them. It will be very easy for you to convince such a loyal audience to buy your product or service than when you need to convince a new prospect.



 You should strive to build your email list. After you might have done that, you need to make sure that you segment your email list, so that you only send updates to your followers based on what they are interested in. 


#8 Tracking 

One of the most important tasks that you need to perform as an Affiliate Marketer is to track your success as an Affiliate Marketer. 


There is this saying that you cannot be doing something the same way and be expecting a different result. You need to set time aside on a quarterly business to assess your goal and determine how far you have gone.


This is also the time that you will have to determine whether you need to change your tact. The process of tracking will definitely increase your success rate. It will allow you to do the needful in order to ensure that you succeed as an Affiliate Marketer.


#9 Commit As an Affiliate Marketer

You need to understand that Affiliate Marketing is not a Get Rich Quick Syndrome. You should not be motivated by the success of others but you have to work your way up gradually.


At the start of things, it is very possible that your links and contents might not perform the way you wanted them to, but it will definitely come up with time.



While you are waiting, you might need to develop your SEO and email marketing strategies. All these will yield the desired result with time. 


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Action Point

PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

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