How to invite bloggers?
If you decide this is the strategy you wish to pursue, if you want to invite guest bloggers to create content for your blog, here is how the process works.
#1 Identify the influencers
Start by identifying the influencers who would be a perfect match for your blog. This means that they have to be able to offer content that is really relevant to your blog. Explore their influence in the online world and to which extent you can benefit from working with such influencers.
Take into account the number of social followers, the number of blog visitors (if available), the number of subscribers, etc. to assess how influential a blogger is and to compare several influencers.
#2 Set up goals
Inviting guest bloggers is usually a part of a particular campaign. You want to set up goals, in terms of how many guest bloggers you want to accept. More importantly, you want to set up goals regarding the content they produce. For example, you define planned metrics about the post performance, such as social media shares, inbound links, etc.
Evaluating the post performance and comparing the planned metrics with the results is going to help you identify the guest bloggers you want to work with again, as well as those collaborations you might want to skip next time the opportunity comes up.
#3 Create an offer
When you know who you want to reach out to, create an offer they would be interested in. Use a personalized approach to create a custom message that is designed for a specific influencer. Sometimes a link back to their blog is good enough reason for them to accept guest blogging opportunity, but some bloggers (usually those with a greater following and thus more influence) might require this to be a paid post.
#4 Start building a relationship
When you find influencers you want to have as guest bloggers, you can start building a relationship with them. Start following them on social media, comment on their blog post or offer feedback. The goal of this approach is to get to know the influencer first and then increase the chance of them accepting the offer. You could also skip this part and go straight to getting in touch.
#5 Get in touch
Once you have the offer and you know exactly the person you want to get in touch with, it is time to send an email. When emailing a potential guest blogger, you should:
• Create a custom email and avoid using template messages
• Be well-informed about the person (for example, if they have just shared the news about signing a book deal, congratulate them)
• Provide more information about your business (they might not have heard about your business yet)
• Highlight the benefits for the guest blogger to increase their interest in the collaboration
• Send from your own domain
• Offer multiple ways for the person to contact you
How to get invited?
If you are a blogger looking for guest blogging opportunities or a company that wants one of the writers from the company team to be featured as a guest blogger, there are several things you should have in mind:
#1 Do the research
Regardless if you are looking for guest blogging opportunities or you have just received an invitation to submit a guest blog for another blog, you should start by doing the research. Follow these steps to get all of the information necessary for guest blogging opportunities:
• Identify blogs where you want your article (and link) to be published
• Explore the guest blogging links of your competitors
• Find out about the guest blogging terms (topic, word count, style, etc.) for the blogs you want to work with
• Compile a list of topic ideas you would like to write for a guest blog
All of this is a foundation for discovering and leveraging guest blogging. Once you do the research, you will have more success at finding new opportunities to submit a guest blog.
Stick to your niche
Even though a guest blog will be published on a third-party blog, it still has to be your own work, something that your audience can recognize. Sticking to your niche enables you to create influence and authority for a specific topic, and this is something that reflects on guest blogging as well.
With guest blogging, you are trying to promote your content to the new audience, but it is essential that they are interested in the content you have to offer. This is why it is crucial that guest blogging is focused on your niche or something that is closely related because this ensures that the target group will be the same.
#2 Focus on quality
Quality content should consistently be your goal. It does not matter where the content will be published, whether it will be featured on the homepage or promoted through an email campaign. Each blog post should deserve your full attention and the ability to deliver your best work. This is the way to build authority in the online world. Eventually, online readers will start to identify quality with your blog, as that is what they have been accustomed to see and expect from you. Building influence and authority through exceptional quality will help you with being accepted as a guest blogger later on.
#3 Promote yourself as a guest blogger
Finally, one of the ways you can get invited to be a guest blogger is by promoting yourself. Besides good reputation and discovering new guest blogging opportunities, there are other ways you can promote yourself as a guest blogger:
• Have a page or a widget with information that you are interested in guest blogging opportunities
• Use an email campaign to reach potential blog owners who are accepting guest bloggers
• Join blogging communities to promote yourself as a guest blogger
• Use social networks to either include this information in the bio or share a status update with relevant hashtags
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
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