In my previous article, I have discussed some of the facts that have to do with the development of digital marketing generally. In this article, I want to talk about some of the impacts of Supply Chain Management on Digital Marketing and e-commerce. Follow me as we are going to look at that together in this article.

Supply Chain Management has to do with the designing, planning, executing, controlling and monitoring of supply chain activities. It has to do with the activities that are being carried out in order in order to ensure that information, products and services get to the final consumer.

It is being observed that organizations rely on the supply chain in order to compete in the global economy and networked environment. As we all know that the world is a global village and businesses are looking for ways to carry out transactions beyond their immediate environment.

Therefore they will rely on another organization in order to ensure that products and services purchased get to the recipient. This will continue to increase sales and boost the turnover of the organization in the long run.

When we are looking for the flow of Supply Chain Management in an organization, it can be divided into three main categories, which are:
• Product flow
• Information flow
• Finances flow

E-commerce impacts….

With the advent of the internet, there have been considerable changes in the way we look at the supply chain in organizations. The reason is that it is no longer necessary for the buyers and sellers to meet face to face before transactions can actually take place. Let me now look at eight major ways that e-commerce has affected supply chain management practices.

#1 Cost-effective

With the advent of e-commerce, there has been a considerable reduction in the price of products and services. It has become difficult for organizations to inflate the price of products and services. This has also reduced some associated costs that would have been added had it been both the buyer and seller meeting face to face.

#2 Flexibility

Supply Chain Management has also introduced flexibility in managing the supply chain system. It has also given organizations the ability to choose the Distributions or logistics companies that they would like to transact business. It also allows organizations to come up with innovations that would assist them in saving costs as well.

#3 Customer orientation

Another amazing thing about supply chain management is the fact that it has changed customers’ orientation totally. Before an average customer have the mindset that you cannot purchase a good product online without visiting the stores but after an encounter with good e-commerce sites, many customers have realized that it is possible for both online and in-store customers to have the same experience.

#4 Shipment tracking

Before, when you use the continual method of shipping products and services, you might not really know when your shipment arrives or how long it will take to get what you have ordered. That has become history. Now, when you purchased a product or service online, it is very easy for you to follow up and know the expected time that you are likely to receive your shipment. This has boosted the confidence that the buyer has in the seller.

#5 Shipment notice in advance

Also, with the introduction of supply chain management in e-commerce, the customer can now get a notification when the product is about to be shipped to the buyer. This will also increase sales and up-selling. It will also boost the confidence that the buyer has in the seller as well.

In my previous articles, I have talked about some of the ways that you can generate leads through Influencer marketing. In this article, I want to talk about how you can effectively convert dead leads in digital marketing. Follow me as we are going to look at that in this article.

When we talk about dead leads, they are leads that are not responding to all your sales tactics. Such leads might have initially shown interest in your products and services but they soon changed their minds and refused to respond to your cold calls. Such individuals are always referred to as dead leads.

#1 Quality content

One of the ways of grabbing the attention of your audience is through quality content. When you keep on churning out content that educates users on how to get the best out of your products and services. You will notice that both existing active leads and dead leads will start showing interest in your products and services.

So, when you have good contents that are adequately positioned, you will notice that even both customers that you have an existing relationship with and those that have not had a personal relationship with you will start showing interest in your products and services.

#2 Telemarketing

Also, one of the means of engaging your audience is through telemarketing. There are times that prospects are not properly enlightened on what your product can do and why the prospect should buy from you.

Because of that, they may not really show interest in your products and services. You need to call up the prospect and understand the reasons why they are not showing interest in your products and services. You can also give them a special offer in order to convert them. This will definitely assist you in increasing your customer base in the long run.

#3 Email

There is a need for you to adequately follow up on your prospects by sending them regular emails to your prospects. You need to keep details of your conversation with your prospects and share the information with other customer-facing departments.

Also, when you have waited for a while and you are not receiving any response from your prospects, you need to send a follow-up email. You have to ensure that you are telling your prospects about the benefits of your products and services. You must also provide them with statistics and pictures that will sustain their interest in your products and services.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

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Understanding Lead Generation In Digital Marketing

When it comes to traditional or digital marketers, you will always have to attract leads who are going to be interested in your business or other things that you have for sale.  Most often, as a business owner that has products to offer, you will have to come up with content that will allow you to project the products and services that you have to offer. In this article, I want to talk about all that you need to know about lead generation in digital marketing. Follow me as we are going to look at that in this article.

Lead generation in Digital Marketing is the process of generating sales leads for a product or service which may turn into sales for the company. It allows you to reach out to potential individuals who are likely to be interested in your products and services.

You should know that the process of lead generation is of benefit to both the buyer and the seller. Here, the buyer can inquire about the products and services of the seller. The seller also demonstrates their products and services and generates interest in the products or services.

There are four major elements when it comes to lead generation for products. It goes as follows:

#1 Offer 

Most times, lead generation strategies will often start with an offer. Offers always include free product demonstration, free download of PDF editor, whitepapers and ebook among others. Some of these tools are what prospects are looking for and they will be ready to do anything to get it. At times, prospects or visitors are asked to provide their emails so that they can download eBooks and whitepapers among others.

#2 Call To Action

This is a text, image or button that redirects the visitor to landing pages so that they can view the offers and the PDF easily.
 

#3 Landing Page

This is a specialized page that contains crucial information about your product, offers and a form to download the PDFs and whitepapers among others.
 

#4 Form

This is a way to capture information about the prospective leads. This is used to collect information from prospects in exchange for an offer. You should note that it will be difficult for customers and prospects to supply the information and the details you need without giving them something in return. This can be in form of PDFs and Infographics or e-books among others.

Now. Ways of generating leads…
#1 Advertising

Advertising is one of the means of generating leads for your organization. You can do that by making use of different media to create awareness about your products and services. Here are some of the strategies you can adopt in order to advertise your products and services.
 
You can place inexpensive ads in email newsletters and your websites in order to pass the right messages to your target audience. We often see banks making use of this method to create awareness about their products and services. As they are sending the alerts and other messages, they are also incorporating their ads so that you will be aware of what they have to offer.

Also, you also need to use direct response ads as part of your means of lead generation. You can ask the viewers if you can contact them with more information about the products and services that you have to offer.

You also need to learn how to make use of compelling to increase customers’ and prospects’ interest in your products and services. The type of headline that you give your content will often determine whether prospects will be interested in your products or services or not.

You also need to showcase your ads in some of the most targeted publications. That is why most people will often decide to place their ads on websites.

#2 Referrals

Referral allows you to recommend an organization’s product to others and earn a commission. Here are some of the things that you should have at the back of your mind when it comes to Affiliate marketing.

In carrying out affiliate marketing, you can offer discounts on your products and services to the clients who give you a referral. They might be asked to pay a lesser amount than they are supposed to pay. This allows them to refer more people and get discounts on products purchased.

There is also the use of a “loss leader” referral system. Here free samples of your product can be given to new clients for creating awareness about your products, which will, in turn, generate more sales for the organization.
 
You can also partner with other non-competitive organizations. You can be asked them to assist you in sending your promotional messages to clients in their database. For example, an SEO company can decide to partner with an SEO blogger in order to make his services available to his blog followers.

Also, you can conduct surveys, and ask for feedback from the customer about ways to improve your products and services. This will give your customers a sense of belonging. It will also improve their commitment to the organization.

You also need to get a free sample of your products and services as a gift to your client and ask him to give it to someone to give to their friends and acquaintances.

#3 Trade Shows

This is another crucial way of generating leads for your products and services. Here, you will have to choose the right trade shows that can help you protect your products and services to the right form of audience. You must choose the trade show that can give you the greatest conversion rate. Also, to generate leads at Trade shows, you need to communicate properly about the product you are offering for sale. This enables the right type of audience to show interest in the products or services.
 

#4 Feedback

Another way of generating leads for businesses is through feedback. He opens up channels through which customers can communicate about what they feel about your products and services. To get leads through feedback, here are some of the things you need to know. First, some people visiting your website read about your products and services and make product purchase. It is also possible that most visitors coming to your website do not take the time to read about your products and services.

Also, you have to make sure that before a user jumps to the next page, you make use of a pop-up to collect feedback from a user. This will help you to know what they are looking for exactly.

You can now use this feedback form to contact the customer and find out the reason why they are not interested and take time to clarify their doubts about your products and services.

You can also use other useful articles for your customers and ask them to fill out a form.

#5 Soft leads

Another means of generating leads for organizations is through the use of soft lead methods. Soft leads are leads that exchange an email address or contact address for something that is of value to them such as access to a whitepaper or free samples. Also, social media referrals at times can also be referred to as soft leads.

Social media platforms are ideal for spreading awareness about a company and gathering potential information about prospects that might be interested in your products and services.

Also, soft lead generation is the most ideal for businesses trying to target leads early in their sales lifecycle.

You need to know that lead generation plays an important role when it comes to the success of any marketing strategy. It has to do with creating engaging content for webinars, videos, whitepapers and guides that direct users towards lead funnels.

At times, when it comes to online marketing, your Return On Investment is calculated based on the number of soft and hard leads that you are able to convert. Hard leads measure success only through sales and revenue earned from the website.
Soft leads make the visitors perform certain actions such as providing contact information, filling a form and creating an email account among others.

How To Generate Leads Through Influencers

In my previous articles, I have talked about some of the means of generating leads for your businesses. In this article, I want to talk about some of the ways of generating leads through Influencers. Follow me as we are going to look at that together in this article.

Generating leads through Influencers or what we sometimes refer to as Influencer Marketing is the main aim of bringing Influencers to talk about your business so as to boost sales and increase brand recognition. Some of these influencers already have great followership. They can use that to influence their ardent followers to start using your products and services.

Also, it is very possible that these influencers are musicians, writers, bloggers, analysts, journalists, and other opinion people that can connect products to brands.

Influencers are also internet users who write stories and share experiences about a product and a brand. They are always trying to influence the opinion and decisions of their users in order to make them start using particular products or services.

How to identify Influencers….
When it comes to influencer marketing, as a brand or Digital Marketer, you need to make sure that you identify the right type of influencers for your product or service. Your inability to identify the right influencers that the same aspiration can ruin your brand’s digital marketing strategy. Here are some of the things that you should have at the back of your mind when you are trying to recognize the needed influencers for your brand.

#1 The impact
In order to choose the right type of influencer for your brand, you need to know the impact of that influencer on your followers. You must know what he has the capability of doing and his level of influence on his followers. Understanding this will enable you to know whether such an influencer can help you to achieve your goal or not.

#2 Use the right tool
In order to identify the right type of influencers for your brand, you need to make sure that you are using the right tools that can help you to identify the right type of influencers for your brand. Inability to use the right tool might make you choose the wrong type of Influencer for your brand. I am going to list some of these tools later in this article.

#3 Combined effort
You also need to know that choosing and identifying the right type of influencers for your brand is one of the assignments, you need to make sure that your marketers and the influencers work together in order to achieve your marketing goals at the end of the day. All effort must be geared towards closing the gap between you and your influencers. This becomes necessary because some of your influencers might not have adequate knowledge to run sales campaigns on their own.
 
The tools for influencers’ identification…
https://mentionmap.com
https://peerindex.com
https://followerwonk.com
https://kred.com
https://sovrn.com
https://boardreader.com
https://mblast.com
https://commun.it
https://circlecount.com
https://linkedin.com
 

Understanding Lead Funnel In Digital Marketing

In my previous article, I tried to establish what a lead funnel is. You need to understand that there different levels when it comes to defining your prospective customers’ levels. The process of classifying your leads will help you understand the kind of attention that you need to give to different kinds of audiences. In this article, I will be talking about all that you need to know about the lead funnel in Digital Marketing. Follow me as we are going to look at that in this article.

Lead funnel defines the process that the buyer has to go through when they are trying to purchase your products and services. You also need to understand that your customers are also going through this process when they are purchasing your products and service, although the process might be faster for different customers, they still have to go through that process. Also, the lead funnel defines the lead funnel using the AIDA perspective. Let us now look at what that is all about in this article.

#1 Attention

This is the stage when you create awareness by designing adverts that are launched and run so that customers and prospects can be aware of your products and services. These are done to attract customers’ attention to your products and services. When this is being done and the right audience is targeted, it might increase interest in your products and services.

#2 Interest

This is being used to boost customers’ interest in your products and services. At this stage, you have run the ads and they are already aware of your products and services. But you are trying to deepen the interest in your products and services. This happens when customers decide to give your product a try. Their conviction after this trial will now determine whether they will become permanent customers or not.
 

#3 Desire

This is when you make effort to convince the customer and make them believe that the product can fully their basic needs. You also tried at this stage to educate the customer about the usefulness of the product as well as how it can add value to their life in general.

#4 Action

This is when you lead customers towards taking action such as purchasing your product or fulfilling a commitment form. Here the prospect has now become or is about to become your customer. He is actually performing the desired actions that you want the customer to perform.

Marketing perspective to gain a customer

Here, the marketer has only the name of the customer. Marketers get the names of their customers from various sources such as referrals or purchase lists. Some organizations can also buy name and email lists from other non-competitive organizations that they have an association with. Some of these names can also be purchased online as well.  Above all, you need to identify your target audience based on the geographical location and demographic information of your target audience. You will not want to waste your time pursuing the wrong target.

Suspect

A Suspect is a person who shows interest in your brand or what you have to offer. They might perform some action on your site such as :

• Frequent visits to your website and attending your webinar
• Participating in content and promotion on your website
• Filling online form to download white papers, PDF etc and subscribe to your newsletters.

 You need to identify such customers and add them to your Drip program which is an email program that will allow them to learn more about the use of your products and services.
The drip program offers educational content and promotional offerings that allow prospects to become organizational customers. This will allow them to develop an interest in your products and services. This also allows you to send SMS that is also geared towards understanding your customers better.

Prospect

Also, a user will move from being a suspect to prospect when he takes any of the following actions:

• Interacts with your brand by attending webinars, participating in contests, and downloading your PDF files among others.
• Fits your demographic profile.
• He has a bi-directional conversation with you.

When it comes to prospects, we have them in two categories. They are called Marketing Qualified Leads and Sales Accepted Leads.

#1 Marketing Qualified Leads

They always have a direct conversation with the people via emails or phone calls. They can be seen as people who have called or emailed and have decided that they are going to purchase the product on a particular date.
You can identify whether the person is really interested and ready to purchase your product and transfer him to the sales department.

#2 Sales Accepted Leads

The salesperson follows the lead once the qualified lead is transferred from the marketing department to the sales department.

Opportunity

A salesperson can either close or lose the leads, Also, lost lead is again sent to recycled by conducting a drip program for the customer once again.

Customer

You gain a customer once the lead is closed. At this point, you need to maintain a good relationship with them in order to turn them from ordinary customers to brand advocates.

Advocates

Here, the customer becomes an advocate when he or she is with the marketer for a very long time. This customer becomes loyal as well as refers others to your customers.

9 Correct Marketing Strategy For Lead Funnels

In my previous article, I talked about some of the ways that you can identify the correct product influencers for your products. In this article, I want to look at the correct marketing strategy for lead funnels. Follow me as we are going to look at this together in this article.

Now the marketing strategy…

#1 Define potential buyers

One of the great ways to generate sales for your business is for you to define your potential buyers. You need to know the characteristics that your buyers have in common. This will allow you to be able to direct them to the correct departments or individuals that can assist in turning your prospect into customers. You will also be able to come up with products that will serve the interest of your customers as well.

#2 Create awareness

Also, there is a need for you to create awareness about your products and services. No matter how good your product is, you still need to go the extra mile of letting people know about your products and services. It is now left to you to decide on what you need to do in order to achieve your goals. This will be based on your finance and the circumstances surrounding the sales of your products as well.
 

#3 Create interesting content

One of the marketing tools that you can adopt when you are promoting your products and services is to make use of a mix of content such as texts, Infographics and videos. You need to make sure that you create interesting contents that are capable of convincing your audience. You need to also take time to study your audience and understand what resonates among your target audience.
 

#4 Engage your audience

In order to promote your products and services, you need to make sure that you engage your audience. You should never assume that your audience already understands the benefits of your products and services. You must take time to highlight the benefits of your products. Let them understand the reason why they need to pick your product ahead of that of competitors.
 

#5 Drip programmes

Most times, you should not expect customers to give in the first time that you talked to them. You may need to get their email and other contact details and start sending them newsletters that talk more about your products and services. You also need to let them know when you have promotional offers that you feel that they might be interested in. This will go a long way in convincing them to subscribe to your products and services.

#6 Meet all needs

As part of your efforts toward engaging your target audience, you need to make sure that all customers’ needs are met. You should note that a good customer-centric enterprise will not go to sleep except customers’ needs are met. Also, nobody will be interested in transacting businesses with organizations that cannot add value to them. Therefore, you have to make sure that always surpass the expectation of your customers.

#7 Build relationship

As part of your efforts toward building your lead funnel, you need to make sure that you build relationships with your customers. You need to give them a sense of belonging and see them as part of the business. You should also open room for feedback so that customers can tell you areas that they want you to improve. This will encourage your loyal customers to become brand advertisers for your business.

#8 Clear call to action

In my previous article, I talked about the use of Call to Action for lead generation strategies. You have to make sure that clear calls to action are provided which will allow customers and prospects to know the step that you want them to take after they might have read your content. This will go a long way in increasing conversion and boosting the revenue of your organization.

#9 Track your result

As the saying goes, an unexamined life is not worth living. As part of your effort towards driving more prospects to your sales cycle, you need to make sure that you continue to analyse your website. You must take time to track your results in order to determine whether you are achieving your goals or not. This will also allow you to come up with measures that will allow you to adjust if you are falling below your target.
6 Ways To Convert Leads Into Sales
In my previous article, I talked about some of the ways that you can generate leads through Influencers. In this article, I want to look at some of the ways that you can convert leads into sales. Follow me as we are going to look at that together in this article.

How to increase leads and boost your sales….

#1 Calculate

The very first thing you need to do is to find the lead close to the ratio for a period of at least eight months. You also need to calculate the total leads to closed sales during those eight months in percentage. You need to divide the number of leads by the number of closed sales that you have. You also need to turn that number into a percentage out of 100 to estimate just how many leads you need to close sales.

#2 Act Quickly

You need to develop a system, set the time and date when you have to follow up with the leads. You also need to get the assistance of your sales team to follow up on a lead.

#3 Organise

There is a need for you to also invest in CRM such as Salesforce.com to organize all your work. CRM does not allow you to lose a lead, it will track every sale and every moment in the sales process.
You need to set automated responses to the queries sent through email by your prospects.

#4 Delegate

There is a need for you to segregate the responsibilities among the sales teams such as replying to online queries, emails, and phone calls among others.
You need to put effort and money into the sources that yield you better results. The CRM system can also help in finding sources that give you more sales.

Converting leads to sales…

#1 Determine your personae

First and foremost, in order to make more sales and convert leads for your organization, you need to identify the type of people that are using your products and services. Having this understanding will assist you to package your product in such a way that it will attract the interest of your desired audience.

For developing your buyer personae, you should know the ideal buyer, your customer needs, how to fix problems, and your unique selling proposition among others.

You need to get your current sales and customers to interact with each other to find out buyer personae who can turn into your prospects, leads and customer.

#2 Content mapping

When it comes to content marketing and lead conversion, you need to know where a prospect is on the ladder. The reason is that the content that works for someone at the top of the funnel will not work for someone at the bottom of the funnel.

Top of the funnel

These are visitors who are unaware of your products and services. They may likely be prospects who have started researching your products or services.
 

Middle of the funnel

These are customers who are interested in your products and services but they do not necessarily want to buy from you.
 

Bottom of the funnel

These are prospects or customers who are ready to buy your products and believe that you have every solution to their problem.
 
The content mapping chart will help your sales and your marketing team to understand the right type of content to introduce to each type of prospect that you have in your sales funnel.

You have to develop the chart and understand the type of content that you can introduce to each prospect on the sales funnel.

#3 Segment lead nurturing campaigns

As part of your effort to nurture your leads, you need to segment your campaigns and your leads based on the characteristics that the leads have in common. Some of the characteristics that can be used in segmenting leads include geographical location, area of interest in contents, industry and roles and brand advocates as well as customer behaviour among others.

#4 Make use of workflows

You also have to make use of workflows when you are trying to nurture your leads and convert leads to customers. You need to make use of email workflow which will help you to send emails to a specified group of users at a particular time.

Some of the specified email workflow used by you include:

• Subject line workflow: content download
• Eye-catching offers.
• Leads that are ready for Sales workflow.
• Get dead lead to engage again
• Event workflow allows visitors to register or attend the webinars
• Lifecycle workflows, welcoming new customers to a new business
• Upsell workflow, based on purchases made by customers in the past.

#5 Enforce Lead Scoring Methodology

Segregating is one of the best means of separating a good lead from a bad lead. This process always gives points based on information that you already have about the lead. This will allow you to determine whether a particular lead is profitable or not.

It helps in increasing sales efficiency and effectiveness, increasing marketing effectiveness, and tightening marketing and sales alignment for the organization.

It also helps the sales team to avoid spending their time on bad leads and to concentrate on leads that are ready for sales.

How To Conduct Effective Lead Nurturing
In my previous article, I talked about some of the ways that you can generate leads through Influencer Marketing. In this article, I will be looking at how to conduct effective lead nurturing in digital marketing. Follow me as we are going to look at this together in this section.

Lead nurturing is a marketing term that describes the process of building relationships with potential clients even when they are not looking to buy your products. Leader nurturing are being carried out to raise the profile of the organization in the eye of prospective customers. This will also change any wrong perspective that they might have about the organization.

The ability to deliver products based on a customer’s interaction with email drives more engaged traffic to the website, and this also helps in the organization’s lead management efforts. At times, this process might be as simple as letting customers know about your ongoing promotion as well as telling them about changes in prices among others.

Also, a complex nurturing campaign involves educating the clients about the advantages and disadvantages of using the product. You have to make sure that you do not keep any of these facts away from your target audience.

In addition, lead nurturing is the process of building relationships with sales prospects who are ready to purchase but are not showing interest currently in your products and services.

The ways…
#1 Listen to conversations
There is a need for you to listen to the conversations of your users. That is why you need to create a community where you can bring all your users together and follow what they have to say about your products and services. You can also make use of hashtags and other social listening tools in order to know what customers are saying about your products and services.

In addition, companies can understand customers’ interests and in turn get information about the products and services that customers are likely to be interested in. This will enable them to meet customers at the right place with the right products and services.

#2 Provide meaningful content
Also, you need to develop interesting and concise content to build relationships and trust with your customers. When you create contents that educate customers about how your products can benefit and add value to their lives, it will increase customers’ interest in your products and services.

#3 Stay in touch
There is a need for you to also ensure that you do not leave your customers alone. You need to make sure that they constantly hear from you. You can be sending them bulk SMS and emails that educate them more about what your product can do for them.

#4 Contact the prospect
Also, you need to make sure that when you are dealing with prospects, you must place integrity above anything else. You have to make sure that you contact them whichever time you promise. This will encourage your customers that you will always fulfil your promise.

#5 Ask for business
As part of your effort toward improving business relationships with your prospects and nurturing your leads, you need to make sure that you ask for business when prospects and customers are showing interest in your products and services. This will ensure that you are able to increase conversion rates for your products and services.

#6 Send ebooks
Most times, customers will not give you vital information that you need when you are not giving them anything in return. One of the best gifts that you can give to your customers is to give them eBooks that talk more about the products and services that you have to offer. This will enable your customers to know that you really appreciate them and that you are considering them when you are making business decisions.

#7 Ask for referrals
As part of your efforts towards nurturing your leads, you need to always ask for referrals. Whenever you successfully sell your products to a particular customer, you need to ask them to supply names of other individuals who might likely be interested in your products and services. This will allow you to generate more leads without spending much on advertisements.

#8 Track all conversations
As part of your efforts toward nurturing your leads, you need to make sure that you continue to track all conversations on social media and blogs. You must take time to understand and aggregate what customers are saying about your products and services. This will enable you to identify products and services that will resonate with them.
#9 Special offers
Also, as part of your efforts towards nurturing your leads, you need to make sure that you are always coming up with special offers for your customers. You have to design packages that will attract customers to make their initial purchase. This will help to increase customer retention and generate more sales for the organization.

#10 Learn from the experience
As a business person, there is no way that you will not make some mistakes when it comes to lead generation, you need to make sure that you are always learning from your mistake and finding a way to move forward. You need to create room for feedback so that customers can show you where they are wrong. This will enable you to design strategies that really work for your customers.
 
Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training. 

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

As a Digital Marketer or website owner, you have a lot to do when it comes to determining whether you are going to succeed or not. In order for you to succeed, you need to keep an eye on your data. You have to continue to analyze your data and compare the past with the present in order to predict what is likely to happen in the future. That is where web intelligence comes in. In this article, I want to talk about some of the facts that you need to know about web intelligence in Digital Marketing. Follow me as we are going to look at that together in this article.

Web intelligence can be seen as a combination of analytics and web intelligence. It has to do with the process of analyzing data from different channels that you have. These are otherwise known as your touchpoints. After you might have done your analysis, you will now need to use that to draw conclusions about your websites.

This will allow you to determine what are the factors that are driving traffics to your website. What products are your target audience interested in as well as other factors and indices that can allow you to raise exit barriers for your customers? So when you are comparing web analytics in order to make decisions on how you can move your website forwards, it is known as web intelligence.

Also, web analytics as a concept defines how visitors interact with your website. It allows you may not have otherwise observed your website. Once you have proper analytics set up for your website.

It will gather all the data that you need about the website and help you to analyze the traffic and draw up conclusions about what is actually happening on your website. This will allow you to make reasonable decisions based on what you have discovered.

Business intelligence can be seen as the process of using data related to customer purchasing patterns, demographics, and the latest trends to make effective business strategic decisions.

Also, for organizations expanding their businesses in the global marketplace, it is essential to analyse how customers view the company’s website and learn about their products and services and further take buying decisions in order to gain access and survival in the marketplace.

You should know that if there is a disconnect between you and your customers, the conversion rate will be very low, but when you carefully understand your prospects and customers, you can raise the exit barrier for them.

In my previous article, I have talked about some of the facts that you need to know about online conversion for websites. In this article, I will be talking about some of the facts you need to know about how to maximize online conversion for websites. Follow me as we are going to look at that in this article.

Now the ways…

#1 Make mode of payment easy

One of the things that will always make customers abandon carts is when it is difficult to make payments. When you are designing your website or online e-commerce stores, you have to make sure that there is more than one method of making payments on the website. When it becomes difficult to make payments, you will be losing loyal customers.

#2 Free subscription

Also, your attention when it comes to your customers should not be to make sales alone, you should always find a way of keeping in touch with your customers and prospects. You can offer them a free subscription to your website, blog and podcasts. When they are receiving your email newsletters, for example, they will get to know more about your products and service. It will assist them to boost their confidence in your products and services.

#3 Good navigation

As part of your strategies of increasing online conversion on your website, you need to make that your website has good navigation. It should be relatively easy for users to find what they are looking for on your website. You should also use a category to group your content so that customers and visitors can easily find what they are looking for on your website.
 

#4 Positive Reviews

Also, I said in one of my articles that when customers want to purchase particular products or services, they will always look for someone that has used the product before. You need to make sure that your customer’s testimonials are displayed on your website for prospects to see. This will help to reinforce the fact that customers are not making mistakes by choosing to buy products and services from your website.
 

#5 Free Shipping

Also, if you really want to improve and maximize online conversion for your website, you need to offer free shipping to your customers. There are some that want to buy your products but they may not have the money to do the shipping. By offering free shipping, it will help to boost the confidence of your prospects and customers in your products and services. It will encourage the customers to buy from you.
 
#6 Compelling content
Also, in order to maximize online conversion for your products and services, you need to make sure that you create compelling content to support the products and services that you have for sale. The content you have created will allow prospects and customers to know what the product is all about as well as how it will benefit them. This will greatly increase the conversion rate for your product.
 

#7 Matched content

Also, when you are creating content for your website, you need to make sure that your content matches the correct product that you have for sales. Let’s say that you have created content and you include a link. If the content talks about cats, the link should direct customers to the page where they can purchase the cat. Nothing should be different.
 

#8 Testimonial

In addition, you should do all you could do to convert visitors to customers. You need to place the testimonial of satisfied customers on your landing page so that it will encourage customers to purchase your products and services. You are not under compulsion to use bad testimonials. You are free to delete such bad comments if you are not comfortable with such comments.
 

#9 Call to Action

There is a need for you to include a clear Call To Action for products that you have for sale. You need to make sure that such calls to action are descriptive enough so that prospects and customers will understand the steps that you want them to take after they might have gone through the contents. It is possible at times that some of them might not have the time to go through the entire content. They might just click on the CTA and perform the desired action.
 

#10 Test Your Website

Another important factor that you need to maximize online conversions for your website is to test your website. You need to run some speed tests in order to be sure that nothing is hindering your website from loading on time. You also need to test the links in order to be sure that they are linking to the appropriate pages. It is very critical.

#11 Online chatting

In order to guarantee all-around communication between prospects and customers, you need to make sure that your website provides a kind of feedback mechanism through which customers can reach out to you to ask questions and tell you what they feel about your products and services. This will allow you to cover up for any lapses discovered on your website. It will also boost customers’ confidence in your products and services.

#12 Frequently Asked Question

Also, there is a need to provide a section for Frequently Asked Questions on the website. At times, the FAQ will reduce the pressure on the customer service department. This will ensure that customers can have a kind of guideline that they can follow in order to resolve any issue they might be having regarding product sales. It will help to turn desired prospects into customers.

#13 prove your genuineness

Also in order to convince customers and prospects to buy products from your website, you have to be able to prove to them that you are genuine. There is a need for you to include your mailing address, your location as well as your phone numbers on your website. This will give your customers the guarantee that you are not out to swindle them.

#14 Your Front Page

The main reason why many people are not optimizing their conversions is due to the fact that they are not taking the business seriously as a real business. You need to come to the realization that your blog is your office. You have to do all you could to make your front page as attractive as possible. Do not forget also that customers should be able to find what they are looking for.

#15 easily assessable

In order to convert more visitors to customers, you have to make sure that you have an easily assessable blog or website. You need to make sure that customers can easily find what they are looking for. You need to make use of categories to group your content. You should also ensure that customers and other visitors can have access to your content without signing up on your website.

#16 Easy Purchase option

Just like the easy payment option that should be available on your website, you need to also provide an easy way to purchase your products and services as well. You have to provide a link to each page on your website. You should also display the price of each of your items as well as additional details that customers need to decide on whether to purchase the product or not.

#17 Answer all queries

It is also being said that a good customer-centric enterprise will not go to sleep until customers issues are resolved. You need to make sure that all customers’ complaints and enquiries are resolved amicably. Please note that there is no guarantee that you are not going to lose customers but as much as possible you need to raise the exit barrier for your customers by answering all their questions.

#18 Contact form

There are times that customers will always want to ask questions before they would make an actual purchase, you need to make it easy for customers to reach out to you. You can find a good contact form for free online. Having a contact form will prove that you value customers’ feedback. It will also increase customers’ confidence in your products as well.

#19 Quick response

One of the major issues that we have when it comes to online marketing is the issue of a late response. You need to make sure that you always respond to customers complaints and feedback in record time. You should always cultivate the habit of checking your email regularly for new messages and make sure that such enquiries are properly attended to.

#20 Concentrate on visitors benefits

As part of your effort to serve customers better, you need to always concentrate on visitors’ benefits. You have to know what customers stand to gain when they use your products and services. Make sure that these benefits are well documented on your website. You also need to work on the actual realization of these benefits as well.                                                                                                  

8 Great Tips For Converting Visitors To Customers

In my previous article, I have talked about some of the facts that you need to know about how to increase conversion for your online business. In this article, I want to talk about ways of converting visitors to customers. Follow me as we are going to look at that in this article.

For any type of business that you are into, you need to realize that your actual profit is not coming from new visitors or customers. Your profit is actually coming from your loyal customers. That i9s why you have to do all that you can in order to raise exit barriers for your customers. So, now let’s look at some of the tricks that you can use to convert visitors to customers.

Now the tricks…
#1 Be persuasive

One of the things that are very common when it comes to online marketing and marketing generally is that people will always want to see how persuasive you are before they can actually buy your products and services. Please note that with the power of persuasion, you can also make those that have no plan to purchase your product buy your product. If you want to sell online, you should be the type that will never take NO for an answer.

#2 Set and achieve goals

Also, if you really want to succeed in your online marketing efforts, you have to make sure that you set goals and you work towards achieving them. Your online marketing goals must be clearly written down and it must be realistic enough and achievable. Besides that, you need to make sure that you set a Key Performance Indicator so that you can be measuring how far you have gone in achieving your digital marketing goals.

#3 Good navigation

Also, I have said it in one of my articles that no matter how good your website design is if people find it difficult to navigate the website, you will observe that many of your visitors will stop visiting the website. You have to make sure that your contents are grouped based on characteristics that they have in common. Besides, you should also cultivate the habit of linking your existing articles to your previous article. This will assist both search engines and your visitors to know what your website is all about.

#4 Call to action

Also, there is a mistake that is common to content writers. We always forget to take advantage of the chances that we have when someone stumbled on our content. For every content that you release out there, you should always ask for something in return. People should not read your content and be confused. You should use the opportunity to tell them what you are expecting them to do. Do you want them to reshare the content, comment on it? It might even be that you want them to purchase such products or services.

#5 Increase downloading speed

There is one thing that is common to every individual. They are not always patient enough. That is why you need to ensure that you work on the speed of your website. You should ensure that you avoid content that can slow down your website. Visitors should be able to download on time. That will definitely increase the conversion rate on your website.

#6 lucrative offers

You can also make use of free giveaways when you need to convert visitors to customers. You need to use something to get something. You can give out a free ebook. You can also allow customers to have a trial version of your products and services in order to convince customers to subscribe to your products and services offers.

#7 Substance rather than style

There are many websites and content developers that have colourful websites but their websites like substance. When you are designing a website, you need to make sure that the website is designed in such a way that it is simple and easy to use. The website should be devoid of errors and it should be easy for people to find what they are looking for on your website.

#8 Entice customers to revisit

Also, as part of the measures to convert visitors to customers, you should have a way of enticing customers to revisit your website. I have said it that your profit is actually coming from your existing customers. If a customer but from you once and does not come back to repurchase your product. You have lost substantial profit. You should do all that you can to avoid such.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training. 

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

In one of my articles, I have said that if you really want to stay out of trouble and useless lawsuits, you need to set up some policies for your e-commerce and internet marketing efforts. This will let visitors to your websites knows what you are liable for. It will also save you from useless lawsuits when anything goes wrong. In this article, I want to talk about some of those policies that you should be aware of. Let us examine that together now. 

#1 Use Policy
Use policy defines the way that users are expected to make use of resources provided on a website. It guides users on what is permitted and what is not permitted on a website.  This will save you from headaches if the resources that you have provided are misused or misinterpreted.
 

#2 Copyright and Trademark Policy

This actually establishes guidelines for use of copyright content and other materials that belong to an organization alone. This will allow you to sue Those that infringes on your copyright contents. It also protects your organization from any Trademark infringement.

#3 Indemnity Policy

Also, indemnity covers the liability falling on an organization as a result of errors and omissions. Let’s say that you posted information and that information are not complete. Indemnity policy will state that you are not responsible for the use of the information even those they are not complete. That means the users are using that information at their own risk.

#4 Liability Policy

A Liability policy on a website will limit the organization’s liability in case of any eventuality. Let’s say that you are selling a product, your liability policy will state what you will be responsible for. Let’s say for example a product shipped got lost in transit. Then the question comes, who will be responsible for it? Is it going to be the buyer or the seller of such products?

#5 Arbitration Policy

A Legal policy will state the legal processes that a claimant can follow when they have any issue with the website. It will also state the right that the organization has over the products that they have sold to the buyer.

#6 Security Policy

These are rules that are put in place in order to guarantee confidentiality and availability of information on the website. It also designed what users are expected to do on their own part in order to ensure that their activities do not expose others to security risks.
Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training. 

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

E-Business models define the flow of products, services, revenue and benefits in an organisation. It also helps in conducting online business that generates profitable revenue growth for an organisation. In my previous article, I looked at the various types of e-commerce business models that you need to know generally when it comes to online businesses generally. In this article, I want to look at eight types of e-business models for businesses. Follow me as we are going to look at this business model together in this article. 

Now the models…

#1 Brokerage model

In this type of e-business model, Brokers or commission brings buyers to buy products and services from the organisation and they are paid commission in return for the services they are rendering to the organisation. 

#2 Infomediary model

They collect the analysed information that helped consumers while considering a purchase. These are the kind of online business that writes about products and services which will allow the buyer to decide whether they actually want to go for that particular product or service. 

#3 Merchant model 

This is a platform or channel that allows buyers and sellers to sell products and services over the internet. It also creates a platform where organisations can pay for products and services over the internet. At times, using this platform, sellers can decide to relate with buyers directly as well. 

#4 Community model

In this type of model, a website or blog might be created for the sole purpose of building a membership base. In this kind of model, they are not really relying on guests who are coming to the website for the first time. They might actually have to sign up and pay a monthly or yearly subscription in order to access content on the website.
                    

#5 Manufacturing model

In the manufacturing model, a manufacturer might decide to reach the end-users directly without making use of middlemen. This might allow them to reduce bottlenecks that customers might be facing while trying to have access to their products or services.

#6 Affiliate model

This model offers financial incentives in the form of a percentage to partners who are going to assist the manufacturers in selling their products and services. This always reduces the cost of advertisements as the affiliate partner will now be the one marketing such products and services.

#7 Advertising model

The contents and services of This model are displayed along with advertising messages in the form of banner ads. In this model, manufacturers can approach bloggers who have ad slots and pay them to display their banner ads on such blogs based on agreed terms.

#8 Subscription model

Here, members on those platforms pay agreed fees in order to have access to quality content that is available on their particular blog or website.

#9 Utility model

Here, activities are monitored and users are asked to pay for only services that they utilized on those websites. Take, for instance, if you are enjoying hosting or domain services on a particular platform, you will only have to pay for the services that you have subscribed for.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training. 

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

In my previous article, I have tried to look at the origin or evolution of e-commerce from where it started up to where it is now, In this article, I want to look at the different types of e-commerce classifications that you should know as a Digital Marketer. Follow me as we are going to look at that in this article.

#1 Business To Business

This type of e-commerce model allows businesses to transact businesses together. When this happens, it is very possible that the two businesses are online or one of the businesses are online. Take, for example, the relationship between Jumia and DHL. DHL can assist Jumia in delivering products that are sold online to their doorsteps. This can help in increasing sales turnover for the online business.

#2 Business To Consumer 

We can also have businesses leveraging on the internet in order to serve their customers. In this kind of business model, individuals might be asked to sign up in order to be able to buy products and services and get more from what the organisation has to offer. A good example is e-commerce websites such as Jumia and Amazon where customers can visit and purchase products and services that they have for sale. 

#3 Consumer To Business 

This is another type of business model classification when it comes to e-commerce. Here, individuals can offer their services to businesses and get paid in return. Take, for example, we have individuals that register on freelance platforms such as Fiverr and Elance and they are paid for services they are rendering on those platforms. Some Bloggers also have Google Adsense and Admob accounts that allow Google to display ads on their blogs and Apps.

#4 Consumer To Consumer

This is an electronic e-commerce platform where a single organisation is able to create a platform that allows two customers to transact businesses together. In this kind of platform, the customers always exchange old products in return for money. Take, for example, I have an old router that I want to sell. I can always upload it to a Consumer to Consumer platform and get paid for such products or services.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained includes staff of Dangote Refinery, FCMB, Zenith Bank, New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training. 

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

Becoming a Digital marketer is one of the greatest decisions that you can ever make as a person. But despite the fact that it is highly rewarding when you decide that you want to be a Digital Marketer, it is not really easy to make an impact as a Digital Marketing professional. The reason is that it requires some other skills to be highly successful as a Digital marketer. In this article, I want to look at some of the must-have skills for a Digital Marketer. Follow me as we are going to look at that in this article. 

Now the skills…

#1 Dealing with data

As a Digital Marketer, you will have to deal with alot of data. At times, you will have to compare the data that you have before running a campaign with what you have after you might have run a campaign for some time. This will help you to decide whether your campaign was a success or not. If you do not know how to analyse data, you might find it difficult to make decisions based on the data that you have. That is why you need a good working knowledge of Data Analysis as a Digital marketer. 

#2 Email Delivery 

One other vital skill that a good Digital Marketer needs to survive is a working knowledge of email marketing. Most people open and check their emails more than they check any other applications. You have to know how to use email to grab the attention of your target audience. If you don’t know how to craft an email that can sustain the attention of your Leads and your loyal customers, you might not be successful as a digital marketer. 

#3 Consumer behaviour drivers

Just like I said, as a Digital Marketer, you will be working with alot of data. You need to be able to look into this data and identify the various drivers of consumers behaviour. This will assist you in advising top management on what you need to do in order to drive more sales. It will also increase the turnover of the organisation and boost customer engagement at all levels of the organisation. 

#4 Knowledge of market segmentation

Another critical knowledge for a digital marketer is the knowledge of market segmentation. Most at time, Digital marketing can not be a kind of one cap fits all. You need to know the characteristics that each of your customers has in common. This will allow you to identify products and services that will appeal to them as a group. This will allow you to save alot of money on marketing campaigns. It will also increase the ROI of your marketing campaigns. 

#5 Production Abilities

Another essential skill for a good digital marketer is production abilities and digital marketing skills. A good digital marketer must be able to run campaigns from the beginning to the end. He must be able to carry stakeholders along and engage all parties that are going to be part of the team. He has to be able to work independently and interdependently on any campaign that comes his way.

#6 Media Planning and buying skills

Another major skill that you need as a Digital marketer is your ability to engage in media skills in order to run a successful campaign. You really need to know how both traditional and digital marketing works in order to succeed. You must also develop your buying skills. This is due to the fact that you will have to outsource some of the skills that you need in order to be successful with your blog. 

#7 Data Visualisation

A good digital marketer must also have a working knowledge of data visualisation. It is not every time that you will have time to do through figures. You should be able to look at charts and understand the message that they are trying to pass across. This will allow you to make decisions without bugging yourself down with data. It will also earn you respect from other stakeholders that you will be working with from time to time as well.

If there is one thing that revolutionalised how business is being done generally, it is the introduction of e-commerce. This process allows products and services to be bought from anywhere around the world. It is really a game-changer. In this article, I want to look at the evolution of e-commerce. We want to look at how we begin the journey until we get to where we are now. Follow me as we are going to look at that in this article. 

Now the stages…

#1 Late 1970s

At this stage, e-commerce is limited to facilitation of the commercial transactions. It is only limited only to buying and selling of products and services. At this stage, technologies such as EDI and EDT is being used to facilitate commerce. 

#2 In the 1980s

At this stage, credit cards Automated Teller Machine and telephone banking was being introduced to e-commerce. This allows banks to play major roles in commercial transactions. This also increases the volume of sales globally.

#3 From the 1990s

At this stage, e-commerce now included Enterprise Resource Planning Systems, data mining and data warehousing. This was when organisations such as Amazon, and Yahoo among others launched out.

#4 1998-2000

At this time, a substantial number of businesses around the world started embracing e-commerce. It was also around this time that Google came around and change the internet business landscape generally.

#5 2000-2002

This was the period that Wikipedia was launched. it was also the period that paypal.com came around as well. It marks the beginning of internet marketing.

#6 2002 onward

This was when mobile commerce and social commerce were launched. Now people can purchase products and services using mobile phones. It now becomes possible for people to purchase products and services through social media platforms.
Action Point

I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

15 Tips On How To Run A Successful Blog

There are over 100 million blogs online, and they cannot all be successful. Some of the blogs have a good start, and then they simply can no longer cope with their competitors. Some bloggers give up when they face obstacles or might get discouraged by a slow start.

To make sure you stay motivated and you continue optimizing your blog like successful bloggers do, follow these tips:

#1 Have a responsive blog

Almost half of your blog visitors will arrive from mobile devices nowadays. The percentage will increase in the coming years. What it means is that responsive blog design is a must if you want your blog to be successful. You have to publish content that is mobile-friendly, to make sure you offer the same user experience to both desktop and mobile users.

Blog responsiveness is often associated with blog speed as well. A responsive blog is the one that loads fast, so this is another aspect to take into account when thinking about blog responsiveness. Things that might be slowing your blog speed include:

• Image size
• Image format
• Slow server
• Too many plugins
• Coding issues
• Not using browser caching

#2 Publish consistently

Consistency in publishing a blog is necessary to maintain your readership. Blogs now have the status newspapers once did. They provide a daily dose of entertainment, fun, news, latest updates, industry news, creative ideas, etc. If someone becomes your regular visitor, that person expects the blog to be regularly updated. After all, why would they visit again if it were not for the new content?

Most marketing experts agree that consistency in publishing is important, but what they do not agree upon is the pace at which you should publish. There is no official recommendation on an ideal publishing pace. However, it is worth reflecting upon one statistic from this book’s chapter 1, where it is stated that companies that publish more content (16+ blog posts per month) get more traffic (3.5x more).

Try to create and publish as frequently as you can. However, try to maintain a bit of predictability so the readers can expect your post. For example, if you go for one post a week, choose a specific day when you publish.

#3 Work on building influence

If you want to become a blogger who is also an influencer, you will need to develop a personalized approach and find new ways to connect with your audience. For starters, create author profiles for each author on your blog. Each author profile should have a picture and additional information.

Other factors that can help you build your influence include:

• Gaining trust among online users
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• Providing accurate and up-to-date information
• Publishing regularly and sticking to your niche
• Extending your influence to the social networks

#4 Make contacts

Making contacts is another way to help you run a successful blog. These connections help you find new collaboration opportunities, new ideas or simply get someone to exchange experience about blogging and pitfalls you might come across. Although contacts from your niche are the people you want to focus on, always try to extend your influence. You never know how lucrative these connections might turn out to be.

#5 Start a newsletter

One of the most powerful tools of every blogger is his or her mailing list. This is why you should start a newsletter. It can help you encourage people to apply and stay in touch with you through emails. Offering some exclusive materials and insights is a helpful way to encourage more sign-ups.
Additionally, email marketing can become another medium to monetize your blog, especially if you have a great reputation and influence among your subscribers.

#6 Engage through social networks

Social networks are one of the ways you can increase traffic to your blog. Start by sharing your blog posts on the social media accounts you manage. Each social media post should have text added to it, as well as an image (or a video). These will help you engage your users and encourage them to click on the link to read the full article, which they can find on your blog.

Unlike search engines, where you are likely to reach users who look for specific terms that take them to your content, social networks help with reaching users without them initiating the search. While organic reach on social media has its limitations, and sometimes even those who follow you might not receive your status updates in their news feed, paid reach on social media can always be used as an alternative. With advanced targeting options and engaging CTAs (CTA = Call To Action), boosting the reach of your status updates through paid campaigns can significantly help you increase engagement on social networks and bring traffic to your blog.

#7 Optimize your blog with the right plugins

Plugins are an absolute necessity of any successful blog, as they enhance its performance and add useful features that are not a part of the basic blogging platform. This is why you should explore the plugins available for your blogging platform and install those you will find most helpful for your type of blog.

One thing is important to have in mind. Plugins can, and often do, slow down your blog. Still, they provide some features you cannot live without. The ideal solution is to install only those plugins that you genuinely use. Also, make sure you install new, updated versions of those plugins as soon as they are available.

#8 Consider security before it is too late

Security is an important part of having a blog. You want your content to stay secure and available to online users. The possibility of your blog being hacked always exists, but there are a few things you can do to increase security before that happens.
• Secure the login details
• Hide the information about the version of the CMS you are using
• Backup your website regularly
• Be cautious when installing plugins

• Keep your CMS platform and all the plugins updated
• Get an SSL certificate for your blog
Use catchy titles
Titles can help you a lot with getting organic traffic from the search engines. You should do some research before you decide on a title.
• Determine the focus keyword you want to use
• Explore the search engines to avoid using a title that already exists
• Use online tools to get title ideas and optimize your title

Besides their effect on search engines, blog titles are also the most prominent part when sharing a blog post on social media.

The main purpose of the title is to draw attention, to encourage people to click on the link and start reading the article. Therefore, think about these goals when choosing a title for your next blog article.

#9 Format to enhance readability

How the blog content looks is just as important as the message you convey with it. When the users click on a link to read your article, they will first quickly skim through the text. For them, it is essential that the article is readable. You will achieve this with:

• Headings
• Bold and italic text
• Bullets
• Short paragraphs

When they skim the text, they can get the gist. In fact, some visitors will be happy with the gist and will not even bother reading the whole thing. However, presenting the content in a reader-friendly way, you increase the chance of people reading it. When you organize information in logical units, i.e., paragraphs, and highlight the most important things, you provide an organized message and provide better reader experience. Those who are reading will be able to keep up with the flow of the text and to remember the key aspects of it.

#10 Proofread all your posts over and over again

Proofreading is an absolute must for all your content, including the about us page, contact page, etc. You want to present content of high quality to your readers, which also means that this content should be free of typos and any mistakes. Errors leave a negative impression because the article might seem written in haste. This kind of attitude does not work well for you and your credibility, because it will seem that you do not care too much about the content you have published, nor do you see it valuable. And if you see it that way, your readers might start too.

You should proofread the content yourself, or hire someone to do that for you. You can even use software that detects minor errors and typos.

#11 Avoid cluttering your blog

Think about how each blog page looks like. First, there is a top part which usually features the main menu, or featured articles. Then there is the article page. You might also have content in the sidebar, in the footer, etc. You can also have a pop-up window, usually with a CTA (CTA = Call To Action).

Although these are all possible places to show off content or even promote some ads, try to avoid cluttering your blog. You want the focus of your readers to be the article they are about to read. Limit the design of the page to only the content that is the most relevant to the readers. For example, you might keep the pop-up that helps you generate emails, but you might want to lose the sidebar ad that hardly gets any clicks. You can test different approaches, and see what works best for you.

#12 Get to know your readers to create better content

When starting out, you will focus on the content you think your audience will find most helpful and most interesting. As you start getting visitors, you will get a chance to know them better which will enable you to create better content. For you to succeed in this, try using several methods:
• Ask your readers how useful that content is. Can it be applied to their business? To their life? Etc. These kind of questions are usually added at the end of the article
• Start interaction with your readers in the comments section, which is usually found below the article, to find out their opinion

• Conduct a survey asking questions that will help you get to know your readers
• Send an email asking subscribers questions directly or asking them to participate in a survey
• Analyze the statistics and detect the articles with the best statistics (the highest conversion rate, the longest session duration, etc.)

The content you create is designed for your readers and for that content to achieve the best performance, it needs to be tailored to appeal to your audience. As much as you think you know what useful content is for your audience, you might be surprised by the results. Also, this is a handy way to get some new ideas, when you have trouble finding new topics to write about. Listening and learning from your target audience is never a bad thing.

#13 Be patient and realistic when setting up goals

You want your blog to be successful. Each blogger does. But not everyone makes it. Not everyone manages to turn blogging into a profitable career. This is why you have to be realistic

when starting out. You should not get carried away by examples of bloggers, who made it really fast. Also, do not get discouraged by a slow start.
Instead, when you start a blog, set up goals.

Try to be as realistic as possible. Even though it might be difficult for you to foresee what you can expect in a month or two, try to determine some achievements you want to reach. This should all be a part of your blogging strategy. The goals you want to achieve should then be used as a guideline to develop your strategy and use the methods that will help you achieve your goals.

Also, have in mind that it takes time for a blog to start off. Once you hit that live button, there might be days before you see any visits. It takes time for search engines to index the new pages, and even more time to reach page 1 in Google, Bing or one of the other search engines. It takes time for those pages to reach your online users.
Implementing different promotional strategies will help you with spreading the word about your blog and achieving your goals.

#14 Keep an eye on the statistics

Blog statistics provide a glimpse into how your readers are interacting with the content. The information you get this way include the following:
• Data about the readers (location, demographics, etc.)

• Data about the visit (session duration, page viewed per visit, etc.)
• How the visitors interact with the content (which pages they click on, which content they share, download, etc.)

All of these details are helpful to determine what kind of content performs best, as well as how the readers are consuming the content. You might notice that longer posts get more visits, or that shorter posts generate more leads. The idea is to find out more about your blog through the statistics and to use that knowledge to create even better-performing content.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNUGGETS is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

The strategies above offer multiple ideas to turn blogging into a business and earn from it. Still, there are a couple of tips to help you boost your income, regardless of the strategy you choose for blog monetization. In this article, I want to talk about how to boost profit from Blogging. 

#1 Consider a long-term strategy

When you think about the best way to monetize your blog, think in the long run. Consider how you want your blog to grow and evolve, to make sure that this monetization tactic is really the way to go forward.

For example, you should not use a sponsored post strategy to promote an ebook about your niche if your long-term goal is to write an ebook yourself. Additionally, expecting a windfall, months after you start a blog, is usually unrealistic. As you probably already know: “Rome wasn’t built in a day”. Bloggers often need time to generate visits, to gain influence and to eventually turn that influence into income. Hence the need to consider your long-term strategy.

#2 Use multiple monetization tactics

There is no rule saying that you can only use one monetization tactic. Instead, consider all of the strategies you can benefit from. What is crucial when selecting a monetization tactic is profitability. If you realize that several monetization tactics can be profitable, test them all and select those, which give the best results for maximizing your income through blogging.

#3 Focus on your niche

Just like with creating blogging content, choosing a niche of the products you promote is very important. It gives you a better chance of tailoring your content to your target group. When  you use monetization tactics, make sure you only use those that enable you to stay in your niche and keep targeting your blog audience. Relevant products or services you are promoting have more chance of converting your visitors and thus earning you profit.

#4 Build a community

Building a community is a very important step in defining your online influence. A community is more than just blog readers. Those are the readers that are genuinely interested in your content, they respect you, and they take the time to participate in the community. They are also the highest-converting visitors, helping you increase your profit through different monetization tactics. Building a community starts with your blog, but other platforms can be used for interaction as well, such as a comment plugin, Facebook groups, emails, live chat sessions, etc. Community access can be free, with an option to promote content and products to members.

Another way to monetize the community is to create a premium club. The users will have to pay a membership fee to join, after which they get access to specific perks, such as consultation, exclusive materials, downloadable content, discounts, etc.

It is important to have in mind that each of these monetization strategies requires time to plan and implement. Although this is a necessary step, it is not something that should disrupt your blogging strategy. Also, you should not overwhelm your readers with selling all sort of things and a ton of promotional content. They are your blog readers (and supporters) first, and then your customers.

Still, monetization tactics are an essential part of blogging because they enable bloggers to earn their living through blogging and focus all of their time on their blog. They can quit their job that was supporting them as soon as the blog’s monetization tactics can replace this income. This gives more freedom to bloggers and an opportunity to turn blogging into a full-time, profitable career.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNUGGETS is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.