How To Run Facebook and Instagram Ads and Get Massive Results
Let’s touch base at bit.
NB: This is not my original content. It is inspiring and exciting secret on How to run Facebook and Instagram Ads from my able Mentor.
I’ve shown you how to setup an ad earlier with the Meta ad manager app,
I want you to pay attention to me now for what comes next. Drop your distractions! Focus for the next 20 minutes
Let me ask you a quick question:
Have you ever run an ad on Facebook or Instagram…
Maybe boosted a post… or even used Ads Manager properly…
And still ended up with nothing but likes, views, and maybe 1 or 2 unserious DMs?
Or maybe you’ve never run an ad at all — because it looks too complicated, you’ve heard horror stories, or you just don’t want to waste money?
If either one sounds like you — keep reading.
My name is Kelvin Waye, and I help people who sell physical products, digital products & offer services online — things like fashion, skincare, perfumes, food, hair, and more —
learn how to turn Facebook and Instagram ads into a real system that brings in orders daily.
When I was still trying to find my way as an adult during my service years, it wasn’t even funny
Some of you already know it or may have seen me talk about how my entire family had to contribute to get me a working laptop.
And how that same family laptop was soaked with water because the house I was staying used to flood and water would enter my room and spoil everything I had
At one point I had less than 200 naira, home and abroad, to my name..
A graduate? A man? An adult?
Something had to change for me because I was almost frustrated.
I used to be a naturally chubby person, but because of the struggle and overthinking, I became so lean and my body wasn’t producing enough blood for me
I couldn’t afford good enough housing and the ceiling of where I stayed was broken and I couldn’t fix it.
So sometimes lizards and mice would fall on my body while I slept 😭😂💔
Why am I telling you all these things?
Because I want you to know that I understand what it’s like to struggle
If your situation is worse than mine was back then or if it’s not as bad, but you’re still struggling,
God who had mercy on me and helped me find Facebook and Instagram ads can help you do the same today👇
I never thought I’d be able to make 2 million a month selling goods and my services like most of you here do as well
I never thought that in just one year, my life would change like that…
But you can’t give up! And you have to be willing to learn! And that’s why I want to show you guys the thing that helped me change my life in this class
But before I show you how we do that, let’s fix the biggest issue most business owners don’t realize…
Whether you’re a total beginner or someone who has spent money on ads before — if you don’t understand this one thing, your results will always feel like guesswork.
Here’s what most people believe:
• “Just boost the post and sales will come.”
• “The more you spend, the better the results.”
• “If I copy what someone else did, mine should work too.”
• “I’ve already tried ads, they don’t work for my business.”
Now listen… I’ve been running ads for years. I’ve seen businesses blow up with as little as ₦3,000 in ad spend… and I’ve seen others waste ₦100,000 and get nothing.
> And the difference is not about the product.
> It’s not about how many followers they have.
> It’s not even about luck.
It’s about understanding how ads actually work.
Because ads are not magic. They are not vibes.
They are a system.
And most people — including those who have run multiple ads — have never been taught the system.
Now listen… I’ve been running ads for years. I’ve seen businesses blow up with as little as ₦3,000 in ad spend… and I’ve seen others waste ₦100,000 and get nothing.
> And the difference is not about the product.
> It’s not about how many followers they have.
> It’s not even about luck.
It’s about understanding how ads actually work.
Because ads are not magic. They are not vibes.
They are a system.
And most people — including those who have run multiple ads — have never been taught the system.
Let’s rewind for a second…
If you’re a total beginner, you might be wondering —
‘What exactly are Facebook and Instagram ads?’
React under this if you have caught up to me plus you want me to explain and simplify it
Well, let me simplify it:
> Facebook and Instagram ads are paid posts that you control — where they show, who sees them, and what results you want.
It’s like having a billboard, but instead of putting it on a random street, you’re showing it to exactly who needs your product — and only paying when they see it.
You can run:
• Photo or video ads
• Story or Reels ads
• Ads that send people to WhatsApp, to your website, or directly to your DMs
You can run them with just ₦1,000 a day and still get seen by thousands.
That’s what makes ads 10x more powerful than just posting.
Now let’s clear up another big myth:
‘I’ll just keep posting every day. One day it will blow.’
Let me ask you this:
• Do your customers follow you already?
• Are they online when you post?
• Is Instagram even showing your post to more than 5% of your followers?
Organic posting is fine — but it’s limited.
Facebook and Instagram don’t show your post to everyone.
But when you run an ad, it forces the algorithm to deliver your message to exactly the kind of people you want to reach.
And it works even when:
• You’re sleeping
• You haven’t posted in weeks
• You have 100 followers or less
That’s why ads are not just for big brands — they’re a smart small business tool.
ADVANTAGES OF FACEBOOK & INSTAGRAM ADS
Here’s why I tell product sellers in Nigeria and Africa:
Start running ads as early as possible — even if it’s ₦1,000 a day.
Let me show you why:
🔹 Speed
You can start getting profile visits, WhatsApp messages, or orders the same day.
🔹 Targeting Power
You can choose who sees your ad — by age, gender, interest, location, even behavior.
🔹 Control
You control the narrative. Unlike “going viral,” you don’t need luck. You just need a good message and ₦1,000.
🔹 Scale
Once you find what works, you can go from 2 orders a day… to 10… to 50. That’s not possible by just posting manually.
🔹 Insights & Data
You can see exactly what’s working, what’s not, and what to fix. Posting doesn’t give you that.
So in short:
If you’re still depending only on posting — you’re working too hard and reaching too few people.
Ads = Smart Work + Scalable Results.
With ads, I have intentionally been discovered by over 50,000 people directly in just 7 days with just little spent
Now I’m going to introduce to you The Ad Success Formula
The same formula used by 👇
Here’s what I call the Ad Success Formula:
OFFER × MESSAGE × AUDIENCE × OBJECTIVE = SALES
Let me break that down for you simply — whether you’re new or experienced, this is the truth:
✅ 1. OFFER
“What are you selling, and why should anyone buy it now?”
If your product sounds like every other vendor on Instagram — same captions, same pictures, no urgency — people scroll past. Even if the ad is perfect.
I’ll show you how to turn even the simplest product — slippers, soap, perfume, chinchin — into an Order Magnet.
Let me give you a real-world example:
Two people are selling the same black soap…
❌ BAD OFFER EXAMPLE:
“Buy our all-natural black soap for just ₦3,000. DM to order.”
This is what most people post or use in their ads.
🛑 Why It’s a Bad Offer:
• No clear transformation — what will the product do for me?
• No urgency — why should I buy now?
• No uniqueness — there are 1,000 other vendors saying the same thing
• No emotional connection — it doesn’t speak to my problem
• No incentive or risk reversal — nothing extra to sweeten the deal
✅ GOOD OFFER EXAMPLE:
“Still battling acne, dark spots, or stubborn pimples?
Our customers call this their ‘confidence in a jar’ — a gentle, handmade black soap that clears your face in 7–14 days without burning your skin.
> ⚡ Limited batch available – just 17 jars left
Comes with a free mini skincare guide + 3-day money-back guarantee if you see no results.
Only ₦3,000. DM ‘CLEAR SKIN’ or click the button below to order now.”
✅ Why This Offer Is Powerful:
• Clear transformation: acne, dark spots → clear skin
• Emotional trigger: confidence, not just soap
• Urgency: limited quantity
• Bonus: free skincare guide
• Risk reversal: 3-day money-back guarantee
• Specific call to action: DM “CLEAR SKIN” (makes it interactive and easy to respond)
✅ 2. MESSAGE
First: What Is Messaging in Ads?
Messaging = The words, visuals, and tone you use to communicate your offer in a way that:
• Feels relatable
• Grabs attention
• Triggers emotion or desire
• Overcomes objections
• Builds buying confidence
It’s what you say and how you say it.
Even if you have the right product and you’re targeting the right people, your ad can still flop if your message is weak.
The best ads feel like conversations — not sales pitches.
Let me show you an example…
❌ BAD MESSAGING EXAMPLE (Skincare product)
> Caption:
> “Affordable black soap available. DM to order. Nationwide delivery. #skincare #naturalsoap #nigeria”
🛑 What’s wrong?
• It’s product-focused, not customer-focused
• There’s no pain or desire being touched
• Generic words like “affordable” and “available” mean nothing emotionally
• No urgency, story, benefit, or transformation
• Feels like a catalog, not a conversation
This is how most business owners talk in their ads — and it gets ignored.
✅ GOOD MESSAGING EXAMPLE (Same product)
Caption:
“I stopped hiding my face in public. I finally have smooth, clear skin after years of acne.”
That’s what one of our customers said last week — and it’s why we keep making these handmade black soaps.
If you’re dealing with acne, black spots or skin irritation, try this formula.
It’s gentle, non-bleaching, and made for African skin.
⚡ Just 17 jars left this batch. Comes with a free skincare guide.
DM “CLEAR” now — we’ll respond fast.
✅ Why It Works:
• Starts with an emotional story/testimonial
• Talks to one person with one specific problem
• Uses clear transformation (“smooth, clear skin”)
• Builds trust and relatability (“made for African skin”)
• Has urgency + bonus
• Uses a casual, friendly tone — not robotic
This is messaging that connects and converts.
✅ 3. AUDIENCE
“Who sees your ad?”
The difference between an ad that brings 10 customers and one that brings crickets… is who saw it.
Beginners often pick random options.
Experienced people rely on interests like “shopping” or “skincare” and think that’s enough.
But there’s a better way — I’ll show you how to find buyers, not just viewers.
✅ 4. OBJECTIVE
“What goal did you set in the ad platform?”
This is the biggest reason ads fail.
You told Meta to do the wrong thing… and it obeyed.
If you say “get engagement” — Facebook will give you likes. Not sales.
If you say “get more messages” — but your setup is weak, you’ll get chats but no conversions.
We’ll fix that too.
So now you know: running ads is not about vibes.
It’s not about boosting posts.
And it’s definitely not about copying random tactics.
It’s about following the right formula.
We have just two more talking points in this class and if you’re still with me, react with this message now
Plus, if you have questions so far, shoot me a dm and ask, as we may not be able to open the group for questions 💪
And here’s something else people never tell you about learning Facebook ads…
Once you understand how to run effective ads — you’re not just fixing your own sales problem…
You now have a skill that’s in massive demand.
In fact, let me show you just a few ways you could start using this same skill to earn — whether or not you have a business yet…
-
Run Ads for Yourself (If You Sell a Product or Service)
If you sell anything — physical or digital — this skill helps you make more sales, spend less time begging for attention, and finally build a consistent flow of customers.
Example: You sell skincare products → You run one smart ad → You start getting DM orders daily.
-
Run Ads for Other Business Owners (As a Service)
There are thousands of businesses who don’t know how to run ads — and they’re ready to pay someone who does.
You can start charging ₦20k–₦100k per month, even as a beginner.
Example: You set up ads for a boutique → They get more buyers → You get paid monthly.
But make sure you know what you’re doing and make sure you’re professional before you go an handle someone else’s business ad
But don’t worry. There’s a special opportunity for those who will take part in our 5 day challenge to learn how to run ads professionally from my Company later🥳
-
Set Up Full Campaign Systems for Clients
Some people don’t just need you to “run ads.” They need a full campaign — page setup, copywriting, funnel, creatives.
That’s a premium offer you can charge more for as you grow. (Professional know-how required)
Example: You build a full WhatsApp sales funnel + ad → Charge ₦100k+ per client.
So as you can see, this is not just a course.
This is a money-making skill that can open multiple doors for you — whether you want to grow your own business, freelance, or launch something digital later.
And now… let me show you how the actual system works — step by step…
And all this is exactly what I’ll teach you inside the 5-Day Facebook & Instagram Ads Launch Challenge.
This is the program designed to help both total beginners and frustrated ad users finally:
• Understand ads in plain English
• Learn how to launch campaigns that actually just get your perfect customers to get in touch with you directly
• Stop wasting money with no guidance
• And start making real sales
Action Point
PS: I know you might agree with some of the points raised in this article or disagree with some of the issues raised.
Please share your thoughts on the topic discussed. We would appreciate it if you could drop your comment. Thanks in anticipation.
