The importance of stationery for a brand
When turning a business into a brand, marketing is not the only that you have to be looking at. There are also many in-house changes that need to be made in order to truly be recognized as a brand. Amongst the many changes, one that you will have to adapt to is stationary. Having stationery that follows the same design and is appealing to the eye is extremely important.
A pleasing custom stationery design is just not about looking good. Rather it represents the core principles and aims your entire company is built on. For this very reason, every brand has its own designs that they use. However, it is not necessary that you create your own designs. You can find many custom stationery designs to suit your needs. There are many various custom templates of design that you can choose from.
What is included in stationery?
While working with a top brand agency, you will find that they will have many suggestions aimed toward giving you a correct look. When talking about stationery, there are many items that an office needs and should always have in stock. The contents of a basic stationery pack may change office to office, but a suggestion would be to include these items.
- Envelopes of different sizes are to be used in official matters.
- Business card
- Folder or a file
- Letterhead
- Invoices and requisition
- Notepads and pencils
- Brochure
- Dairies to keep a schedule
Several other customized items can be added to this list according to what you may require in an office or how fancy you would like to go.
How is the brand affected by stationery?
When a company transforms itself into a brand, there are many things that it needs to change. A brand is an impression, and when a company aims to become one, the first major change that it needs is attitude. There are many companies in the entire world, but the number of brands is a few. Everything that is associated with the company is a representation of its values and needs to be of the best quality and design. When it comes to stationery, it is the representation of everything that the company stands for.
Custom stationery designs for businesses
There are many offices that use a wide variety of custom stationery designers for their needs. These designers provide the base of the colour palette and design for an office that can be customized to your preference. As you read on, you will find ten examples of custom stationery designs that would go great with your brand. You can look at these designs to get inspiration for your own brand. In order to find the right designs, you need to look at the theme, colour, and font of the design for your stationery.
This is a list of the custom stationery designs that you can use as a reference for your brand.
- Argo
- Gong Vo
- Pitaia
- Spectra Lighting Catalog
- Muhendisler
- Jade Hotel
- Francesco Petrarca Liberal Arts School Stationery
- Landmark Abstract Agency
- Adam & Eve Law Firm Branding
- Function Engineering
Conclusion: Stationery & Branding
It is clear that stationery is extremely important for branding, and it ensures that the right image of the brand is perceived. Often stationary
is the first impression of a company to the outside world. This means that it has to be on point and be able to provide the right image for the firm. Website valley is one of those examples that have amazing branding via its stationery. With this article, you will have a much better idea of why stationery is important and how you should be looking to design your stationery for the brand.
Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
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