There are many of us that do not know that the more internal links that you have , the more users will stay longer on your blog. You have to build a system that is friendly and more authoritative for blogging success. In this article, I want to talk about how to build leverage 10x internal link building strategy for blogging success.
What is link building ?
link building can be seen as a way by which your present post is linked to other posts on your blog. This will actually allow bots to discover more articles on your website.
Before I dive fully into the discussion , let me explain some of the reasons why you need internal link building strategy.
#1 Link Juice
Link Juice is a way by which Google and other search engine are able to discover more posts because a particular post is actually linked to a post that is already ranking high on search engine.
#2 It helps crawler
One other reason why you need internal link building is that it will help crawlers to index your site more easily. This will actually allow the crawler to know the relationships that a particular article has with other articles on your blog.
#3 Reduced bounce rate
Bounce rate occurs when readers comes to your blog through social media platform or other means and they do not read more that the article that brought them to your blog.
This might send a wrong signal to search engines that your articles are of low quality or does not serve the interest of readers..That may not be the case. It might be that you have poor navigation or poor internal link building strategy.
#4 Guides Users towards conversion
If your internal link building is well planned, it can guide your users towards site conversion . It may be that you have a particular page that you want your users to see, you might include that link in your posts and ensure that users click on it by making it more visible.
Now to 10x internal link building strategy
#1 Organize Site Structure
If you want to leverage on 10x, you have to make sure that you organize your site structure. You need to sketch it out in order to implement it.
You have to decide on the categories of post that you want to go into. After that, you need to put the sub categories under them and have your posts in a cluster.
Even posts and categories have to be intertwined for users to stay longer on your site. The more they stay, the more they see your CTAs.
#2 Use Strategic Anchor Texts
Anchor Texts are visible links that direct users to another page on your website. You have to make sure that you are not using generic Anchor text such as “Click here”! or ” Order now”. Your anchor texts have to come naturally and you have to make sure that you are not overusing them.
#3 Prioritise High value Pages
When you are leveraging on 10x link building strategy, you need to make sure that you link often to high value contents on your blog. Avoid linking to thin contents.
Those pages that will wow readers should be placed closer to the Home Page where they can be seen. You can also link to your Product pages in order to generate more sales as well.
#4 Create Pillar contents
As part of your efforts towards retaining users for longer period on your website or blog , you have to create pillar contents and link all other articles to the pillar contents.
I may decide to write an article on Ultimate Guide for Link Building that has all that someone wants to know about link building and make sure that all my link building related articles are linked to that article.
#5 Contextual link inside contents
You need to add Contextual links inside your contents because they carry more weights.
I have come across blogs that does that more effectively. When they publish a post, they will post direct titles to that posts on their blog with links that takes users directly to the posts. You can also use internal links plugin to achieve that purpose as well.
#6 Easy Navigation
You can adopt the use of Breadcrumbs to guide users on which resources you want them to see on your blog. This will allow them to navigate easily on your blog.
It can look like:
Home > Digital Marketing > How to Make Money Online.
#7 Balance link distribution
Link building requires effective planning . You have the make sure that no page on your website has too many outgoing links.
You should also ensure that non of your posts have no inbound links. All posts should be connected together in one way or the other.
Moreso, no important posts should be more than three posts away from the Homepage of your website.
#8 Update old content with new links
When you publish new contents , you have to link that post to old contents that you have on your website.
Once you have this , you will be spreading link authority across all your posts.
#9 Leverage on Tools and Automation
In order to build internal links on your website, you have to make use of plugins that will suggest the right articles to link to. Make use of Yoast Premium and Link Whisper.
You can also use Ahref and Semrush to find orphan posts.
#10 Monitor Performance
When it comes to link building and other SEO efforts, there is a need for you to monitor your link performance for better results.
You can use Google Search Console to check link spread. Check coverage + Crawl Spreads.
You have to continue to prune down broken links and replace them with new ones.
Conclusion
Always see post internal links as roads in your city. The more they are easy to navigate , the more it will be easy to discover streets and villages. It’s just like having a good navigation map that will not allow visitors to get lost. Planning it well and make sure you are monitoring what you are doing.
Action Point
PS: If you need any Private Online Training on any of the ICT Courses that I offered Here and you are in Nigeria, Please send me a DM on my Whatsapp +2348103180831. Please note that the Training will be 100percent online. It will be delivered via Zoom or Google Meet.
PS: I know you might agree with some of the points raised in this article or disagree with some of the issues raised.
Please share your thoughts on the topic discussed. We would appreciate it if you could drop your comment. Thanks in anticipation.
