Are you in Nigeria?
Do you have a website that needs redesigning?
Hold on a bit. Do not change any element until you have read this post.
I want to tell you some of the questions you need to consider before redesigning a website in Nigeria. You will be glad you read this article because you are going to learn a lot from this article.
In many of my previous articles, I have talked about some of the factors that you need to put into consideration when you need to design either a normal website or an e-commerce website.
In this article, I will be talking about some of the steps that are involved when redesigning a website.
I know some of you might be wondering, what if you have your website already and you need to redesign it in order to increase the conversion rate on your website?
In this article, I want to talk about some of the factors that you need to take into consideration when redesigning a website. Follow me as we are going to look at that together in this article.
The Questions to ask before redesigning a blog in Nigeria
#1 Attractiveness of the website
One of the pointers that you need to redesign your website has to do with the attractiveness of the website.
Anytime you open the website, can you say you are happy with what you are seeing? If the website that you claim you have does not look attractive to you, there is a high tendency that the same website will not be attractive to your audience. If that is the case, then you need to redesign the website ASAP!
#2 Easy navigation?
Another question that you need to ask when you are considering redesigning a website is the question of the navigation of website. Can you really say that it is easy to navigate the website?
Does it seem easy for users to find what they are looking for on the website? If the answer is yes, you may not need to redesign the website per se. You need to know that if customers find it difficult to find what they are looking for, they may not revisit such a website.
#3 Functional?
Also, you need to critically consider the functionality of the website. Can you say that the website is serving the purpose that it is supposed to serve?
Are the pages working very well? Can you also say the link is directing users to the right page? If all of these are not happening, you may need to reconsider the entire website and start the process of redesigning the website.
#4 Intuitive
Also, there is a need for you to understand that your website is your online office. When it comes to a website, unlike a shop where you have people who can take customers around and convince them to buy products and services.
On a website, there is nobody to guide customers around what you have to offer. You have to build a website that is intelligent enough to predict customers’ next move. Having this in place will increase the conversion rate on the website.
#5 Clarity
Another major point that you need to redesign your website is: if the content is not clear enough.
At times, you may have a well-written but customers still find it difficult to understand the purpose of creating the website. If that happens, you may find it difficult to achieve your goals for the website.
Please note that the clarity of a website does not only have to do with the articles that you have posted on the site.
It also has to do with the overall design of the website. You need to make sure that the objective of the website is clear to your audience.
They should be able to easily find what they are looking for on your website. This will make them stick longer on that website.
First and foremost, I want to say that it is very easy to get visitors to visit your website for the first time. The problem lies in the fact that you cannot force any user to come back to visit your website if your website fails to meet their demand.
That is why it is very important that you need to ensure that your website is mobile responsive.
You also need to ensure that you are getting feedback from both first-time visitors and other returning customers. Here in this article, I want to talk about some of the reasons why you need a good website design. Follow me as we are going to look at that in this article.
Here are some of the reasons…
#1 Increased sales
It has been established that your profit is not coming from your first-time customers; your profit is coming from your returning customers. You might have run ads to drive those first customers back to your website.
You are losing profit if you cannot bring back a first-time customer. You are going to make more profit if customers are satisfied with your website and they are coming back for repeat purchases.
#2 High search engine ranking
Also, when you have a good website design, it will also allow you to rank higher on search engines.
Although Google does not reveal to us what factors and indices they are using to rank a website, it is certain that when you have a low bounce rate and increased traffic on your website, you are going to rank higher on the search engine.
This is possible because it is very easy for your users to find what they are looking for on your website.
#3 Brand reputation and recognition
Another major benefit of a good website design is that it will increase brand reputation and recognition. Because you are ranking higher on search engines, you are going to get more organic traffic coming to your website.
This is going to increase the popularity of your website. It will also allow you to get new customers from your existing customers.
#4 Customer loyalty
Another fact about having a good website design is that it will increase customer loyalty to your website.
When it comes to customer loyalty, it has to do with the desire of your audience to stick to your website even though there are alternatives that are better than yours.
If you have a good design and it is very easy for people to find what they are looking for. They will not even bother to look for an alternative.
Also, when you have a good website, you will notice that visitors coming to your website will opt in for your promotional offers and newsletters.
Since those customers have an emotional relationship with your products and services, they will trust you completely that you are going to deliver.
You now have to work hard in order to ensure that you continue to provide a consistent customer experience in order to retain your customers.
#6 Information for the customer database
When you have a good website design, it will be easy for customers to find what they are looking for on your website.
A good website, for example, should be able to provide descriptions that customers can go through. This description provides customers with features that come with the product.
This will allow visitors to decide whether they would like to purchase that particular product or not.
This will also provide the website with testimonials that can convince subsequent visitors to buy the product. This will increase customer engagement and customer retention for the product.
Action Point
PS: I know you might agree with some of the points raised in this article or disagree with some of the issues raised.
Please share your thoughts on the topic discussed. We would appreciate it if you could drop your comment. Thanks in anticipation.
