It is no longer news that there is money on social media.
Nowadays, we have individuals who use their WhatsApp status to promote their products and services, but not all of them have a clear blueprint or Digital Marketing Strategy examples they are following. That is why many people thought Digital Marketing is not working for their businesses.
I have already written articles on Digital Marketing Strategy, and I am not planning to reinvent the wheel. I just want to use this article to present multiple examples of Digital Marketing Strategies, but I cannot do that without talking about SMART Objectives.
Your Objectives must be SMART
Yes, you had me right. Your Digital Marketing Strategy must be SMART.
S-Specific
M-Measurable
A-Archiveable
R-Realistic
T-Time bound
You also need to break down the objectives to Long long-term goals and short-term Goals as well. It is the combination of these short-term goals that will form the result of your Digital Marketing Strategy.
I hope we get that right. Therefore, any example I provide will be assessed based on the SMART Objective.
Example One
The first Digital Marketing Strategy Examples
I aim to publish 500 posts on my Facebook page by the end of September.
It is Specific. Absolutely.
Is it Measurable? Yes
Is it Achievable? Yes, but you have to be disciplined to achieve that.
Is it Realistic? Yes
Is it time-bound? We have already said we have to achieve it before the end of September.
Example Two
Drive 100,000 new visitors to the blog via Social Media Campaign in Q4.
Is it Specific? Yes
Is it Measurable? Yes. You can track new visitors from the Analytics Dashboard.
Is it Achievable? Yes. It all depends on the level of commitment you put into it.
Is it realistic? It has much to do with your budget and how much you have been active on Social Media in the past.
Is it time-bound? Yes. We have already set the Q4 target for it.
Example Three
Increase Organic Search traffic by 25% within the next six months
Is it Specific? Yes
Is it Meausable? Yes. You can choose specific metrics such as the number of returning visitors.
Is it Achievable ? Yes. It all depends on efforts and the amount that you put into it.
Is it Realistic. Yes. I will also say it all depends on the amount of effort you put into it.
Is it Time Bound? Yes. The time is clearly stated there.
Example Four
Grow Our email list by 1000 new subscribers every month.
Is it Specific? Yes
Is it Measurable? Yes. Depending on the metrics that you have chosen.
Is it Achievable? Yes. Depending on the type of tactics you have decided to deploy.
Is it Realistic? It all the depends on the total number of subscribers you have ben getting in the past. If I have been having 2 subscribers weekly in the past, it will be unrealistic to expect 100 subscribers monthly.
Is it Time Bound? Yes
Example Five
Increase e-commerce revenue by 15% in Q3 through targeted email marketing campaigns.
Is it Specific? Definitely Yes
Is it Measurable? Yes. You can choose you desired metrics to anlyse the performance.
Is it achievable? Yes. It all has to do with the amount of effort put into it.
Is it Realistic? Yes. it all depends on what you have acheived in the past.
Is it Time Bound? Yes.
Conclusion
In this article, I have presented some of the Digital Marketing Strategy examples that you can follow when you need to outline your Digital Marketing efforts. You need to understand that you have to be realistic with your targets. You cannnot suddenly jump from 10 subscribers to 1000 subscribers in a month.
You also need to understand that it is all about the amount of effort that you are able to put into your campaign. As the saying goes, “As you lay your bed, so you lie on it.
Action Point
PS: I know you might agree with some of the points raised in this article or disagree with some of the issues raised.
Please share your thoughts on the topic discussed. We would appreciate it if you could drop your comment. Thanks in anticipation.
