Email marketing has the highest conversion rate of all types of online marketing. When you combine it with affiliate marketing, you can get a very profitable strategy to boost the performance of affiliate marketing.
Merchants
Merchants often use email marketing to get in touch with affiliates. It is a practical way to communicate with them, to send motivational offers, such as increased commissions, extended cookie life, etc. The purpose of these is to increase engagement and to perhaps activate some of the less productive affiliates.
An email is also a great tool for recruiting affiliates to join your program. You can do this recruitment by using your own mailing list, or you could collaborate with another website or blog with a relevant subscriber base that could help with extending your reach and recruiting potential affiliates from their mailing list.
When creating an email campaign, it is essential to:
• Make it personalized
• Keep it short and concise
• Use engaging subject line and CTA
• Optimize the email template
• Use visual elements
• Make sure the email is mobile-friendly.
Affiliates
As said at the beginning of this e-book, affiliates are usually bloggers, influencers, and experts who enjoy a certain following online. They have the audience they can promote affiliate links to, which is why they decide to use this form of marketing to boost their income. One of their primary assets is usually their mailing list. Bloggers work really hard to increase their subscriber base, using various methods for lead generation. They also usually keep these subscribers active through engaging newsletters where they share exclusive content designed for the subscribers.
Part of their email campaigns could be sharing affiliate links. Affiliates choose two ways to distribute affiliate links through email campaigns. Firstly, there are those who simply incorporate those links into a regular newsletter, with or without mentioning that the links are affiliate.
The second option is to have a separate email message for these kinds of links. For example, apart from a regular newsletter with blog updates, the second email message would be focused on promotion and titled differently from a regular newsletter. Some suggestions could be “Products we’ve been loving” or “Promo Tuesday by [BRAND NAME]”.
Action Point
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I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
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