Articles by Adeniyi Salau

  Here are some of the facts that you need to know about Advanced Targeting in Online Campaign. Observation is an optional feature recommended for advanced advertisers.     Use observations to get reports on certain criteria without restricting the reach of your ad group. This means that observations won’t […]

There are two distinct forms of targeting; Audience and Contextual. Think of it as the Who and the Where. 1. Audience: Who do you want to show your ad to? Contextual: Where do you want your ad to be shown? Audience targeting allows you to be more accurate when choosing who sees your ads. In marketing and advertising, […]

    In this article, I want to look at how to do Audience Targeting in Video Ads. I will be looking at targeting and bidding options and how we can use them to run the most efficient campaigns possible. In particular, we will look at:     1. On-Point […]

  Here are some of the facts you should understand about Remarketing In Advertising Campaigns.   Remarketing lets you show ads to people who have previously visited your website, watched your YouTube content, or used your mobile app. It allows you to re-engage with them as they visit sites on […]

  This article talks about how to measure URL PageRank. Moz and Ahrefs are popular SEO tool providers who supply metrics that mimic how PageRank may be calculated and estimates the value of how reputable a page and domain is.     Moz’s Open Site Explorer offers: Page Authority (PA) is […]

In my previous articles, I talked about some of the factors to consider when you need to design e-commerce websites. In this article, I want to look at the five modes of electronic payment concepts. Follow me as we are going to be looking at that in this article.   […]

Customer feedback is invaluable to businesses. Here are some of the ways that you can look for long tail keywords in Customer’s feedback.    Ask yourself: What terms or phrases do your customers ask during the sales process, or after they become a customer?   We want more people like them […]

Pay Per Click Advertising is one of the exciting advertising model for Online marketers. Here are some of the benefits of using Pay-Per-Click Advertising model.     #1 Relevance  One of the very first things about Google Ads is that your article will only show up where it is important. […]

Digital marketing is a process that helps businesses connect with potential customers through the use of digital channels.   By using digital marketing, startups can build relationships with their target audience and generate leads or sales from that population.        Additionally, by using web design and online advertising, […]

There is something that I used to tell people, most especially youth in my dear country Nigeria. Do not believe that report that state that there is no job in Nigeria. Even if that report was right that there is no job in Nigeria.   There are some international jobs […]

  Here’s how a no refund policy can cost your business thousands of naira.   According to a judge’s ruling in the high court of Enugu in April 2022, PMT was ordered to pay NGN500,000 in fees in case of a refusal to refund.   The provisions of Sections 120, 104, 129 (1) […]

  In my previous article, I talked about some of the components of website design. I also talked about some of the factors that you need to consider when you want to create themes that will engage your audience. In this article, I want to talk about the Architecture for […]

  There are many different types of Artificial Intelligence (AI) in the world today, but they’re all developed to solve specific problems and maximize their efficiency at solving those problems. Here, we’ll be exploring how AI can be applied to the marketing world, using digital marketing as an example, and […]

  Many people underestimate the importance of writing well, especially in online marketing. If you don’t know how to write compelling content that converts, your business will likely fail to thrive in the online world.   As such, it’s important to understand how to craft a solid content creation strategy, […]

  Earlier, I discussed some of the reasons why the Internet has changed how businesses are being done generally. In this article, I want to look at some of the major benefits of internet marketing. Follow me as we are going to look at that together in this article.   […]