3 Reasons To Buy E-Commerce Website Theme (Examples)
In many of my previous articles, I have talked about some of the reasons why you need to have a concrete plan before you […]
Articles by Adeniyi Salau
How To Make Target Audience Discover Your App (Practical Guide)
Social media apps are considered one of the best ways to get the attention of your target audience. Businesses need to think about making use […]
7 Types Of User Data In Web Analytics (+Examples)
In my previous articles, I have talked about some of the benefits of web analytics to website owners and advertisers. In this section, I want […]
Customer Strategy vs CRM Strategy: Making A Comparison
CRM is the science of evolving a customer-centered organisation. It is aimed at making sure that customers’ needs are met irrespective of the channel […]
Customer Lifetime Value In CRM: How To Discover Customers True Value
Analysing Customer Lifetime Value In CRM Customer Lifetime Value (CLV) is the expected net profit a customer will contribute to your business as […]
Customer Centric Enterprise: Way Of Doing Business From Customers Perspective
A Customer-Centric Enterprise (CCE) is an organisation that has resolved to do business from customers’ perspective. In this kind of organisation, profit is not their […]
Customer Touchpoints In CRM: Different Ways Of Engaging Your Customers
When we talk of touch points, we are taking about different ways through which customers can have access to an organization. In many forward looking […]
The Dimensions Of Customer Relationships: Understanding The Perspectives
When we talk about dimensions of customer service, it is a concept that helps us to understand that customers rate the level of services provided […]
The Customer In CRM: What You Should Know About Them
Understanding The Customer In CRM OBJECTIVES OF THIS ARTICLE At the end of this lesson, readers should be able to understand: · […]
Customer Interaction In CRM: The Proper Way OF Engaging Customers
It has much to do with talking to your customers and customers talking to you and among one another about your products and services. […]
Internet And CRM: The Relationships And Differences (+Examples)
According to Longman Dictionary of Contemporary English, the internet is a computer system that allows millions of computer users around the world to exchange information. […]
Customer-Centric Strategy In CRM: What You Should Know (+Examples)
We will also talk about what you need to know about your profitable customers. When we talk about CCS, we are talking of […]
Customer Centricity In CRM: What You Should Know (+Examples)
Customer Centricity has much to do with the desire of an organization to put customers first in whatever thing they are doing. The organisation in […]
Customer Profiling And Modelling In CRM:Practical Guide (+Examples)
Introduction In the previous chapter, we talk about the brand promise which has much to do with what consumers should expect from your organization. Before […]
Customer Satisfaction In CRM: A Practical Guide (+Examples)
OBJECTIVES OF THIS ARTICLE In this article, we want to look at: · The meaning of customer satisfaction. […]
Customer Loyalty In CRM: How To Delight Customers
Definition A customer is loyal if he continues to buy a particular product, or service after the first purchase. It can also be seen […]
Customer Care In CRM: How To Retain Customers For Life (+Examples)
Introduction When we talk about customer care in either product-centric or customer centric organization, we are talking about a specialized centre that is […]
The Concept of e-CRM: Ways Of Relating With Customers Across Multiple Channels
What is E-CRM? E-CRM can simply be defined as the introduction of technologies and the internet in order to ensure that customers enjoy the […]
CRM Solution Map: The Pathway To Retaining Customer (+Examples)
#1 Marketing In the marketing department’s plans to shift to CRM, they needed applications that can identify prospective customers. They must be able to identify […]
Customer Relationship Management And Technology: An Overview
Customer Relationship Management And Technology: An Overview Introduction In looking at CRM, we have three broad areas that 0kM can be divided into. These […]