CRM

  This video talks about all that you need to know about the evolution of customer relationship management. Action Point PS:I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic…

  Creating Customer Loyalty: How To Handle Your Loyal Customers.     When an organisation wishes to build a loyal customer base, it must be intentional, consistent and different. They must be ready to add value to their customers. They must be able to serve their customers in such a way that serving customers in…

    Today’s customers are in control of their experience.   This means businesses must be ready to meet them wherever they happen to be in their journey and help guide them along the path toward conversion and loyalty.   One of the best ways to do this is by mapping out your customer’s journey…

Understanding Brand Promise In CRM     This heading is self-explanatory enough. The brand promise is just what customers should expect from your product. It is what customers expect your product to do for them.   It should be stated from the onset that, what you expect your product to do will determine how you…

How to Create Customer Loyalty     When an organisation wishes to build a loyal customer base, it must be intentional, consistent and different. They must be ready to add value to their customers. They must be able to serve their customers in such a way that serving customers in a unique way becomes an…

Importance of Customer Loyalty   Customer loyalty helps businesses to retain lower costs, higher-margin and greater profits than businesses that fail to satisfy and retain their customers.   What we are saying here is that, if an organization has loyal customers, they will spend less on adverts or other drives that are aimed at attracting…

 Components of Customer Loyalty: What You Never Knew About Your Returning Customers      We have two basic components of customer loyalty, Perceptual and transactional components.   The perceptual component is loyalty which is based on perception. This happens when customers become based on their attitudes, opinions and emotions. It happens when customers feel fined…

It has been observed that a good Customer-Centric Enterprise must involve people, processes, and technology.   This must be centred around the customer. It is on this premise that we can discuss the transition from a product-centric to a customer-centric enterprise.   When we talk about processes, we are talking about referring to the activities…

Customer Scoring and Scoring Methods : How To Identify Wealthy Customers (With Examples).   Customer scoring is one of the means of developing a customer model. It aims at scoring the customers based on certain parameters on a regular basis instead of developing a specific model for each requirement.       Developing this kind…

Managing Customer Life Cycle: Stop Loosing Customers To Competitors     In doing this, the organization employs customer-centric strategies in order to retain and grow its customer base.  They also try to put the customers at the heart of everything that they are doing.   One thing you should note here is that what keeps…

Customer’s Perspective of CCEs: Winning Secrets For Lead Conversion.     When we were discussing brand promise, we said there are some things that your customers expect from your organization.   If you are able to meet or exceed these expectations, then you can be truly called a customer-centric enterprise.   The customers expect the…

  One of the unique features of Customer-Centric Enterprise (CCE) is that they address all customer issues fully and resolve them completely.   What we are saying here is that a CCE will never treat a customer(s) complaints with kids’ gloves. They will always ensure that their customers are happy.   This is to prevent…

  In the business world, a business can focus on any of the three areas available in the business world.   These are customers, products or channels. In the developed world, more organisations are now focusing on customers because businesses are now becoming more customer-focused because businesses are now becoming more customers driven.   This…

Customer Centricity has much to do with the desire of an organisation to put customers first in whatever thing they are doing. In this article, I am going to talk more about Customer centricity in CRM.          The organisation is evolving into a customer-centric enterprise that will try to anticipate what customers…

According to the Longman Dictionary of Contemporary English, the internet is a computer system that allows millions of computer users around the world to exchange information. We want to look at internet influence on CRM. OBJECTIVES OF THIS ARTICLE At the end of this lesson, you should be able to: ·         Discuss the relationship between…

We will also talk about what you need to know about your profitable customers. When we talk about CRM, we are talking of ways by which an organization tries to do business from the customers’ perspective.   OBJECTIVE OF THIS ARTICLE In this article, we are going to look at Customer-Centric Strategy (CCS).  We will…

Customer Profiling And Modelling: How To Create Mental Image Of Your Ideal Customer.   In the previous chapter, we talk about the brand promise which has much to do with what consumers should expect from your organisation.   Before you can study your customers, you must have a clear insight into the calibre of customers…

Customer Satisfaction In CRM: How To Make Your Customers Come For More.       Customer satisfaction results from process 0! internal evaluation that actively compares expectations before purchase with a perceived performance during and at the conclusion of the purchase experience.     OBJECTIVES OF THIS ARTICLE                 In this article, we want…

Unknown Facts About Customer Loyalty In CRM     Definition A customer is said to be loyal if he continues to buy a particular product or service after the first purchase.   It can also be seen as the desire of an organized person to resist offers from competitors and stick to a particular product(s)…