Category: CRM

Picking the Right CRM for Your Sales Team   This article provides a guide to selecting the optimal Customer Relationship Management (CRM) system for your…

Why Customer Satisfaction is the Wrong Target   On a side note , honesty I wish to meet Grant Cardone. I have not finished reading…

Why are you not following up on Lost Leads? me CEO, you are really not taking the right decisions.   Today I planned to shake…

First and foremost, I need to establish this fact. Your business cannot survive without consistent sales. You will soon run out of business. You also…

10 Tricks When Handling Difficult Customers    As a business , you will not do without difficult customers. You will have to manage it. You…

  In this article, I want to continue my discussion about entrepreneurship development. I will be talking about all that you need to know about the contributions…

In my previous article, I have talked about the contributions of Richard Cantillon to Entrepreneurial Development.   Now I want to look at some of the…

  When an organisation wishes to build a loyal customer base, it must be intentional, consistent and different. They must be ready to add value…

    Today’s customers are in control of their experience.   This means businesses must be ready to meet them wherever they happen to be…

  This heading is self-explanatory enough. The brand promise is just what customers should expect from your product. It is what customers expect your product…

It has been observed that a good Customer-Centric Enterprise must involve people, processes, and technology.   This must be centred around the customer. It is…

  Customer scoring is one of the means of developing a customer model. It aims at scoring the customers based on certain parameters on a…

  In doing this, the organization employs customer-centric strategies in order to retain and grow its customer base.  They also try to put the customers…

Customer’s Perspective of CCEs: Winning Secrets For Lead Conversion.     When we were discussing brand promise, we said there are some things that your…

  One of the unique features of Customer-Centric Enterprise (CCE) is that they address all customer issues fully and resolve them completely.   What we…

  In the business world, a business can focus on any of the three areas available in the business world.   These are customers, products…

Customer Centricity has much to do with the desire of an organisation to put customers first in whatever thing they are doing. In this article,…

According to the Longman Dictionary of Contemporary English, the internet is a computer system that allows millions of computer users around the world to exchange…