Category: CRM

Analysing Customer Lifetime Value In CRM     Customer Lifetime Value (CLV) is the expected net profit a customer will contribute to your business as…

A Customer-Centric Enterprise (CCE) is an organisation that has resolved to do business from customers’ perspective. In this kind of organisation, profit is not their…

When we talk of touch points, we are taking about different ways through which customers can have access to an organization. In many forward looking…

When we talk about dimensions of customer service, it is a concept that helps us to understand that customers rate the level of services provided…

Understanding The Customer In CRM     OBJECTIVES OF THIS ARTICLE    At the end of this lesson, readers should be able to understand: ·        …

  It has much to do with talking to your customers and customers talking to you and among one another about your products and services. …

According to Longman Dictionary of Contemporary English, the internet is a computer system that allows millions of computer users around the world to exchange information. …

  We will also talk about what you need to know about your profitable customers.   When we talk about CCS, we are talking of…

Customer Centricity has much to do with the desire of an organization to put customers first in whatever thing they are doing. The organisation in…

Introduction In the previous chapter, we talk about the brand promise which has much to do with what consumers should expect from your organization. Before…

      OBJECTIVES OF THIS ARTICLE                 In this article, we want to look at:   ·    The meaning of customer satisfaction.  …

  Definition A customer is loyal if he continues to buy a particular product, or service after the first purchase. It can also be seen…

    Introduction When we talk about customer care in either product-centric or customer centric organization, we are talking about a specialized centre that is…

  What is E-CRM? E-CRM can simply be defined as the introduction of technologies and the internet in order to ensure that customers enjoy the…

  Definition The word “drivers” are not strange, even to a layman. They are the ones saddled with the responsibility of taking you to your…

When we talk about CRM, we are talking about how you relate with your customers. We want to look at where your business is focused…

Definition When we talk of marketing communication, from the word we can see that it has much to do with sending and receiving messages that…

  If you have always dreamed of owning your own business, then you may be interested in opening your own franchise. A franchise offers the…

Consumer Services:  A Good Career Path     Consumer services are one of the most in-demand industries when it comes to careers, but some people…

  In this article, I want to continue my discussion about entrepreneurship development. I will be talking about all that you need to know about…