Category: CRM

    In my previous articles, I have talked about some of the contributions of Marx Weber to entrepreneurship development generally. On this article, I…

Introduction   In organizations, the marketing departments carry out a campaign in order to attract new customers to their lifecycle.   These campaigns take different…

  Definition When we talk of marketing communication, from the word we can see that it has much to do with sending and receiving messages…

      At the end of this article, readers should be able to understand what: Customer Relationship Management (CRM) is, Understand the drivers of…

  OBJECTIVE OF THIS ARTICLE At the end of this article, we are going to discover the following: Definition of Sales Forecasting What sales funnel…

  OBJECTIVES OF THIS ARTICLE At the end of this article, readers should be able  Define Marketing Automation. Know the features of good marketing automation.…

  OBJECTIVES OF THIS ARTICLE At the end of this article, readers should be able to: Define campaign management. Explain some of its unique features.…

Objectives of this article Define Workflow management. Explain some of the unique features of workflow management applications.   Definition When we talk of workflow management,…

  OBJECTIVE OF THIS ARTICLE At the end of this article, readers should be able to: Define Operational CRM Define SFA Discuss the benefits of…