DIGITAL MARKETING

  Accounting is a crucial aspect of any business, and digital marketing agencies are no exception. In today’s digital age, businesses require a strong online presence to remain competitive, and digital marketing agencies help them achieve this goal. However, managing finances for a digital marketing agency can be challenging, given […]

A postgraduate diploma in digital marketing is a specialized program designed to equip individuals with the skills and knowledge required to excel in the digital marketing industry.     This course is ideal for those who are interested in pursuing a career in digital marketing or for those who are […]

Are you looking for a career in digital marketing? It can be an exciting and rewarding job to have, but it is also competitive and requires the right qualifications and experience. In this blog post, we will discuss how to find the perfect digital marketing job for you. We will […]

In today’s world, digital marketing has become an essential tool for businesses to connect with their customers and expand their reach. The healthcare industry is no exception, with physical therapy clinics turning to digital marketing to attract new patients and retain existing ones.   With the rise of online searches […]

Digital marketing is a rapidly growing field that has created a high demand for skilled professionals and instructors. The role of a digital marketing instructor is to teach students how to create and execute effective marketing campaigns in the digital space. This includes teaching students about various digital marketing techniques, […]

  Interoperability is a critical aspect of digital marketing that allows businesses to smoothly integrate different marketing tools, platforms, and data sources. It enables marketers to access and analyze clients’ marketing data from different channels, providing a comprehensive understanding of user behavior and improving marketing decisions.   In the era […]

Family law digital marketing is an essential component of a successful family law practice. The legal industry is becoming increasingly competitive, and family law firms must find ways to differentiate themselves from their competitors. So, digital marketing strategies can help family law firms out there to reach potential clients, establish […]

  The world of internet, content is the king! You go through an endless amount of content when you wake up till you go to sleep. In this article, I want to look at the best reasons why journalist makes the best content writer.   Your content marketing tactic is […]

    Successful content marketing campaigns are defined as being able to build a connection between the brand and the customers. This article will discuss how to run a successful Content Marketing Campaigns.  It’s not just about creating content and showing it to the viewers. It must bring real values, fulfill […]

  On Wednesday, American business magnate and owner of Facebook and Instagram, Mark Zuckerberg, launched a new Twitter-like app called Threads. Instagram’s Threads app, which went live on Apple and Android app stores in 100 countries on Wednesday, will enable users to sign up straight from their Instagram accounts. According […]

The steps are much the same for Video Discovery ads, until the point you choose your ad format. For Video Discovery ads: You must choose a thumbnail for your ad – think about how this will serve as the ‘teaser’ for your ad on the networks that you select. You […]

Creating YouTube Video Campaign: How To Create A Video That Converts     In this article, I want to talk about how to create a Youtube Video Campaign. To begin advertising on YouTube, link your YouTube channel to Google Ads. This will allow you to serve your videos as ads […]

 Metrics For Video Campaigns: How To Measure The Success Of Video Campaigns.     There are similar metrics available for Video campaigns, with some dedicated metrics for this format: Impressions: Recorded when the ad is served for five seconds or more (In-Stream) or the ad appears on the search results […]

Reporting Display Campaign Performance: How To Deliver Workable Result For Campaigns   You can report on Display campaign performance by utilizing pre-defined Display reports for Audience and Topic: 1. Navigate to the reporting tab at the top right of the AdWords interface 2. Select Predefined reports (formerly Dimensions) 3. Select […]

Correct Ways Of Analysing Performance Within Google Ads Interface   You can analyze performance within the Google Ads interface with custom combinations of columns, targeting and ads tabs. Add columns to review the performance of your Display campaigns: Performance: Impressions, clicks, CPM, cost Viewability: Viewable impressions, avg. viewable CPM, viewable […]

There are strategic considerations for when to use paid search, including: Filling gaps where organic is weak: fill hard-to-optimize search gaps in organic listings with paid search campaigns Strengthening visibility: appear higher on the results page and provide multiple opportunities to click through both paid and organic links Gaining immediate […]

  In the old days, many approached on-page optimization as simply keyword stuffing; that is, you mention the keywords you would like to rank for as many times within the content as possible.   This made for a bad user and reading experience. These days on-page optimization includes smart keyword […]

  Getting started with e-commerce is a process that requires learning about different aspects that influence setting up and running an e-commerce website.   It is also helpful to have in mind the e-commerce statistics that provide a glimpse into the importance of this industry and the trends that are […]

  Anime as a company is doing pretty and they are still growing stronger. In 2019, before the COVID-19 pandemics, the company makes about $ 24 billion in sales. Although their sales were affected during the pandemic, that does not mean you can still not make money from Anime as […]

  I don’t know if I am the only one that is always pissed when someone comes online or on social media platforms to display earning figures that are too good to be true.   I have watched several videos online where someone holds hard currency and tell you that […]