In my previous article, I have talked about some of the benefits of web analytics to advertisers, in this article, I want to look at some of the limitations of web analytics to web users. Follow me as we are going to look at that together in this article. Now the limitations… #1…
It has been said by many people in all works of life that most of the problems we have can all be resolved if we can learn how to analyse data. If you look at the business environment today, you will notice that there are much data flowing around. Most at times, the…
In my previous article, I have discussed some of the facts that have to do with the development of digital marketing generally. In this article, I want to talk about some of the impacts of Supply Chain Management on Digital Marketing and e-commerce. Follow me as we are going to look at that together in this…
In my previous articles, I have talked about some of the ways that you can generate leads through Influencer marketing. In this article, I want to talk about how you can effectively convert dead leads in digital marketing. Follow me as we are going to look at that in this article. When we talk…
As a Digital Marketer or website owner, you have a lot to do when it comes to determining whether you are going to succeed or not. In order for you to succeed, you need to keep an eye on your data. You have to continue to analyze your data and compare the past with…
In one of my articles, I have said that if you really want to stay out of trouble and useless lawsuits, you need to set up some policies for your e-commerce and internet marketing efforts. This will let visitors to your websites knows what you are liable for. It will also save you from useless…
To many of us that are internet inclined, we will all agree that there is money online. When you decide to take your businesses online, there is a high tendency that you will make money more than you can ever imagine. In this article, I want to look at some of the guidelines for successful internet marketing….
E-Business models define the flow of products, services, revenue and benefits in an organisation. It also helps in conducting online business that generates profitable revenue growth for an organisation. In my previous article, I looked at the various types of e-commerce business models that you need to know generally when it comes to online businesses generally….
In my previous article, I have tried to look at the origin or evolution of e-commerce from where it started up to where it is now. In this article, I want to look at the different types of e-commerce classifications that you should know as a Digital Marketer. Follow me as we…
E-commerce has changed the face of business in many ways, but it still hasn’t quite overtaken puns as the best way to make people laugh. While companies have become much more clever when using the internet, they still have a long way to go before they can take down puns in the humor department. …
In my previous article, I looked at some of the facts that you need to know about project stakeholder identification for a project. In this article, I want to look at some of the facts that you need to know about the project scope statement of projects. Follow me as we are going to…
The performance of affiliate link promotion depends on the type of interaction you have with your audience, as well as on the influence you have in the online community. Also, it might be a matter of preference choosing one strategy and not the other. In this article, I want to talk about ways…
The online world has tremendously affected our everyday lives that sometimes it might even seem impossible to imagine our lives without technology and online communication. This trend naturally transferred to the business world, where the new technologies opened up so many exciting opportunities. In this article, I want to talk about some of…
Like any other campaign, it all starts with determining the objectives or goals of the campaign. A few words on this and then we will have a look at what link building can look like. This article talks about some of the ways of starting a link building campaign. Keep in…
If there is one thing that has revolutionised how business is being done worldwide, it is the coming of the internet. With the coming of the internet into the business landscape, it is now possible for organisations to do business beyond their immediate environment.In this article, I want to talk about impact…
Earlier, I have discussed some of the reasons why internet gas changed how businesses are being done generally. In this article, I want to look at some of the major benefits of internet marketing. Follow me as we are going to look at that together in this article. Now the benefits… #1…
Instagram is one of the most popular social media platforms, and it has become an effective way for businesses and influencers to reach their target audiences. As a user, you may have been wondering if there was a way to see or know who clicked on the link you posted on your Instagram…
Here are some of the facts that you need to consider when you are to Create Keyword Lists To Drive Business Objectives: Consider creating lists around the type of search intent, i.e. if they’re looking for information (Top of Funnel Searches), consideration (Middle of Funnel) or conversion/sales queries (Bottom of Funnel) Having an exhaustive…
It’s a medium weight on-page SEO signal although it doesn’t have a direct impact to higher rankings. It plays a big role in enticing the user to click-through to your listing If you have an uninspiring or keyword-stuffed meta description, you may get half the clicks of a well written and more click-worthy…
This article talks about some of the reasons why URL are important for SEO. It’s a lightweight on-page SEO signal They are seen in the search results so they can attract click-throughs when relevant Search Engines index and retrieve pages based on the URL – and build up search engine trust through them By…