This article talks about how to measure URL PageRank. Moz and Ahrefs are popular SEO tool providers who supply metrics that mimic how PageRank may be calculated and estimates the value of how reputable a page and domain is.

Moz’s Open Site Explorer offers:

Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.

Ahref offers:

URL Rating (UR) measures the strength of a target URL’s backlink profile and the likelihood that the URL will rank high in Google. UR is measured on a logarithmic scale from 1 to 100, with the latter being the strongest.
Domain Rating (DR) shows the strength of a given website’s overall backlink profile.

DR is measured on a logarithmic scale from 1 to 100, with the latter being the strongest.

Social media links, e.g. from Facebook and Twitter, are sometimes known as social signals and there is a debate on whether they act like regular backlinks or whether they help with SEO at all.

At the moment the general consensus is that they don’t act like regular backlinks and do not pass reputation directly. This may be because it’s hard for search engines to detect a strong enough signal in all the social media noise although that’s not to say this stance may change in the future. Also, many of the social media links contain “nofollow” attributes which means PageRank isn’t passed.

However, social media often helps SEO in an indirect way and can play an important role. The more followers you have on social media, the more “eyeballs” will see the content that you post. Some of these people may have websites and may decide to link to your websites, so you can earn regular backlinks through social media. Others may decide to re-share your content, which in turn gets more publicity and increases the chance of receiving further backlinks.

Open Site Explorer is a tool provided by Moz and allows you to research where a website has got its backlinks from. This may be the site you look after, a competitor or any other site that you wish to research.

The backlinks are ordered by Page Authority, so according to Moz, you should get the most important ones first.

Open Site Explorer is great for beginner to intermediate backlink analysis. Ahrefs and Majestic SEO are better for more experienced SEOs because they have a larger and more thorough index of backlinks. Bear in mind, that although very useful, these tools are likely to be a simplified version of what Google sees and uses.

We’re now going to do a mini SEO technical audit.
It involves having a website in mind, copying the homepage’s URL and also finding a relatively new webpage e.g. a recent blog post page.

This will help to make sure search engines can see your content, have chosen to index it and that the pages are considered search engine friendly.

The quickest way to check if a URL has been indexed is by checking if the current version of it is stored in a search engine.

In Google, you do this by:

Entering “cache:” plus the URL you wish to check in the address bar or in a Google search
It’s important to not include any spaces, e.g. cache:https://digitalmarketinginstitute.com

Check if both URLs have been indexed using the cache command:

This includes the homepage URL and a newly created page’s URL
Make a note of the time and date each was indexed

If you get a 404 page not found, this is a sign the page has not been indexed yet.
If your page has not been indexed, make sure it is linked to other pages on your website and you can submit it to Google using “Fetch as Google” in Google Search Console.

Using the Google Mobile-Friendly Test, enter both URLs you wish to test to see if they are acceptable for mobile. Hopefully, your web pages will pass the first time. If not, review the issues of what hasn’t passed. Issues could include the text being too small, slow page load speed, or resources being blocked by Google. If you are not very technical and have not passed the test, you may need to run this past your web developer.

Using the free Pingdom website speed test, enter both URLs and select the closest test location to where the website is based. Check to see if the web pages load in under two seconds. If it doesn’t scroll down to find out issues of what is holding the website back.

Action Point

PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

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