Major Considerations When Using Paid Search: Ways To Start Running Successful Campaigns
There are strategic considerations for when to use paid search, including: Filling gaps where organic…
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3 Major Achievements From CRM Initiatives
I know that CRM or CRM Initiatives is a buzzword. Almost every organisation wants people…
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Roles Of Customers In a Business: Why You Should Start Taking Your Customers Serious
Many CRM definitions focus on the importance of knowing your customer and acting on…
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On-Page Optimization: How To Tweak Your Website For Better Results
In the old days, many approached on-page optimization as simply keyword stuffing; that is,…
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5 Reasons Why You Keep On Loosing Customers
In my previous article, I talked about Samson and some of the mistakes that the…
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How To Excite Informal Customers Correctly (+Examples)
In my past articles, I have always been using the story of Samson and…
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Customer Interaction In CRM: Ways Of Getting Insight
It has much to do with talking to your customers and customers talking to…
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Customer In CRM: Real Reasons Why You Ended Up With No Sales
At the end of this article , readers should be able to understand: …
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2 Dimensions Of Customer Relationship
When we talk about dimensions of customer service, it is a concept that helps us…
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Customer Touchpoints In CRM: Different Ways Organisations Can Reach Their Customers
When we talk of touchpoints, we are talking about different ways through which customers…
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Customer Centric Enterprise: How To Identify An Organisation That Puts Customers First
A Customer-Centric Enterprise (CCE) is an organisation that has resolved to do business from the…
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Differences Between Product Centricity and Customer Centricity (+Practical Examples).
At the end of this article, readers should be able to: · Know…
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Characteristics Of Customer Centric Enterprise: How To Spot A Customer Focused Enterprise.
As an organisation moves from a product-centric enterprise to a customer-centric one, there are some…
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Customer Life Cycle: How To Prevent Customer Hijacking By Competitors (With Examples)
The Concept This is the simplest way of explaining the way by which an…
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Customer Lifetime Value For CRM: How To Know The Worth Of Your Customers
Customer Lifetime Value (CLV) can be seen as the expected financial benefit from customer…
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Customer Value Proposition: Knowing What You Will Gain From Customer Engagement (+Examples)
A Customer Value Proposition (CVP) consists of the sum total of benefits that a…
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Lead Management In CRM: How To Generate The Maximum Conversion From Prospects
Definition When we talk about lead which is sometimes referred to as prospects, they are…
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Opportunity Management In CRM: How To Manage Customers Who Are Willing
Opportunity Management In CRM: How To Manage Customers Who Are Willing Some Interesting…
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Series 7: Latest CAPM Questions And Answers
QUESTION 301 The stakeholder register is an output of: A. Identify Stakeholders. B. Plan…
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Interesting E-commerce Statistics For Digital Marketers
Getting started with e-commerce is a process that requires learning about different aspects that…
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HOW TO CHOOSE LIFE PARTNER: COUNSELORS EDITION
