Major Considerations When Using Paid Search: Ways To Start Running Successful Campaigns
There are strategic considerations for when to use paid search, including: Filling gaps where organic is weak: fill hard-to-optimize search…
3 Major Achievements From CRM Initiatives
I know that CRM or CRM Initiatives is a buzzword. Almost every organisation wants people to know them as being…
Roles Of Customers In a Business: Why You Should Start Taking Your Customers Serious
Many CRM definitions focus on the importance of knowing your customer and acting on that knowledge. Putting this principle…
On-Page Optimization: How To Tweak Your Website For Better Results
In the old days, many approached on-page optimization as simply keyword stuffing; that is, you mention the keywords you…
5 Reasons Why You Keep On Loosing Customers
In my previous article, I talked about Samson and some of the mistakes that the bank made that made them…
How To Excite Informal Customers Correctly (+Examples)
In my past articles, I have always been using the story of Samson and the bank. I have explained…
Customer Interaction In CRM: Ways Of Getting Insight
It has much to do with talking to your customers and customers talking to you and among one another…
Customer In CRM: Real Reasons Why You Ended Up With No Sales
At the end of this article , readers should be able to understand: Who a customer is,…
2 Dimensions Of Customer Relationship
When we talk about dimensions of customer service, it is a concept that helps us to understand that customers rate…
Customer Touchpoints In CRM: Different Ways Organisations Can Reach Their Customers
When we talk of touchpoints, we are talking about different ways through which customers can have access to an…
Customer Centric Enterprise: How To Identify An Organisation That Puts Customers First
A Customer-Centric Enterprise (CCE) is an organisation that has resolved to do business from the customers’ perspective. In this…
Differences Between Product Centricity and Customer Centricity (+Practical Examples).
At the end of this article, readers should be able to: · Know what customer-centric enterprises are.; · …
Characteristics Of Customer Centric Enterprise: How To Spot A Customer Focused Enterprise.
As an organisation moves from a product-centric enterprise to a customer-centric one, there are some basic things that will begin…
Customer Life Cycle: How To Prevent Customer Hijacking By Competitors (With Examples)
The Concept This is the simplest way of explaining the way by which an organisation whether product or customer-centred…
Customer Lifetime Value For CRM: How To Know The Worth Of Your Customers
Customer Lifetime Value (CLV) can be seen as the expected financial benefit from customer retention investment to build customer…
Customer Value Proposition: Knowing What You Will Gain From Customer Engagement (+Examples)
A Customer Value Proposition (CVP) consists of the sum total of benefits that a vendor promises a customer will…
Lead Management In CRM: How To Generate The Maximum Conversion From Prospects
Definition When we talk about lead which is sometimes referred to as prospects, they are people that are likely to…
Opportunity Management In CRM: How To Manage Customers Who Are Willing
Opportunity Management In CRM: How To Manage Customers Who Are Willing Some Interesting Topics For you Facts About…
Series 7: Latest CAPM Questions And Answers
QUESTION 301 The stakeholder register is an output of: A. Identify Stakeholders. B. Plan Stakeholder Management. C. Control Stakeholder…
Interesting E-commerce Statistics For Digital Marketers
Getting started with e-commerce is a process that requires learning about different aspects that influence setting up and running…