Customer Relationship Management Strategy: Designing Effective Blueprint For Customers Success
Introduction In defining CRM strategy in chapter one, we said that any organisation that desires to be customer-centred […]
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Customer Care In CRM: How To Make Customers Stick To You For Life
Read more: Customer Care In CRM: How To Make Customers Stick To You For LifeIn my previous article, I looked at all that you need to know about customer strategy in CRM. In […]
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Metrics For Video Campaigns: How To Measure The Success Of Video Campaigns.
Read more: Metrics For Video Campaigns: How To Measure The Success Of Video Campaigns.There are similar metrics available for Video campaigns, with some dedicated metrics for this format: Impressions: Recorded when […]
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Ways of Reporting Display Campaign Performance
Read more: Ways of Reporting Display Campaign PerformanceYou can report on Display campaign performance by utilizing pre-defined Display reports for Audience and Topic: 1. Navigate to […]
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Correct Ways Of Analysing Performance Within Google Ads Interface
Read more: Correct Ways Of Analysing Performance Within Google Ads InterfaceYou can analyze performance within the Google Ads interface with custom combinations of columns, targeting and ads tabs. Add columns […]
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6 Components Of Customer Relationship Management: What Make CRM The Favourite
Read more: 6 Components Of Customer Relationship Management: What Make CRM The FavouriteIn my previous article, I looked at some of the drivers of customer relationship management. In this article, I want […]
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Major Drivers Of CRM: The Secret Behind Successful CCEs
Read more: Major Drivers Of CRM: The Secret Behind Successful CCEsIn my previous article, I talked about all that you need to know about customer relationship management. In this article, […]
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Benefits Of Upgrading To ITIL 4: The Paradigm Shift In Service Management
Read more: Benefits Of Upgrading To ITIL 4: The Paradigm Shift In Service ManagementIn my previous article, I looked at some of the differences between ITIL V3 and ITIL 4. In this […]
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Major Considerations When Using Paid Search: Ways To Start Running Successful Campaigns
Read more: Major Considerations When Using Paid Search: Ways To Start Running Successful CampaignsThere are strategic considerations for when to use paid search, including: Filling gaps where organic is weak: fill hard-to-optimize search […]
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3 Major Achievements From CRM Initiatives
Read more: 3 Major Achievements From CRM InitiativesI know that CRM or CRM Initiatives is a buzzword. Almost every organisation wants people to know them as being […]
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Roles Of Customers In a Business: Why You Should Start Taking Your Customers Serious
Read more: Roles Of Customers In a Business: Why You Should Start Taking Your Customers SeriousMany CRM definitions focus on the importance of knowing your customer and acting on that knowledge. Putting this principle […]
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On-Page Optimization: How To Tweak Your Website For Better Results
Read more: On-Page Optimization: How To Tweak Your Website For Better ResultsIn the old days, many approached on-page optimization as simply keyword stuffing; that is, you mention the keywords you […]
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5 Reasons Why You Keep On Loosing Customers
Read more: 5 Reasons Why You Keep On Loosing CustomersIn my previous article, I talked about Samson and some of the mistakes that the bank made that made them […]
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How To Excite Informal Customers Correctly (+Examples)
Read more: How To Excite Informal Customers Correctly (+Examples)In my past articles, I have always been using the story of Samson and the bank. I have explained […]
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Customer Interaction In CRM: Ways Of Getting Insight
Read more: Customer Interaction In CRM: Ways Of Getting InsightIt has much to do with talking to your customers and customers talking to you and among one another […]
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Customer In CRM: Real Reasons Why You Ended Up With No Sales
Read more: Customer In CRM: Real Reasons Why You Ended Up With No SalesAt the end of this article , readers should be able to understand: Who a customer is, […]
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2 Dimensions Of Customer Relationship
Read more: 2 Dimensions Of Customer RelationshipWhen we talk about dimensions of customer service, it is a concept that helps us to understand that customers rate […]
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Customer Touchpoints In CRM: Different Ways Organisations Can Reach Their Customers
Read more: Customer Touchpoints In CRM: Different Ways Organisations Can Reach Their CustomersWhen we talk of touchpoints, we are talking about different ways through which customers can have access to an […]
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Customer Centric Enterprise: How To Identify An Organisation That Puts Customers First
Read more: Customer Centric Enterprise: How To Identify An Organisation That Puts Customers FirstA Customer-Centric Enterprise (CCE) is an organisation that has resolved to do business from the customers’ perspective. In this […]
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Differences Between Product Centricity and Customer Centricity (+Practical Examples).
Read more: Differences Between Product Centricity and Customer Centricity (+Practical Examples).At the end of this article, readers should be able to: · Know what customer-centric enterprises are.; · […]
