As an organisation moves from a product-centric enterprise to a customer-centric one, there are some basic things that will begin to change about the organisation, we want to look at this under four main headings, which are:   Pricing capabilities Product quality capabilities iii.       Marketing and sales capabilities Customer service […]

  The Concept This is the simplest way of explaining the way by which an organisation whether product or customer-centred interacts with its customers and prospects. It explains the process that a customer or prospect passes through before deciding to purchase or use a particular product or service. Understanding the […]

  Customer Lifetime Value (CLV) can be seen as the expected financial benefit from customer retention investment to build customer loyalty, Simply, it is the total amount that you expect your customers to spend on your product throughout their lifetime.   Definition Customer Lifetime Value (CLV) can be seen as […]

  A Customer Value Proposition (CVP) consists of the sum total of benefits that a vendor promises a customer will receive in return for the customer’s associated payment or other value transfer.     Customer Value Management was started by Ray Kordupleski in the 1980s and discussed in his book […]

Definition When we talk about lead which is sometimes referred to as prospects, they are people that are likely to be interested in your products or services.   They are the set of people that will finally become your customers.     Definition When we talk about lead which is […]

Opportunity Management In CRM: How To Manage Customers Who Are Willing     Some Interesting Topics For you Facts About Customer Life Cycle Facts about Customer Value Proposition Facts About Wallet Share In CRM.   At the end of this article, readers should be able to: ·                     Define Opportunity management […]

  The internet has changed people’s lives in numerous ways. From the way we look for information to the way we buy things. Nothing can stop the fast development of this immersion into the new technologies that we have now reached the point where we can no longer even imagine […]