6 Components Of Customer Relationship Management: What Make CRM The Favourite
6 Components Of Customer Relationship Management: What Make CRM The Favourite In my previous article, I looked at some of the drivers of […]
Major Drivers Of CRM: The Secret Behind Successful CCEs
In my previous article, I talked about all that you need to know about customer relationship management. In this article, I want to […]
Benefits Of Upgrading To ITIL 4: The Paradigm Shift In Service Management
Benefits Of Upgrading To ITIL 4: The Paradigm Shift In Service Management In my previous article, I looked at some of the differences […]
Major Considerations When Using Paid Search: Ways To Start Running Successful Campaigns
There are strategic considerations for when to use paid search, including: Filling gaps where organic is weak: fill hard-to-optimize search gaps in organic listings with […]
3 Major Achievements From CRM Initiatives
3 Major Achievements From CRM Initiatives: Why Should Consider Starting Now. I know that CRM or CRM Initiatives is a buzzword. Almost every organisation […]
Roles Of Customers In a Business: Why You Should Start Taking Your Customers Serious
Discussing Customers As The Centre The Of Universe Many CRM definitions focus on the importance of knowing your customer and acting on that […]
On-Page Optimization: How To Tweak Your Website For Better Results
In the old days, many approached on-page optimization as simply keyword stuffing; that is, you mention the keywords you would like to rank for […]
5 Reasons Why You Keep On Loosing Customers: And How To Stop It
In my previous article, I talked about Samson and some of the mistakes that the bank made that made them lose Samson as a […]
How To Excite Informal Customers Correctly (+Examples)
In my past articles, I have always been using the story of Samson and the bank. I have explained how he was treated harshly […]
Customer Interaction In CRM: Ways Of Getting Insight Through Customer Engagement
What is Customer Interaction In CRM? It has much to do with talking to your customers and customers talking to you and among […]
Customer In CRM: Real Reasons Why You Ended Up With No Sales
At the end of this article , readers should be able to understand: Who a customer is, What it means to treat […]
2 Dimensions Of Customer Relationship: Understanding The Unique Nature Of Customer Engagement
When we talk about dimensions of customer service, it is a concept that helps us to understand that customers rate the level of services been […]
Customer Touchpoints In CRM: Different Ways Organisations Can Reach Their Customers
When we talk of touchpoints, we are talking about different ways through which customers can have access to an organization. In many forward-looking […]
Customer Centric Enterprise: How To Identify An Organisation That Puts Customers First
A Customer-Centric Enterprise (CCE) is an organisation that has resolved to do business from the customers’ perspective. In this kind of organisation, profit is […]
Differences Between Product Centricity and Customer Centricity (+Practical Examples).
At the end of this article, readers should be able to: · Know what customer-centric enterprises are.; · The characteristics of CCEs.; · […]
Characteristics Of Customer Centric Enterprise: How To Spot A Customer Focused Enterprise.
As an organisation moves from a product-centric enterprise to a customer-centric one, there are some basic things that will begin to change about the organisation, […]
Customer Life Cycle: How To Prevent Customer Hijacking By Competitors (With Examples)
The Concept This is the simplest way of explaining the way by which an organisation whether product or customer-centred interacts with its customers and […]
Customer Lifetime Value For CRM: How To Know The Worth Of Your Customers
Definition Customer Lifetime Value (CLV) can be seen as the expected financial benefit from customer retention investment to build customer loyalty, Simply, it is […]
Customer Value Proposition: Knowing What You Will Gain From Customer Engagement (+Examples)
A Customer Value Proposition (CVP) consists of the sum total of benefits that a vendor promises a customer will receive in return for the […]
Lead Management In CRM: How To Generate The Maximum Conversion From Prospects
Definition When we talk about lead which is sometimes referred to as prospects, they are people that are likely to be interested in your products […]