Anyone with a website! From generalist to specialist, from newbie to advanced, Search Console can help you. Here are some of the reasons why […]

  In this article, I want to highlight the three types of search engine optimization. Follow me as we are going to look at that […]

  At its heart, off-page optimization in SEO is about building backlinks to your website and this practice is also known as link building. We […]

  In this article, I will try as much as possible all that you need to know about search engines. So, whether you are a […]

  Campaign KPIs should reflect your business goals and how they can be achieved online. Use a metric value to determine what success looks like, […]

  Video and Display are awareness generating digital channels that combine the science and precision of online audience targeting with the emotional engagement of audio/video […]

  In this article, I want to talk more about what you need to know about the bidding process for Video Ads. With your targeting […]

  In this article, I will be talking about the advertising buying mechanism for Google Ads. There are three display buying mechanisms to remember when […]

  In this article, I will cover the process of setting up a YouTube channel, uploading a video to your channel, managing your video details, […]

  In this article, I want to talk about how to create a Youtube Video Campaign. To begin advertising on YouTube, link your YouTube channel […]

    In this article, I will be talking about how to do Advanced Targeting for Video Ads. Observation is an optional feature recommended for […]

  Remarketing For Video Ads: How To Persist In Audience Conversion         Remarketing lets you show ads to people who have previously […]

  Google Display Network: How To Reach Larger Audience Through Google   The Google Display Network (GDN) is the display and video advertising channel that […]

 Creating High Performing Emails: How To Do It Better (+Examples)   In this article, I will take a look at how to create high performing […]

Organising Effective Digital Strategy: How To Go About It (+Examples)   ‘By failing to prepare, you are preparing to fail’ – Benjamin Franklin. The planning […]

Customer Engagement In Digital Strategy     Customer engagement is often overlooked as a ‘hygiene factor’, when in fact it represents your brands’ perceived voice […]

  Digital Strategy ROI: How To Boost Earnings Through Digital Strategy   In this article, I will be talking about all that you need to […]

  Objective Phase Of Digital Strategy: How To Set Digital Marketing Objectives       The Objective phase is the heart of the process. During […]

  Handling Digital Strategy Reviews: How It Should Be Done (+Examples)     Digital Marketing Reviews are an important part of the strategic process. Before […]

 Alexandra Tachalova: His Practical Tips For Newbie Bloggers   Learning from people who work in the field on a daily basis and know the theory, […]