Teknisk SEO is one of the most difficult parts of SEO. If you are a newbie and you are wondering what Teknisk SEO is, it is also known as Technical SEO. If anyone prides himself as an SEO Expert, what he is saying is that he can handle this technical part of SEO very well. In this article, I will tell you all that you need to know about what this is all about.
Apart from Teknist SEO, we have two other types of SEO which are On-Page SEO and Off-Page SEO. I have written extensively about these two types of SEO in my previous articles.
#1 On-Page SEO
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Any SEO activities that happen within your website or you perform in order to rank higher on search engines is called On-Page SEO. A good example of this is the Optimization of your images and the internal linking of your posts. Although some bloggers think that this is not important. It is. The way and manner you manage your content will determine how Search Engine bots will be able to discover your content for indexing and ranking.
#2 Off-Page SEO
Unlike On-Page SEO, any activity that you perform outside your website in order for your content to rank higher on Search Engines is called Off-Page SEO. A good example is your social signals, sharing of your contents, guest posting and backlink building among others.
#3 Teknisk SEO or Technical SEO
These are somehow difficult for an average blogger to do because it involves some elements of coding and Programming. Let’s take, for example, your contents are not been indexed properly or the Google Bot is finding it difficult to crawl your site and you need to correct that. It is one of the elements of Teknisk SEO.
When you are trying to prepare your website for Technical SEO, there are some factors that you need to look at. You will have to look at the speed and crawlability of that website. Before a website can rank higher on search engines, such a website has to load fully within a reasonable amount of time. Some people believe that such a website or blog must load fully in five seconds. Therefore, in order to rank higher on Search Engine, you have to ensure that your site is up to date as far as Teknisk SEO practices are concerned.
When you are opening a blog and you want to begin your SEO journey, you will need to carry out a technical audit of your website. This will allow you to determine what is wrong with your theme and the entire website. At times, through this audit, you can discover some of the problems that are peculiar to your content. Some of them can also suggest actions that you need to take in order to correct those errors as well.
Here are some of the things that can go wrong when it comes to Teknisk SEO…
#1 Bad Taxonomy
I am trying to explain the website Taxonomy in a way that, it will be very easy for you to understand. A Taxonomy can be defined as the way by which your contents are organized into silos based on URL. That is why it is often referred to as URL Taxonomy.
Most times, the ways you organise your content will determine whether it will be easy for users and bots to find what they are looking for.
You need to understand that your URL taxonomy plays a great role in the way your site is structured into Pages and other subdivisions. In order not to be too technical with this, you should always find a way of organising your content into categories and groups. You should know how to organise posts based on characteristics that they have in common. You can visit SearchEngineLand Post for more.
#2 Slow Website
Another major problem when it comes to Technical SEO or Teknisk SEO is the problem of having a slow website. There are many factors that can make your website to be unnecessarily slow. When your website takes forever to load or it does not load the full website within five seconds. It may be attributed to the type of theme that you are using. As a Beginner, you can use a free theme for a start but you have to make sure that a test is carried out. This test is to determine whether the theme is fast or not. I can recommend Astra Theme if you are a new Blogger and you are using wordpress.org.
#3 Hreflang Error
According to Semrush Blog, Hreflang annotations are meant to cross-reference pages that are similar in content but target different audiences. You can target different audiences with href lang attributes according to their language and/or their country. This ensures that the correct pages will be shown to the correct users when they search on the versions of the Google search that you are targeting.
To break it down Hreflang error happens when the wrong post is opening or being displayed to the wrong type of audience. Let’s say, for example, I have created a Post for different types of languages based on the location of the audience. If the article that is meant to be displayed to a French-speaking audience is now being displayed to someone in the United States, it can be termed as a Hreflang error.
#4 404 Errors
One of the Teknisk errors that can quickly run down your blog or website is 404 errors. 404 error happens when the link that a particular visitor to your site wants to read is no longer available. This happens when you have decided to delete such posts or you have modified the URL for such posts. That is why you should have 404 redirects on your blog. If you are on WordPress.org you can use a Plugin for this purpose. If you are using Blogspot, you can find out how to do it on Youtube.
#5 Lack of Canonical Tags
When you have a single Page that can be accessed from multiple URLs, you need to make use of Canonical Tags in order to indicate the exact one that you want Google to display on the Search Engine. If this is not done, Google or other Search Engines will have to do this for you. The Search Engine will choose one URL that will be crawled more often while the non-canonical tags will be crawled less often. These are some of the issues that you also have to address as part of your Technical SEO.
Technical SEO PDF
One thing you need to understand is there is much to learn when it comes to Technical SEO. That is why I will be dropping some Technical SEO PDF links for you to go through and download. Here are some of the links.
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
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