In my previous article, I talked about some of the facts that you should consider when you are setting up a website. In this article, I want to look at some of the benefits of web analytics to businesses. Follow me as we are going to look at that together in this article.

What is web analytics…

According to Digital Analytics Association, Web Analytics, also known as web intelligence, web metrics or e-metrics is the measurement, collection, analysis and reporting of internet data for the purpose of understanding and optimizing web usage.

Here are some of the benefits of web analytics to businesses…

#1 Setting business objectives

One of the major benefits of web analytics is that it allows organizations to set business objectives. Most times, when you need to set business objectives for your online business, you need to consider what is presently happening to your business. Having web analytics will give you a clear picture of what is happening to your business. This will help you to decide on where you wished to be.

#2 Achieving business goals

Also, having good web analytics in place will allow you to decide on how you are going to achieve your corporate and online goals. Most times, when you analyse your business, you will be able to identify areas where you are lagging behind. This will allow you to determine the way forward for your business. Without web analytics, you may not know what you have achieved so far.

#3 Improving product quality

Also, having good web analytics in place will allow you to compare how your business has fared with how other competitors in your category have fared. This will allow you to copy some of the winning methods from your competitor and see how those Quick Wins can be implemented for your business.

#4 Providing better services

Also, having good website analytics in place will allow you to provide better services to your customers. You will be able to come up with some strategies on how you want to deal with your customers. Once those strategies are introduced, you will be able to monitor the implementation and determine and observe how customers are reacting to those strategies. This will help you to decide on whether to continue with those strategies or not.

#5 Increasing sales

Also, having good web analytics in place will allow you to increase your sales and your turnover. If you analyse your online sales for a particular period of time, you will be able to determine whether your campaign strategy is working or not. Having a good web analytics strategy in place will allow you to re-use a campaign strategy that works and jettison campaign methods that are not working.

#6 Driving traffic

Also, having a good web analytics tool on your website will allow you to drive traffic to your website. Most times, when you implement a method or you consider your posts and your pages, it is very easy to discover what your users are really interested in. This analysis can allow you to continue to offer your customers what they really want. It will allow you to retain existing visitors and drive new visitors to your website.

#7 Build Trust

In addition, good web analytics will allow you to realize where you really stand as far as your relationship with your customer is concerned. Once you are able to meet up their demands, you will be able to build trust with them. This will definitely increase repeat purchases and increase the conversion rate on your website.

#8 Retaining customer loyalty

By and large, good web analytics will also allow you to retain customer loyalty and increase the lifetime value of your customers. Customer loyalty as a practice will discourage your customers from looking somewhere when there are competing offers. It will boost customers’ confidence in your products and services. Above all, it is definitely going to increase your business turnover.

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PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

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