8 Ways of Applying 10x Rule as a Customer Centric Enterprise
Customer-centric enterprises always win by delivering exceptional value, loyalty, and trust. Applying the 10X Rule here means going beyond satisfying customers to delighting, surprising, and retaining them at 10X the standard. They. always raise exit barrier for their customers.
How they leverage on 10X as a Customer Centric Enterprise
#1 10X Mindset
Customer Centric Enterprise are so obsessed about serving customers. They are always looking for ways to delight their customer. As a customer Centric enterprise, you should not aim for the ordinary. You always have to make sure you over deliver to your customers.
As part of that effort, you need to treat customers as partners, not transactions. you have to always put yourself in customers shoes.
You also need to measure success by customer lifetime value (CLV), not just today’s sales. it is also about how many of your customers return for more. It does not have to do with the amount of sales generated.
#2 10X Customer Understanding
As part of your efforts towards satisfying your customers, you need to Invest in deep research: surveys, reviews, data analytics. You have to know the reasons why customers are patronizing your products and service and
You also need to map the customer journeys. You have to know the stage the customer is in the Buyers journey. This will help you to know the kind of products and services to introduce to the customer.
You should also leverage on Artificial Intelligence and CRM tools to anticipate needs before customers ask. The best way to win customers is to always be a step ahead of them.
#3 10X Communication & Engagement
Be present everywhere your customers are (social media, email, chat, in-store).
Respond in minutes, not days (chatbots, automated replies, live support).
Create personalized experiences → emails, offers, recommendations.
Build customer communities (forums, WhatsApp groups, loyalty programs).
#4 10X Products & Services
Innovate to make your product/service 10X better than competitors.
Provide multiple options & flexible solutions to meet diverse needs.
Add value extras: warranties, free resources, tutorials, VIP perks.
Continuously improve based on customer feedback loops.
#5 10X Customer Retention
Focus on long-term loyalty over one-time sales.
Launch loyalty/reward programs that give back massively.
Surprise customers with gifts, handwritten notes, or exclusive access.
Turn customers into brand advocates who refer others.
#6 10X Employee Empowerment
Train staff to be customer-first problem solvers, not just task-doers.
Give employees authority to make quick decisions that delight customers.
Reward teams based on customer satisfaction metrics, not only sales.
#7 10X Technology & Data Use
Use CRM platforms (HubSpot, Salesforce, Zoho) for relationship management.
Apply AI & automation for predictive personalization.
Track customer satisfaction (CSAT), Net Promoter Score (NPS), and churn rate.
Use insights to forecast needs and trends.
#8 10X Feedback & Improvement
Make it easy for customers to give feedback.
Implement a closed-loop system: collect → analyze → act → follow up.
Publicly show customers how their feedback shaped improvements.
Conclusion
To leverage 10X as a customer-centric enterprise:
Go beyond service → deliver life-changing experiences.
Use data, personalization, and fast response systems to stay ahead.
Build loyalty programs, strong communities, and empowered teams.
Measure success not just by profit, but by customer love and advocacy.
A 10X customer-centric enterprise doesn’t chase customers — it creates raving fans who chase the brand.
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PS: I know you might agree with some of the points raised in this article or disagree with some of the issues raised.
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