Characteristics Of Customer Centric Enterprise: How To Spot A Customer Focused Enterprise.

As an organisation moves from a product-centric enterprise to a customer-centric one, there are some basic things that will begin to change about the organisation, we want to look at this under four main headings, which are:

1. Pricing capabilities
2. Product quality capabilities

iii.       Marketing and sales capabilities

1. Customer service capabilities

Pricing Capabilities

Customer-centric enterprise tries as much as possible to come up with a price system that guarantees customer satisfaction.

They always come up with products and services of higher value at reasonable prices.

They ensure that they are excellent in whatever they are producing for their customers.

One unique feature of CCEs is that they do not compete with price with the non-customer-centric enterprise.

Product Quality Capabilities

In terms of what they produce, CCES’ have higher quality product ranking. They believe that producing quality goods and services at customer-friendly prices will make their customers stick to them forever.

They also make sure that all departments in the organization are quality 1)0th in goods and services to their customers.

Marketing and Sales Capabilities

Customer-Centric Enterprise tries as much as possible to build strong awareness by providing quality service so as to attract more prospects to their Life Cycle.

They can also create opportunities for cross-selling and up-selling. This is a way by which both marketing and sales departments are actively involved in sales. Customers can also help in increasing sales and introducing products to others.

The organisations also develop sales forces with superior technical skills in order to boost sales.

Customer Service Capabilities

Customer-Centric Enterprise has superior pre-sales services capabilities. They are able to educate their prospects on the benefit of using their products. CCES’. They also have well responsive after-sales services which are able to assist customers with any challenges they might be faced with while they use the product.

CCES are also able to rapidly handle customer orders in a way that it boosts customers’ confidence in the organization.
 
SUMMARY

In this article, we have been able to discover:

• In terms of price, CGES do not compete with Product-centric enterprise. They give customers a “wow” experience with a relatively low price.
• CCES have higher quality ranking than product-centric enterprise.
• Marketing, Sales and Customer services departments walk together in relating with customers. It also goes with the ability of the customers to introduce the organization’s product and buy more of the products and services.
• Customer-centric enterprises have pieces of machinery in place to educate their prospects on the immeasurable benefits of using their products and services.

Brainstorming Session

1. Discuss the differences between CCEs and PCEs using the following parameters:
   ·      Pricing capabilities.
   ·      Product quality capabilities.
   ·      Marketing and sales capabilities.
   ·      Customer service capabilities.

Do you enjoy this article, add Our Posts to your Reading List.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on individual and corporate levels, I will be very glad to do that I have trained several individuals and groups. They are doing well in their various fields of endeavour. Some of those that I have trained include staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

Hi, I now use RavenBank to send, receive and save money. I also pay my bills with ease, you should try it out too

Related posts:

Managing Customer Life Cycle: Stop Loosing Customers To Competitors Unknown Facts About Operational CRM Customer Value Proposition: Knowing What You Will Gain From Customer Engagement (+Examples) Customer Lifetime Value For CRM: How To Know The Worth Of Your Customers How To Excite Informal Customers Correctly (+Examples) 5 Reasons Why You Keep On Loosing Customers: And How To Stop It Components of Customer Loyalty: What You Never Knew About Your Returning Customers Creating Customer Loyalty: How To Handle Your Loyal Customers. Customer Interaction In CRM: The Proper Way OF Engaging Customers The Customer In CRM: What You Should Know About Them The Dimensions Of Customer Relationships: Understanding The Perspectives CRM is a Joke: Debunking the Myth of Customer Relationship Management