Articles by Adeniyi Salau

  At its heart, off-page optimization in SEO is about building backlinks to your website and this practice is also known as link building. We do this because the higher quality backlinks you have from relevant websites, the more reputable your website is seen in your industry by search engines. […]

  In this article, I will try as much as possible all that you need to know about search engines. So, whether you are a content writer or just an ordinary user, I will keep you abreast of all the information that you need to know. Just relax and make […]

  Campaign KPIs should reflect your business goals and how they can be achieved online. Use a metric value to determine what success looks like, this is your KPI (key performance indicator). Benchmark your campaign against predefined KPIs to measure the success of your search campaign including conversion traffic, awareness […]

  Video and Display are awareness generating digital channels that combine the science and precision of online audience targeting with the emotional engagement of audio/video and creative visual formats. First, we must understand that video and display are awareness of generating digital channels.     They combine both the science […]

  In this article, I want to talk more about what you need to know about the bidding process for Video Ads. With your targeting in place, we can now plan our bidding strategy. There are three bidding approaches available on the GDN: Default bids: If you don’t set specific […]

  In this article, I will be talking about the advertising buying mechanism for Google Ads. There are three display buying mechanisms to remember when planning activity, including fixed cost and auction buying mechanisms.     Premium Fixed Price: Cost per thousand impressions (CPM) A premium CPM campaign, such as […]

  In this article, I will cover the process of setting up a YouTube channel, uploading a video to your channel, managing your video details, and measuring the success of your video with YouTube analytics. There are two types of YouTube channel depending on whether you are an individual content […]

  In this article, I want to talk about how to create a Youtube Video Campaign. To begin advertising on YouTube, link your YouTube channel to Google Ads. This will allow you to serve your videos as ads to customers watching videos on YouTube and the Google Display Network. Follow […]

    In this article, I will be talking about how to do Advanced Targeting for Video Ads. Observation is an optional feature recommended for advanced advertisers.   Use observations to get reports on certain criteria without restricting the reach of your ad group. This means that observations won’t change […]

  Remarketing For Video Ads: How To Persist In Audience Conversion         Remarketing lets you show ads to people who have previously visited your website, watched your YouTube content, or used your mobile app. It allows you to re-engage with them as they visit sites on the […]

  Google Display Network: How To Reach Larger Audience Through Google   The Google Display Network (GDN) is the display and video advertising channel that allows advertisers to serve display and video ads to their target audience using the Google Ads interface.  The Google display network reaches over 90% of […]

 Creating High Performing Emails: How To Do It Better (+Examples)   In this article, I will take a look at how to create high performing emails. I will also be looking at:    The next principle we will discuss is personalization and the impact it has on running an effective […]

Organising Effective Digital Strategy: How To Go About It (+Examples)   ‘By failing to prepare, you are preparing to fail’ – Benjamin Franklin. The planning phase is responsible for setting the foundations of your strategy. It involves understanding your current presence online, your resources and who will be responsible.   […]

Customer Engagement In Digital Strategy     Customer engagement is often overlooked as a ‘hygiene factor’, when in fact it represents your brands’ perceived voice and tone. You have the potential to turn both into a part of your brand DNA on your site and on social media. Review these […]

  Digital Strategy ROI: How To Boost Earnings Through Digital Strategy   In this article, I will be talking about all that you need to know about the ROI for Digital Strategy. Follow me as we will be looking at that together in this article.    Return on investment (ROI) […]

  Objective Phase Of Digital Strategy: How To Set Digital Marketing Objectives       The Objective phase is the heart of the process. During this phase, you clearly outline your Key Performance Indicators (KPIs) and design a strategy to achieve them. The objective phase is focused clearly on beginning […]

  Handling Digital Strategy Reviews: How It Should Be Done (+Examples)     Digital Marketing Reviews are an important part of the strategic process. Before you begin building the strategy, it’s important that review timelines are set in stone with the teams. It is sometimes important to put reviews in […]

 Alexandra Tachalova: His Practical Tips For Newbie Bloggers   Learning from people who work in the field on a daily basis and know the theory, as well as the practice, is always worth it. That’s why we decided to contact more than 30 SEO experts and ask them about their […]

 Mobile Friendliness And Responsiveness : The Differences (+Examples)             Mobile-Friendly versus Responsive: mobile-friendly is a different version of a website that is shown to mobile users. Responsive means the website design is formatted to its ideal fit for the screen it’s on. Responsive is ideal and […]