crm strategy

Key Components of an Effective CRM Strategy (Full Guide)

November 22, 2025 Adeniyi Salau 0

Key Components of an Effective CRM Strategy (Full Guide)   Customer Relationship Management (CRM) has moved far beyond being “just a software tool.” Today, it is a core business strategy that defines how organizations attract customers, engage them, support them, retain them, and ultimately turn them into loyal advocates.I have […]

CRM Systems

The History and Evolution of CRM Systems

November 21, 2025 Adeniyi Salau 0

History and Evolution of CRM Systems Customer Relationship Management (CRM) systems have become essential tools for businesses seeking to manage customer interactions, improve relationships, and drive growth. But CRM technology didn’t appear overnight, it has a rich history of evolution shaped by changes in technology, business needs, and customer expectations. […]

A believer

How Small Businesses Are Using CRM to Grow 20% Faster

September 26, 2025 Adeniyi Salau 0

  Beyond Spreadsheets: How Small Businesses Are Using CRM to Grow 20% Faster    For small businesses (SMBs), growth isn’t just about hard work; it’s about working smarter. In the modern marketplace, this means using technology to compete with larger enterprises. The key tool driving accelerated growth is the Customer […]

customer

5 Killer Ways to Segment Your Customer List

September 24, 2025 Adeniyi Salau 0

  5 Killer Ways to Segment Your Customer List   In today’s crowded market, a one-size-fits-all marketing approach is a recipe for being ignored.   Your customers aren’t a single, monolithic group—they are individuals with unique needs, interests, and behaviours. The key to cutting through the noise and connecting with […]

customer loyalty

7 Risks of Brand Loyalty That Businesses Overlook

September 8, 2025 Adeniyi Salau 0

7 Risks of Brand Loyalty That Businesses Overlook   Customer loyalty can be defined as the tendency of customers to remain with an organisation despite changes in price and other unpleasant circumstances. At times, customer loyalty can be a burden to the organisation and the entire niche if it is […]

customer loyalty

8 Reasons Why Customer Loyalty is a Wrong Target

September 8, 2025 Adeniyi Salau 0

8 Reasons Why Customer Loyalty is the Wrong Target   Before we begin, you need to understand that focusing solely on customer loyalty can be problematic because it may lead to overlooking broader business objectives, encouraging superficial relationships, and potentially constraining growth. In this article, I want to talk about […]

customer satisfaction

10 Major Customer Satisfaction Challenges for Business

September 8, 2025 Adeniyi Salau 0

10 Major Customer Satisfaction Challenges for Business   Before I begin this discussion at all, I would like to talk about what customer satisfaction is. Customer satisfaction occurs when what you offer to your customer matches their pre-purchase expectations. In this article, I want to talk about some of the […]

customer satisfaction

6 Reasons Why Satisfied Customers Move to Competitors

September 8, 2025 Adeniyi Salau 0

6 Reasons Why Satisfied Customers Move to Competitors   In my last two articles, I have been engrossed in a controversy. I have been attacking satisfied and loyal customers. I have been saying that satisfied customers might not be satisfied after all all and loyal customers might not be truly […]

How To Handle Customer Interaction Professionally

September 8, 2025 Adeniyi Salau 0

How To Handle Customer Interaction Professionally   This article will talk about how to handle customer interaction professionally is key to building trust and loyalty. Here are some simple tips to do it well:   #1 Listen Carefully Pay attention to what the customer is saying. Show interest and avoid […]

8 Ways of Applying 10x Rule as a Customer Centric Enterprise

August 31, 2025 Adeniyi Salau 0

8 Ways of Applying 10x Rule as a Customer Centric Enterprise   Customer-centric enterprises always  win by delivering exceptional value, loyalty, and trust. Applying the 10X Rule here means going beyond satisfying customers to delighting, surprising, and retaining them at 10X the standard. They. always raise exit barrier for their […]

small businesses growth

Ways of Applying 10x Rule to Small Businesses Growth

August 31, 2025 Adeniyi Salau 0

Ways of Applying the 10x Rule to Small Businesses Growth   As a Small Business owner, applying 10X principles as a small business owner means thinking bigger, acting faster, and scaling smarter than your competition. Instead of operating for survival, you build for massive growth, resilience, and long-term dominance. In […]

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Way Of Applying 10x Rule To SEO Success Strategy

August 31, 2025 Adeniyi Salau 0

Perfect ✅ — Let’s apply the 10X Rule (Grant Cardone’s principle of taking massive action and setting massive goals) to SEO success. 🚀 Leveraging 10X for SEO Success Stop competing for average rankings → aim for top 3 positions for every keyword. Don’t settle for 1 blog post per week […]

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How To Apply 10x Strategy To YouTube Channel Growth

August 31, 2025 Adeniyi Salau 0

you want to know how to apply 10X thinking (from Grant Cardone’s 10X Rule) to achieve YouTube content success. Here’s a clear framework for leveraging the 10X principle on YouTube: 🚀 Leveraging 10X for YouTube Content Success Don’t aim for average growth → aim for 10X growth in subscribers, views, […]

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12 Common Mistakes that Can kill ecommerce websites

August 31, 2025 Adeniyi Salau 0

Here are some common mistakes businesses make in e-commerce:1. Poor Website Design and NavigationCluttered layout or too many pop-ups.Complicated navigation that frustrates customers.Not optimizing for mobile devices.2. Slow Website SpeedHigh loading time leads to cart abandonment.Unoptimized images and heavy scripts increase page load time.3. Lack of Clear Product DescriptionsInsufficient details […]

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The 10x Content Strategy. leveraging on 10x for Content Growth

August 31, 2025 Adeniyi Salau 0

A 10X content strategy is about creating content that is 10 times better than the top-performing content on the same topic. The goal is to dominate search rankings, boost engagement, and establish authority. Here’s a complete breakdown: ✅ Core Principles of 10X Content ✅ 10X Content Strategy Framework Analyze top […]

Ways Of Picking the Right CRM for Your Sales Team

August 28, 2025 Adeniyi Salau 0

Picking the Right CRM for Your Sales Team   This article provides a guide to selecting the optimal Customer Relationship Management (CRM) system for your sales team. It outlines key considerations, features to look for, and a step-by-step approach to ensure you choose a CRM that aligns with your business […]

why customer satisfaction is the wrong target

Why Customer Satisfaction is the Wrong Target

August 21, 2025 Adeniyi Salau 0

Why Customer Satisfaction is the Wrong Target   On a side note , honesty I wish to meet Grant Cardone. I have not finished reading 10x Sales Strategies written by him but his guy has really changed my mentality forever.   Let me say that I got he idea of […]

Generate Leads

10 Ways Of Generating Leads On Social Media

August 16, 2025 Adeniyi Salau 0

First and foremost, I need to establish this fact. Your business cannot survive without consistent sales. You will soon run out of business. You also need to understand that there are massive sales potentials on Social media. I want to show you the secrets of generating leads on social media. […]