SEO Action Plan For Content Writing: An Analysis (+Examples)
Open Google Search Console (if you have access to it), check the crawl errors report to see if you can see any site or URL errors. If there are URL…
On-Page Optimization For SEO: How To Optimise Website For SEO (+Examples)
In the old days, many approached on-page optimization as simply keyword stuffing; that is, you mention the keywords you would like to rank for as many times within…
Google Search Console For SEO: Why It Should Be Used
Anyone with a website! From generalist to specialist, from newbie to advanced, Search Console can help you. Here are some of the reasons why a Content Creator should use…
3 Types Of Search Engine Optimization: Secrets To Ranking Higher (+Examples)
In this article, I want to highlight the three types of search engine optimization. Follow me as we are going to look at that together in this article. The…
Off-Page Optimization In SEO: The Facts You Should Know (+Examples)
At its heart, off-page optimization in SEO is about building backlinks to your website and this practice is also known as link building. We do this because the higher…
Search Engines: What You Should Know (+Examples)
In this article, I will try as much as possible all that you need to know about search engines. So, whether you are a content writer or just an…
Google Ads Metrics: How To Maximise It For Proper Ranking
Campaign KPIs should reflect your business goals and how they can be achieved online. Use a metric value to determine what success looks like, this is your KPI (key…
Video And Display Advertising: Ways Of Increasing Youtube Conversion
Video and Display are awareness generating digital channels that combine the science and precision of online audience targeting with the emotional engagement of audio/video and creative visual formats. First,…
Bidding Process For Video Ads: How To Get The Right Bargain
In this article, I want to talk more about what you need to know about the bidding process for Video Ads. With your targeting in place, we can now…
Advertising Buying Mechanism For Google Ads: A Tutorial (+Examples)
In this article, I will be talking about the advertising buying mechanism for Google Ads. There are three display buying mechanisms to remember when planning activity, including fixed cost…
Setting Up YouTube Channel: A Step By Step Guide
In this article, I will cover the process of setting up a YouTube channel, uploading a video to your channel, managing your video details, and measuring the success of…
Creating A YouTube Video Campaign: A Guide (+Examples)
In this article, I want to talk about how to create a Youtube Video Campaign. To begin advertising on YouTube, link your YouTube channel to Google Ads. This will…
Advanced Targeting For Video Ads: How To Use Target To Boost Ranking
In this article, I will be talking about how to do Advanced Targeting for Video Ads. Observation is an optional feature recommended for advanced advertisers. Use observations…
Remarketing For Video Ads: How To Persist In Audience Conversion
Remarketing For Video Ads: How To Persist In Audience Conversion Remarketing lets you show ads to people who have previously visited your website, watched your…
Google Display Network: How To Reach Larger Audience Through Google
Google Display Network: How To Reach Larger Audience Through Google The Google Display Network (GDN) is the display and video advertising channel that allows advertisers to serve display…
Creating High Performing Emails : How To Do It Better (+Examples)
Creating High Performing Emails: How To Do It Better (+Examples) In this article, I will take a look at how to create high performing emails. I will also be…
Organising Effective Digital Strategy: How To Go About It (+Examples)
Organising Effective Digital Strategy: How To Go About It (+Examples) ‘By failing to prepare, you are preparing to fail’ – Benjamin Franklin. The planning phase is responsible for setting…
Customer Engagement In Digital Strategy: Way Of Winning Always With Customers
Customer Engagement In Digital Strategy Customer engagement is often overlooked as a ‘hygiene factor’, when in fact it represents your brands’ perceived voice and tone. You have the…
Digital Strategy ROI: How To Boost Earning Through Digital Strategy
Digital Strategy ROI: How To Boost Earnings Through Digital Strategy In this article, I will be talking about all that you need to know about the ROI for…
Objective Phase Of Digital Strategy: How To Set Digital Marketing Objectives
Objective Phase Of Digital Strategy: How To Set Digital Marketing Objectives The Objective phase is the heart of the process. During this phase, you clearly outline…