When an organisation wishes to build a loyal customer base, it must be intentional, consistent and different.
They must be ready to add value to their customers. They must be able to serve their customers in such a way that serving customers in a unique way becomes an engine for growth in the organisation.
An organisation that wishes to build a loyal customer base must be able to identify its profitable customers.
They must be able to do things differently. Not only that, they must be able to offer services in such a way that they leave a lasting impression in the mind of their customers.
If customer loyalty is based on customer behaviour, it will more be effective in making customers more loyal and satisfying their needs.
It will also turn loyal customers into advocates who advertise your products and services without your paying a dime.
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