The reality is that your business is going to experience ups and downs over the years. It’s unlikely you’ll always be in a powerful position without any obstacles or roadblocks to overcome. If you’ve ever wanted to build & scale up your online business, this piece is for you. Here are the principles of online…
When you look at Blogosphere today, you will observe that it is oversaturated. Almost every minute, new blogs are being launched. In this article, i will be talking about some of the Adult Affiliate Marketing Program For Bloggers. As a Blogger, there are some people that feel that the only way to make…
User Experience and User Interface are important to website optimization to provide a better website that gives users the information they need when they need it. Influence of web design on UX: how bad design can create a bad user experience, even if the website is useful and the company is well regarded….
The principles of UX and UI In Web Design Some of The principles of UX and UI are: #1 Accessibility Ensuring that the website is easy to use for any user, including vision or mobility impaired users. This should follow w3 guidelines (referenced below) but also follow design best practices to make…
Here are some of the benefits of UX and UI in Blogging: #1 More traffic to your website The easier a site is to use and navigate, the more it’s likely to be shown to users in search engine results and the more its content will be shared on social media by customers/users….
In this article, I want to talk more about what you need to know about the bidding process in Video Ads. With your targeting in place, we can now plan our bidding strategy. There are three bidding approaches available on the GDN: Default bids: If you don’t set specific bids…
There are a number of metrics available to see if your Display campaign is successful or not. These include: Impressions: An impression is counted each time your ad is shown on a Google partner website or on YouTube Clicks: A click is counted every time someone clicks on your ad Click-through…
To add Topic targeting to your campaigns, begin in the same way you started adding targeting to your Ad groups. 1. First, choose the Topics tab below Audiences and Demographics. 2. Click the pencil icon to add targeting. 3. From the drop-down menu, select “Add topics”. 4. Choose as many topics and sub-topics…
The steps are much the same for Video Discovery ads, until the point you choose your ad format. For Video Discovery ads: You must choose a thumbnail for your ad – think about how this will serve as the ‘teaser’ for your ad on the networks that you select. You will write…
Here are some of the facts that you need to know about Advanced Targeting in Online Campaign. Observation is an optional feature recommended for advanced advertisers. Use observations to get reports on certain criteria without restricting the reach of your ad group. This means that observations won’t change who can see your…
In this article, I want to look at how to do Audience Targeting in Video Ads. I will be looking at targeting and bidding options and how we can use them to run the most efficient campaigns possible. In particular, we will look at: 1. On-Point Targeting 2. Right Person with Audience Targeting…
In the old days, many approached on-page optimization as simply keyword stuffing; that is, you mention the keywords you would like to rank for as many times within the content as possible. This made for a bad user and reading experience. These days on-page optimization includes smart keyword targeting, where keywords are mentioned…
This article talks about all that you need to know about how to use the Search Console. Who Should now Use the Search Console ? Anyone with a website! From generalist to specialist, from newbie to advanced, Search Console can help you. A business owner who delegates. Even if you don’t think you know how…
Here is how you can approach writing ads in terms of driving clicks from searchers: Relevant: Consider the need state of the searcher and how this can be addressed by your product. What do they want to hear about your product to make your product seem more appealing than the competition based on their need…
At its heart, off-page optimization is about building backlinks to your website and this practice is also known as link building. We do this because the higher quality backlinks you have from relevant websites, the more reputable your website is seen in your industry by search engines. This is often the…
In this article, I will try as much as possible all that you need to know about search engines. So, whether you are a content writer or just an ordinary user, I will keep you abreast of all the information that you need to know. Just relax and make sure that you read this article…
Open Google Search Console (if you have access to it), and check the crawl errors report to see if you can see any site or URL errors. If there are URL errors, review what type of errors there are and whether they are for important web pages. One of the most common types…
This article talks about some amazing blogging success tips from SEO Expert, Search Brothers #1 Attend SEO conferences SEO is complex. Reducing it to just one piece of advice is challenging. If it were just this one SEO tip for beginners I will say attend as many industry conferences as possible and learn from the…
This article highlights some amazing Blogging Success Tips from Brent Csutoras, a Digital Marketing Consultant at BrentCsutoras.com #1 Learn some basic coding In 2019 and beyond, every SEO has to start gaining some level of familiarity with coding. Even Google has recently started recommending more companies focus on technical SEO and that means HTTPS, APIs,…
This article highlights some amazing blogging success tips from Freelance marketing writer, EliseDopson.co.uk #1 Focus on quality content My best advice would be to start creating awesome content. There are hundreds of ranking factors in Google’s algorithm and most SEO beginners head towards backlinks as their first step. But, that’s a problem because people…