How Blogs Can Complement Websites: A Practical Guide.
As you will find out later on, blogging brings many benefits to a business. One of the main reasons for blogging as a business is to provide more information to your potential customers.
The company website provides information to all of the visitors, but this content is more static and general.
Therefore, a blog is a perfect way to complement your website with more information and content that is more dynamic, which means it is regularly updated.
The content that can complement your website include: • How-to articles • Guides • Product details and specification • Product introduction • Product comparison • Demonstration of product features
• Information about the events you are organizing/participating in • Company news and updates
Besides more information about products and product usage, the main distinction a blog can bring to your website is personalization.
While website content is more across-the-board, blogging can bring that level of personalization necessary to create a bond with your visitors.
Using the status of an individual as a blog author can help you create content which is more individualized and targeted at specific visitors within your target group.
The bottom line is that blogging is a part of your business and it has a specific role in online marketing.
As you will discover later on in this ebook, it is essential that blogging becomes a part of the overall planning, to be incorporated and coordinated with other segments of your business, to ensure the highest performance.
