Before CRM can be implemented in any organisation, there are some basic things that must be put in place so...
Electronic CRM can simply be defined as the introduction of technologies and the internet in order to ensure that customers...
Shocking Facts About CRM Solution Map #1 Marketing In the marketing department’s plans to shift to CRM, they needed...
Introduction In defining CRM strategy in chapter one, we said that any organisation that desires to be customer-centred...
In my previous article, I looked at all that you need to know about customer strategy in CRM. In...
There are similar metrics available for Video campaigns, with some dedicated metrics for this format: Impressions: Recorded when...
You can report on Display campaign performance by utilizing pre-defined Display reports for Audience and Topic: 1. Navigate to...
You can analyze performance within the Google Ads interface with custom combinations of columns, targeting and ads tabs. Add columns...
In my previous article, I looked at some of the drivers of customer relationship management. In this article, I want...
In my previous article, I talked about all that you need to know about customer relationship management. In this article,...
In my previous article, I looked at some of the differences between ITIL V3 and ITIL 4. In this...
There are strategic considerations for when to use paid search, including: Filling gaps where organic is weak: fill hard-to-optimize search...
I know that CRM or CRM Initiatives is a buzzword. Almost every organisation wants people to know them as being...
Many CRM definitions focus on the importance of knowing your customer and acting on that knowledge. Putting this principle...
In the old days, many approached on-page optimization as simply keyword stuffing; that is, you mention the keywords you...
In my previous article, I talked about Samson and some of the mistakes that the bank made that made them...
In my past articles, I have always been using the story of Samson and the bank. I have explained...
It has much to do with talking to your customers and customers talking to you and among one another...
At the end of this article , readers should be able to understand: Who a customer is,...
When we talk about dimensions of customer service, it is a concept that helps us to understand that customers rate...