Introduction In the previous chapter, we talk about the brand promise which has much to do with what consumers should expect from your organization. Before you can study your customers, you must have clear insight into the calibre of customers that you want in your organization. Having a clear insight of this will help your…
OBJECTIVES OF THIS ARTICLE In this article, we want to look at: · The meaning of customer satisfaction. · Relationship and differences between customer satisfaction and customer loyalty. · Relationship between customer satisfaction and brand value. · How to measure customer satisfaction · Importance of…
Definition A customer is loyal if he continues to buy a particular product, or service after the first purchase. It can also be seen as the desire of an organisation person to resist offers from competitors and stick to a particular product(s) or service(s). Importance of Customer Loyalt Customer loyalty helps businesses to…
Introduction When we talk about customer care in either product-centric or customer centric organization, we are talking about a specialized centre that is saddled with the responsibility of resolving customer issues. Many organisations are now realizing the need to put customer issues on the front burner with dedicated staff to handle customer issues….
What is E-CRM? E-CRM can simply be defined as the introduction of technologies and the internet in order to ensure that customers enjoy the maximum experience from the organization irrespective of the channel that they have chosen to interact with the organization. it helps a customer-centric enterprise to formulate rules that will cover business…
#1 Marketing In the marketing department’s plans to shift to CRM, they needed applications that can identify prospective customers. They must be able to identify prospective customers. They must be able to identify the calibre of customers that they want and how they can meet their needs. Also, there is the need for segmentation…
Customer Relationship Management And Technology: An Overview Introduction In looking at CRM, we have three broad areas that 0kM can be divided into. These are Operational 0kM, Analytical CRM and Collaborative CRM. We are going to discuss this briefly now but our subsequent discussions will fall into any of these three headings. The three…
Definition The word “drivers” are not strange, even to a layman. They are the ones saddled with the responsibility of taking you to your desired destination (s). Don’t be surprised, CRM as a concept too has its own drivers! They are some components that must be present before you can achieve a desired customer-centric…
When we talk about CRM, we are talking about how you relate with your customers. We want to look at where your business is focused on. However, before doing that, I would like to look at the subject matter of CRM from the angle of authorities in the field. Brent Frei, the president of…
This section is all about tools that help you with creating links and tracking their performance. Having in mind that you will be promoting affiliate links it is essential to track the performance of content that features affiliate links. You will learn more about content that performs well, about channels that are promoting the…
Content is the core of affiliate marketing as it enables a foundation for affiliate link promotion. Optimization of content and maximizing its performance are some of the top tasks you will need to focus on. The following tools can help: #1 Portent’s Content Idea Generator If you are all out of ideas, here…
Affiliate Marketing Tools: The Major Tools To Use Affiliates, or publishers, will be using a variety of online marketing techniques when promoting the affiliate links, which means some tools will come pretty handy during the process. Affiliate software is essential for merchants, allowing them to organize and monitor the affiliate program. On the…
What is link building? There are various definitions online, but the best one I have found comes from Wikipedia, which explains link building as the process of attracting links to a website from other websites. In simpler terms, link building is how you make sure that people can find your site when they look…
Having an effective content marketing strategy can help you spread your brand far and wide, helping to generate more leads, drive more sales, and increase your overall business visibility. However, creating an effective content marketing strategy can be challenging without any prior experience. Here are some tips to help you create an effective…
Did you know that YouTube has over 1 billion users each month? That’s almost 1 out of every 2 people on the internet, and it’s just one of many social media platforms that you can tap into when creating your video marketing campaign to promote your business or service, particularly if you have a product or…
In my previous article, I have talked about some of the facts that you need to know about Digital Marketing generally. In this article, I want to talk about some of the facts that you need to know about Online Advertising. Before I will do that, I would like to talk about some of the…
Email marketing can make your business look huge even if it’s tiny, but only if you do it correctly. It’s easy to use the process to bring in new customers and increase the sales from the people who are already buying from you, but it requires effort to be effective. Read on to…
In my previous article, I have talked about some of the facts that you need to know about how to handle web hosting for e-commerce websites. In this article, I want to look at some of the methods of data collection for web analytics. Follow me as we are going to look at that together in…
Since its launch, Facebook has been the most talked-about social media platform. For a simple reason: it provides various mediums to its users to express themselves. Even businesses leverage the variation of content as embed these posts on their Shopify websites by using Facebook Feed Shopify apps. These apps sync Facebook with…
A website with solid SEO genetics, a Search Engine-friendly infrastructure, fresh and original content, and a good hyperlink-building strategy will rank well in Search Engines. Any successful SEO campaign must start with these SEO fundamentals. A website must be Search Engine Friendly and have a brilliant balance of a beautiful and engaging design, as well as user-friendly…