Search Engines: What You Should Know (+Examples)
In this article, I will try as much as possible all that you need to know about search engines. So, whether you are a content writer or just an…
Google Ads Metrics: How To Maximise It For Proper Ranking
Campaign KPIs should reflect your business goals and how they can be achieved online. Use a metric value to determine what success looks like, this is your KPI (key…
Video And Display Advertising: Ways Of Increasing Youtube Conversion
Video and Display are awareness generating digital channels that combine the science and precision of online audience targeting with the emotional engagement of audio/video and creative visual formats. First,…
Bidding Process For Video Ads: How To Get The Right Bargain
In this article, I want to talk more about what you need to know about the bidding process for Video Ads. With your targeting in place, we can now…
Advertising Buying Mechanism For Google Ads: A Tutorial (+Examples)
In this article, I will be talking about the advertising buying mechanism for Google Ads. There are three display buying mechanisms to remember when planning activity, including fixed cost…
Setting Up YouTube Channel: A Step By Step Guide
In this article, I will cover the process of setting up a YouTube channel, uploading a video to your channel, managing your video details, and measuring the success of…
Creating A YouTube Video Campaign: A Guide (+Examples)
In this article, I want to talk about how to create a Youtube Video Campaign. To begin advertising on YouTube, link your YouTube channel to Google Ads. This will…
Advanced Targeting For Video Ads: How To Use Target To Boost Ranking
In this article, I will be talking about how to do Advanced Targeting for Video Ads. Observation is an optional feature recommended for advanced advertisers. Use observations…
Remarketing For Video Ads: How To Persist In Audience Conversion
Remarketing For Video Ads: How To Persist In Audience Conversion Remarketing lets you show ads to people who have previously visited your website, watched your…
Google Display Network: How To Reach Larger Audience Through Google
Google Display Network: How To Reach Larger Audience Through Google The Google Display Network (GDN) is the display and video advertising channel that allows advertisers to serve display…
Creating High Performing Emails : How To Do It Better (+Examples)
Creating High Performing Emails: How To Do It Better (+Examples) In this article, I will take a look at how to create high performing emails. I will also be…
Organising Effective Digital Strategy: How To Go About It (+Examples)
Organising Effective Digital Strategy: How To Go About It (+Examples) ‘By failing to prepare, you are preparing to fail’ – Benjamin Franklin. The planning phase is responsible for setting…
Customer Engagement In Digital Strategy: Way Of Winning Always With Customers
Customer Engagement In Digital Strategy Customer engagement is often overlooked as a ‘hygiene factor’, when in fact it represents your brands’ perceived voice and tone. You have the…
Digital Strategy ROI: How To Boost Earning Through Digital Strategy
Digital Strategy ROI: How To Boost Earnings Through Digital Strategy In this article, I will be talking about all that you need to know about the ROI for…
Objective Phase Of Digital Strategy: How To Set Digital Marketing Objectives
Objective Phase Of Digital Strategy: How To Set Digital Marketing Objectives The Objective phase is the heart of the process. During this phase, you clearly outline…
Handling Digital Strategy Reviews: How It Should Be Done (+Examples)
Handling Digital Strategy Reviews: How It Should Be Done (+Examples) Digital Marketing Reviews are an important part of the strategic process. Before you begin building the strategy,…
Alexandra Tachalova: His Practical Tips For Newbie Bloggers
Alexandra Tachalova: His Practical Tips For Newbie Bloggers Learning from people who work in the field on a daily basis and know the theory, as well as the practice,…
Managing Difficult People. RCCG Sunday School Teachers.
Managing Difficult People. RCCG Sunday School Teachers. Memory Verse: “Its an honour for a man to cease from strife; but every fool will be meddling”– Prov. 20:3.…
Mobile Friendliness And Responsiveness : The Differences (+Examples)
Mobile Friendliness And Responsiveness : The Differences (+Examples) Mobile-Friendly versus Responsive: mobile-friendly is a different version of a website that is shown to mobile users.…
A/B Testing In SEO: How To Test Website Elements Effectively (+Examples)
A/B Testing In SEO: How To Test Website Elements Effectively (+Examples) In my previous article, I looked at some of the facts that you need to know about web…