The reality is that your business is going to experience ups and downs over the years. It’s unlikely you’ll always be in a powerful position without any obstacles or roadblocks to overcome.
If you’ve ever wanted to build & scale up your online business, this piece is for you.
Here are the principles of online marketing from my experience over the years:
#1 Out-Teach Your Competition:
When people learn from you, they promote you.
Everybody likes helpful people, so share your best ideas regularly and adopt a service mentality.
The more you help others, the more they’ll help you in return.
2. Ride Trends:
The Internet is a global conversation. Nearly every social media promotes trending ideas. Aligning yourself with the talk of the day will serve as turbo boost for your creations.
An example is business owners in Nigeria using the ‘japa’ & ’emilokan’ slang..
3. Build a distribution advantage:
Distribution advantages take time to build.
But because they require such consistent dedication, they are hard to compete with.
One example: Promoting your service based offer on Groups where your target audience hang out.
#4 Trust isn’t for sale:
You can buy reach, but you can’t buy trust.
Paid advertisements will give you eyeballs, but repeated high-quality interactions are the only way to generate trust.
Once you lose somebody’s trust, you can’t buy it back. You have to earn it.
#5 Repetition sells:
Marketers know that repetition is nearly indistinguishable from truth, and the more people are exposed to an idea, the more likely they are to buy into it.
Only once an idea seems obvious and repetitive to you will people finally start to get it.
#6 Master one channel:
Instead of trying to be active on every platform, pick one platform and master it.
Since the Internet is driven by power laws, it’s better to be prominent on one valuable platform than average on a bunch of them.
Find what works, then go all-in.
#7 A/B testing.
The best marketing strategies aren’t things you’ll find randomly on the internet. If they were that simple, everybody would do them.
Embrace your creative side.
Look for up-and-coming strategies that haven’t hit the mainstream and try them out for yourself.
#8 Hire a Chief Evangelist:
On social media, people want to follow people — not companies.
You can start by hiring macro or top influencers in your space who are aligned with your values, and pay them to create high-quality content.
In the Internet age, when everybody has Google search and social media, differentiation is free marketing. The more specific your goal, the more opportunities you’ll create.
Narrow your focus to expand your horizons.
#10 Take people behind the scenes:
People flock to stories they resonate with, which is why documentaries, how-to videos, BTS, have become some of the world’s best marketing assets.
Apply these principles consistently over the next 3 – 6 months, you will witness massive growth in your business.
Action Point PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on individual and corporate level, I will be very glad to do that I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained includes staffs of Dangote Refinery, FCMB, Zenith Bank, New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
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Adeniyi Salau is a highly dedicated and committed Blogger of repute. He likes sharing his IT knowledge with others. My desire is to impact as many lives as possible with my IT skills. You can download my mobile APP. Download the ICTLOAD APP on Google Playstore. Thanks.
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