First and foremost, I need to establish this fact. Your business cannot survive without consistent sales. You will soon run out of business. You also need to understand that there are massive sales potentials on Social media. I want to show you the secrets of generating leads on social media.
In this article I want to talk about how you can turn your followers to active ATMs.
#1 Update Your Profile
You need to understand that your Social Media account is your Online Office . It has to look professional.
It’s just like you are trying to attract rich people as customers but you not got an office in a poor neighborhood. It will never work. There are some things that you need do in order to get online customers.
First and foremost, you need to upload your personal pictures that you have design yourself. You should never use stock photos that you get from social media.
Also, you need to make sure that you have links to your website. Make sure that the link resolve to the right website. You also need to include the right Call To Action in order to attract the right leads to your website.
Moreso, you have to highlight the contact details and services that you are ready to offer and it must be directed towards your target audience.
#2 Good content
As part of the means on engaging your customers and generating leads for your business , you need to cultivate the habit of sharing educative contents that solves problems. If you are solving problems , then you will attract qualified leads.
You have to also learn to use carousels, infographics and animations on your social media platforms. You need to know that some of them.migt be free but it works the investment.
You must also learn to share User Generated Content , Case studies and Testimonials as well as Behind the Scene contents that will add values to your target audience.
#3 Use Lead Magnets
One thing is sure when it comes to engagement on social media, nothing goes for nothing . Customers and followers will expect you to give something valuable before they can sign up.
You have to use Lead Magnet such as webinar, templates , free training and other useful content in other to entice users to sign up.
You need to collect leads by linking signing up to lead generation strategies. This will assist in building your email list.
#4 Run Ads
There is one amazing fact about social media generally . If you are not running ads , there is a limit to the number of people you can reach..
You will need to understand your target audience and run ads on the right platform where your target audience are located.
You can promote your page to generate awareness . You can also generate leads by running lead generation and sales campaign among others.
You also need to test different ads creatives and run multiple ads in order to fully understand what is working best for you.
#5 Engage Your Target Audience
As an organisation, you stand up get a lot of you are the type that always provide feedbacks for your customers.
You need to ensure that the line of.communcation is always open between you and your customers.
You have to quickly respond to their comments and concerns. You also need to come up with quizzes and teasers that will force your followers to talk . The more active your Page is, the more you can generate meaningful Leads.
#6 Go Live
As part of the means of generating Leads, you have to cultivate the habit of Going live on Social Media Platforms in order to develop deeper relationships with your Target Audience.
Going live will enable you to address concerns that your customers and prospects have. You can also use that as a means of demonstrating the usage of your product among others.
#7 Use Micro Influencers
You can also reach out to micro influencers in your niche in order to promote your content. If you have a Social Media page that has a large and those large followers look like your target audience , you can do Giveaway to their audience in order to create more awareness about your brand.
#8 Use Social Proofs
Most times, you have to go the extra mile to convince your followers that your product works . You may have to share testimonials , reviews and user generated contents to convince your target audience.
Most times too, you may have to let your users know some important milestones that you have achieved as well. May be you just reached 5,000 sign up or your page now has 10 million subscribers ,you have to let your audience know.
you need to know that it is not only Search Engines that leverage on keywords. Social Media Platforms also rely on keywords in order to serve the right content to customers . That is why you have to utilize keywords in your content descriptions.
#10 Drive Traffic to the Landing Page
There is a need to promote your links by every means possible. You have to insert your links in Bios, Reels , Stories and every other contents you are generating on social media.
You need to also leverage on Strong CTA if you really want your followers to take desired actions. You can use CTA such as Learn More and Buy Now depending on the type of product you are trying to promote.
Conclusion
Like I said earlier, our have to leverage all avenue to generate links on social media. You need to know that three indices will help you when it comes to generating leads and making sales:
Consistency + Value + Engagement
Combine the three together in your lead generation strategies and you will always smile to the bank.
Action Point
PS: If you need any Private Online Training on any of the ICT Courses that I offered Here and you are in Nigeria, Please send me a DM on my Whatsapp +2348103180831. Please note that the Training will be 100percent online. It will be delivered via Zoom or Google Meet.
PS: I know you might agree with some of the points raised in this article or disagree with some of the issues raised.
Please share your thoughts on the topic discussed. We would appreciate it if you could drop your comment. Thanks in anticipation.
