Reporting Display Campaign Performance: How To Deliver Workable Result For Campaigns You can report on Display campaign performance by utilizing pre-defined Display reports for […]
Correct Ways Of Analysing Performance Within Google Ads Interface You can analyze performance within the Google Ads interface with custom combinations of columns, targeting […]
6 Components Of Customer Relationship Management: What Make CRM The Favourite In my previous article, I looked at some of the drivers of […]
In my previous article, I talked about all that you need to know about customer relationship management. In this article, I want to […]
Benefits Of Upgrading To ITIL 4: The Paradigm Shift In Service Management In my previous article, I looked at some of the differences […]
There are strategic considerations for when to use paid search, including: Filling gaps where organic is weak: fill hard-to-optimize search gaps in organic listings with […]
3 Major Achievements From CRM Initiatives: Why Should Consider Starting Now. I know that CRM or CRM Initiatives is a buzzword. Almost every organisation […]
Discussing Customers As The Centre The Of Universe Many CRM definitions focus on the importance of knowing your customer and acting on that […]
In the old days, many approached on-page optimization as simply keyword stuffing; that is, you mention the keywords you would like to rank for […]
In my previous article, I talked about Samson and some of the mistakes that the bank made that made them lose Samson as a […]
In my past articles, I have always been using the story of Samson and the bank. I have explained how he was treated harshly […]
What is Customer Interaction In CRM? It has much to do with talking to your customers and customers talking to you and among […]
At the end of this article , readers should be able to understand: Who a customer is, What it means to treat […]
When we talk about dimensions of customer service, it is a concept that helps us to understand that customers rate the level of services been […]
When we talk of touchpoints, we are talking about different ways through which customers can have access to an organization. In many forward-looking […]
A Customer-Centric Enterprise (CCE) is an organisation that has resolved to do business from the customers’ perspective. In this kind of organisation, profit is […]
At the end of this article, readers should be able to: · Know what customer-centric enterprises are.; · The characteristics of CCEs.; · […]
As an organisation moves from a product-centric enterprise to a customer-centric one, there are some basic things that will begin to change about the organisation, […]
The Concept This is the simplest way of explaining the way by which an organisation whether product or customer-centred interacts with its customers and […]
Definition Customer Lifetime Value (CLV) can be seen as the expected financial benefit from customer retention investment to build customer loyalty, Simply, it is […]
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