April 6, 2025
RELIGION. DIGITAL MARKETING. PROJECT MANAGEMENT. ITIL 4 AND MORE
When we talk of touch points, we are taking about different ways through which customers can have access to an organization. In many forward looking organizations today gone are those days that customers cannot have
When we talk about dimensions of customer service, it is a concept that helps us to understand that customers rate the level of services provided by any organisation in two dimensions. We are going to
Understanding The Customer In CRM OBJECTIVES OF THIS ARTICLE At the end of this lesson, readers should be able to understand: · who a customer is, · what is means to treat
It has much to do with talking to your customers and customers talking to you and among one another about your products and services. Many at times organisations have put mechanisms and technologies in
According to Longman Dictionary of Contemporary English, the internet is a computer system that allows millions of computer users around the world to exchange information. When talking about the internet, it is a process that
We will also talk about what you need to know about your profitable customers. When we talk about CCS, we are talking of ways by which an organization tries to do business from
Customer Centricity has much to do with the desire of an organization to put customers first in whatever thing they are doing. The organisation in evolving a customer-centric enterprise will try to anticipate what customers
Introduction In the previous chapter, we talk about the brand promise which has much to do with what consumers should expect from your organization. Before you can study your customers, you must have clear insight
OBJECTIVES OF THIS ARTICLE In this article, we want to look at: · The meaning of customer satisfaction. · Relationship and differences between customer satisfaction and customer loyalty.
Definition A customer is loyal if he continues to buy a particular product, or service after the first purchase. It can also be seen as the desire of an organisation person to resist offers
Introduction When we talk about customer care in either product-centric or customer centric organization, we are talking about a specialized centre that is saddled with the responsibility of resolving customer issues. Many organisations
What is E-CRM? E-CRM can simply be defined as the introduction of technologies and the internet in order to ensure that customers enjoy the maximum experience from the organization irrespective of the channel that
Definition The word “drivers” are not strange, even to a layman. They are the ones saddled with the responsibility of taking you to your desired destination (s). Don’t be surprised, CRM as a concept
When we talk about CRM, we are talking about how you relate with your customers. We want to look at where your business is focused on. However, before doing that, I would like to look
Definition When we talk of marketing communication, from the word we can see that it has much to do with sending and receiving messages that go on between prospects and the organization in the process
Introduction In organizations, the marketing departments carry out a campaign in order to attract new customers to their lifecycle. These campaigns take different forms based on the type of organization in question. In
Definition When we talk of marketing communication, from the word we can see that it has much to do with sending and receiving messages that go on between prospects and the organization in the
At the end of this article, readers should be able to understand what: Customer Relationship Management (CRM) is, Understand the drivers of CRM Identify the elements of a good CRM strategy, Know
OBJECTIVE OF THIS ARTICLE At the end of this article, we are going to discover the following: Definition of Sales Forecasting What sales funnel Management is Qualities of a good sales Pipeline Management
OBJECTIVES OF THIS ARTICLE At the end of this article, readers should be able Define Marketing Automation. Know the features of good marketing automation. Marketing automation consists of the acts of designing,