CRM

  CRM is the science of evolving a customer-centered organisation. It is aimed at making sure that customers’ needs are … Read more

Analysing Customer Lifetime Value In CRM     Customer Lifetime Value (CLV) is the expected net profit a customer will … Read more

A Customer-Centric Enterprise (CCE) is an organisation that has resolved to do business from customers’ perspective. In this kind of … Read more

When we talk of touch points, we are taking about different ways through which customers can have access to an … Read more

When we talk about dimensions of customer service, it is a concept that helps us to understand that customers rate … Read more

Understanding The Customer In CRM     OBJECTIVES OF THIS ARTICLE    At the end of this lesson, readers should … Read more

  It has much to do with talking to your customers and customers talking to you and among one another … Read more

According to Longman Dictionary of Contemporary English, the internet is a computer system that allows millions of computer users around … Read more

  We will also talk about what you need to know about your profitable customers.   When we talk about … Read more

Customer Centricity has much to do with the desire of an organization to put customers first in whatever thing they … Read more

Introduction In the previous chapter, we talk about the brand promise which has much to do with what consumers should … Read more

      OBJECTIVES OF THIS ARTICLE                 In this article, we want to look at:   ·    The … Read more

  Definition A customer is loyal if he continues to buy a particular product, or service after the first purchase. … Read more

    Introduction When we talk about customer care in either product-centric or customer centric organization, we are talking about … Read more

  What is E-CRM? E-CRM can simply be defined as the introduction of technologies and the internet in order to … Read more