A content management system is a system that is used to manage the content of a website. This is defined as the process of moving the web content to all phases onto the production site. To effectively use a content management system, we need to make use of Content Management Applications.
Content Management Application
Content Management Applications allows the content manager or author, who may not know HTML to manage the creation, modification and removal of the content from a website without the expertise of a webmaster.
Content Delivery Application
Content Delivery Application uses Content Management Application information and compiles that information for updating the website.
Also, you need to know that Content Management System can also provide tools for one to one marketing. They will allow the content developers to use tools that are available in the application to reach out to prospective customers with products and services that are likely to be interested in.
#1 Small commitment
I don’t know if you have ever created a website? I need to ask how long it takes you to develop that website or post. If you check a singular post on the website and you try to look at the programming version of that post, then you will appreciate what WordPress has done for you. I have seen a time that I have spent less than 45minutes creating a post. If I have had to write those posts in HTML, I would have spent several days creating those posts. It is content management that makes it easier.
#2 Contribution
Also, Content Management System also provides simple desktop tools that allow more people to contribute to your content. With just clicking a few buttons, it is now relatively easy for more authors to contribute to your website. It is also very easy for your users to share your content. There is also a provision of tools that allow enthusiastic readers to share your content as well.
#3 Well defined approval process
Also, content management systems and applications always have a well-defined approval process for content. It is not all contents that are posted automatically. You can define and dictate what happens to each of the contents that you have posted on your website.
#4 Large contributors
There are times that you may have many authors contributing to a blog or website. Without a Content Management System, it will be difficult to manage those content effectively. A good content management system will allow you to manage content from multiple authors such that the editing of content from a particular author will not affect other blog authors.
#5 Blog look
Also, a content management system and application will allow you to change the look and feel of a website at once without having to go from one page to another page. This will allow to collectively add new features to the design of a website through the use of plugins and other elements without going to the source code of the website.
#6 Consistent feel
As your blog or website grows, there are some elements on the websites that you will have to adjust in order to continue to meet the need of your growing audience. Having a good Content Management System at your disposal will allow you to have a look and feel on the website that is consistent with the brand image of the entire enterprise. This will allow you to maintain your brand reputation without breaking the bank.
#7 User experience
Due to the formidable marketing tools that come with the content management system, you will be able to gauge your user experience and determine how users will react to any of the changes that you are trying to make on your website. It will allow you to change one element at a time and determine how that change(s) will affect your users. This will help you to determine whether such changes should be made permanent or not.
#8 Reusability
Also, CMS will also contribute to content reusability. It will really assist the website owner to use old content for present-day marketing efforts. Let’s say that scenario has changed after you last used that content, CMS will allow you to re-use and edit that content in order to direct them towards new marketing goals.
Action Point
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
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CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
If there is one thing that has revolutionised how business is being done worldwide, it is the coming of the internet.
With the coming of the internet into the business landscape, it is now possible for organisations to do business beyond their immediate environment.
Many businesses today are also able to attract and convert more customers than they have coming to their brick and wall offices. In this article, I want to look at some of the impacts of the internet on businesses. Follow me as we are going to look at that together in this article.
Now the impacts…
#1 Market Penetration
One of the beauties of the internet on business is that it has increased market penetration across the globe.
With the coming of the internet, organisations are no longer restricted to a particular geographical location.
With the presence of the internet, organisations can reach out to their potential customers and convert them to loyal customers without them having to come down to their office.
#2 Market Development
Another benefit of the internet on businesses is that it can aid in the market development efforts of the organisation.
With the internet in place, organisations can be able to analyse customer behaviour and aggregate what their customers really want.
Another benefit of the internet for businesses is that it has brought about product diversification.
Before the coming of the internet, the only option that was available to businesses was to allow customers and prospects to come down to their offices.
With the coming of the internet, organisations now realised that there is a cheaper and more cost-effective way of doing business.
Many of them have been able to take their businesses online. This has changed the business landscape astronomically.
#4 Product Development
Online businesses are also able to develop new products and services based on customers’ feedback.
Just like I said earlier, It is very possible for them to gather the opinion of the users who might have one thing or the other to say about the products or services that they have used.
This will allow them to create a platform where customers can make suggestions on how those products or services can be better.
This will definitely increase customer loyalty and satisfaction level for the organisation.
Unknown Facts About Internet Marketing
Buying and selling is as old as mankind. When this process first started before the advent of the internet. The seller will always have to look for the buyer and it was so hectic.
That was the time of trade by barter before the introduction of money. Then if you have yam and you need rice you will have to look for some that have rice and he is looking for yam.
With the coming of the internet, things changed drastically, it is now possible to even sell products and services beyond your immediate environment,
In this article, I want to look at the functions of internet marketing. Follow me as we are going to look at that together in this article.
Action Point
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
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In my previous article, I talked about some of the facts that you need to know about how to create a good website. In this article, I will be talking about some of the facts that you need to know about elements of website accessibility. Follow me as we will look at some of these elements in this article.
In one of my articles, I said that there is no point in you having good content and it is difficult for your audience to have access to that website. That is why when it comes to content for your website, you need to ensure that users are able to have access to your website without having to sign up on your website.
You need to make sure that there is easy accessibility to your content without any hindrance. It may be that one of those people that are reading your content will become your brand advocate. So, in this article, let’s look at some of the reasons why you should make your website content available to your target audience.
What is website accessibility… Website accessibility refers to the process of making websites easy to access by the targeted visitors of all abilities and disabilities by means of good design and navigation.
This means that the target audience is able to:
#1 Perceive content The very first thing is that when you are presenting your content to your target audience, it is very important that you and your target audience should be on the same page as far as the objective of your website is concerned.
They should have a glimpse of what you want to achieve by presenting those contents. That is why you need to state clearly what you want your audience to do after they have read the contents. They should not second guess what you expect them to do after they have read your content.
#2 Understand content The very next that is very important when it comes to website accessibility for a website is that your audience must understand your content. You need to ensure that your website contents are presented in a clear way. It should be very easy for your target audience to understand your content. You should make sure that you adopt the use of simple English and short paragraphs. This will ensure that you are able to sustain your audience longer than enough.
#3 Navigate through the site Also, when it comes to website accessibility for your website, it should be easy for your audience to navigate through your website. You need to create Tabs and categories on your website. When you use this appropriately, it will be very easy for your users to be able to find what they are looking for.
For instance, when you look at this blog, we have all our articles grouped into different categories which makes it easy for users to find what they are looking for. We also have a Search box that can be used to search for specific articles.
#4 Interacts with the website Have you imagined entering a website and there are employees standing around and they are not able to attend to you or answer your questions? I am sure you may not buy any product from that particular store. You need to make sure that you are able to interact with your users.
A good website should be able to pre-empt what the user is going to do next. When you have such an intuitive website, it will help you to sustain users’ interest in your website.
#5 Contributes to the website A good website with good accessibility will allow users to contribute to the development of content on your website. Please note that allowing customers to contribute through comments, feedback and Guest Posts will send the signal that you really care about your audience and what they have to say. This can also make your website become brand advertisers who have decided to share your content with other users.
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
Search engine optimization (SEO) can be tricky, but it doesn’t have to be. One of the most popular misconceptions about SEO is that it involves shady practices and underhanded manipulation of search engine algorithms to gain favourable rankings and more traffic to your website.
While there are certainly black hat tactics you can use to increase your rankings, there are also white hat methods that will help you grow your brand while staying within the bounds of search engine optimization rules and guidelines set by Google, Bing, and other search engines that determine how you rank in their search results pages.
What is White Hat SEO?
As we mentioned, search engine optimization is a process. The goal of White Hat Search Engine Optimization is to improve your rankings while creating content that can be read and used by people.
There are several ways that you can improve your site’s ranking in natural search engine results pages (SERPs) – or rather, there are many different methods that all fall under one category. These methods are called White Hat SEO tactics or sometimes referred to as ethical SEO methods.
What is Black Hat SEO and White Hat SEO?
White hat SEO and black hat SEO are terms that are used frequently in online marketing. The term white hat refers to a search engine optimization (SEO) technique that uses methods that search engines deem as acceptable, while black hat refers to techniques that use methods deemed unacceptable by search engines.
In other words, if you use white hat techniques, your site will likely be ranked highly by search engines; if you use black hat techniques, your site will likely be penalized or even banned from a search engine’s index.
What Are The Types of SEO White Hat?
The three most common forms of white hat SEO are; Link building, content creation, and engagement.
Link building is a type of link earning that involves earning links from relevant, quality sources.
Content creation involves creating high-quality content that answers searcher questions and adds value to their lives.
Finally, engagement is becoming an active participant in your community by engaging with comments and responding to customer queries.
White Hat SEO backlinks
The most common way of improving your page’s rankings is by getting high-quality links from other sites. It’s important to remember that you shouldn’t create backlinks in an unethical manner, such as by purchasing them or creating link farms. You should focus on adding value with quality content and strategic backlinks.
Remember that search engines will penalize websites for trying to manipulate their search results, so it’s important to remain within their guidelines when building your web presence. This doesn’t mean that all black hat tactics are off-limits; just be sure to know what you can get away with before employing these methods.
For example, if you want to build a huge amount of backlinks quickly, there are services out there that will allow you to do so. Just make sure they aren’t spammy or low-quality first!
The Most Important Rule About White Hat
Google’s Algorithm is always changing, so it is impossible to be 100% White Hat. If you’re aiming for 100% pure White Hat, then your website will never rank in Google.
The main goal of most website owners today is not only to get a high search engine ranking but also to stay there over time. You can use techniques that may be considered by some as Black hat tactics and still have a high ranking.
However, if you do not know how long your site will remain on top using these methods, it’s best to stick with what works; White Hat SEO.
While many people believe that Google frowns upon any form of link building, I disagree. What they don’t like are links from websites or pages that are not relevant to your niche or business. They want their users to find quality information when they perform a search query.
That is why they created Google My Business (GMB). This program allows local businesses to claim their listing and add photos, videos, hours of operation, driving directions, and more. When you create an account, Google will assign a Page Rank to your GMB page.
Pages with a higher Page Rank have better ranking potential. For example, my GMB page has a PR of 8/10. It was easy to set up, took less than 10 minutes and now I’m getting free traffic from Google every day. In addition to claiming your GMB page, it’s important to make sure all of your other social media accounts are linked to each other.
Black Hat SEO Techniques
Black hat search engine optimization usually involves attempting to trick Google into giving your website higher search rankings than it deserves. This is done by taking advantage of loopholes in Google’s algorithm and hoping that you won’t get caught for using them.
The most common way of doing so is via keyword stuffing, also known as keyword spamming or overstuffing.
Advantages and Disadvantages of Black Hat SEO
While black hat techniques will help you boost your site rankings quickly, they won’t last forever. Sooner or later, Google’s algorithms will catch up with you and your site will get penalized.
White hat SEO, on the other hand, is much more sustainable. You can improve your ranking by adding great content over time and making sure that it’s relevant to search terms that people are searching for online.
In addition, white hat SEO doesn’t rely on tricking users into clicking on links—instead, it focuses on providing real value to users so that they click of their own accord.
Conclusion
As always, when you’re doing any kind of internet marketing, it’s best to abide by Google’s guidelines. This will not only keep your business safe but also prevents your competitors from doing anything too shady that will hurt your rankings in SERPs.
Remember that no one method is better than another when it comes to search engine optimization; sometimes, using a combination of methods can be best and will give you more power over your rankings than using just one or two.
When looking for keywords, try to find those that are both high-volume and low-competition, as these are often some of the easiest ways to improve your ranking quickly. Good luck!
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
In my previous article, I discussed some of the facts that have to do with the development of digital marketing generally. In this article, I want to talk about some of the impacts of Supply Chain Management on Digital Marketing and e-commerce. Follow me as we are going to look at that together in this article.
Supply Chain Management has to do with the designing, planning, executing, controlling, and monitoring of supply chain activities. It has to do with the activities that are being carried out in order in order to ensure that information, products, and services get to the final consumer.
It is observed that organizations rely on the supply chain in order to compete in the global economy and networked environment. As we all know that the world is a global village and businesses are looking for ways to carry out transactions beyond their immediate environment.
Therefore they will rely on another organization in order to ensure that the products and services purchased get to the recipient. This will continue to increase sales and boost the turnover of the organization in the long run.
When we are looking at the flow of Supply Chain Management in an organization, it can be divided into three main categories, which are: • Product flow • Information flow • Finances flow
E-commerce impacts….
With the advent of the internet, there have been considerable changes in the way we look at the supply chain in organizations. The reason is that it is no longer necessary for the buyers and sellers to meet face-to-face before transactions can actually take place. Let me now look at eight major ways that e-commerce has affected supply chain management practices.
#1 Cost-effective
With the advent of e-commerce, there has been a considerable reduction in the price of products and services. It has become difficult for organizations to inflate the price of products and services. This has also reduced some associated costs that would have been added had it been both the buyer and seller meeting face to face.
#2 Flexibility
Supply Chain Management has also introduced flexibility in managing the supply chain system. It has also given organizations the ability to choose the Distributions or logistics companies that they would like to transact business. It also allows organizations to come up with innovations that would assist them in saving costs as well.
#3 Customer orientation
Another amazing thing about supply chain management is the fact that it has changed customers’ orientation totally.
Before the average customer have the mindset that you cannot purchase a good product online without visiting the stores but after an encounter with good e-commerce sites, many customers have realized that it is possible for both online and in-store customers to have the same experience.
#4 Shipment tracking
Before, when you use the continual method of shipping products and services, you might not really known when your shipment arrives or how long it will take to get what you have ordered. That has become history.
Now, when you purchased a product or service online, it is very easy for you to follow up and know the expected time that you are likely to receive your shipment. This has boosted the confidence that the buyer has in the seller.
#5 Shipment notice in advance
Also, with the introduction of supply chain management in e-commerce, the customer can now get a notification when the product is about to be shipped to the buyer. This will also increase sales and up-selling. It will also boost the confidence that the buyer has in the seller as well.
LinkedIn is a social media platform for professionals that allows users to connect with colleagues, potential employers, and industry leaders.
Founded in 2003, LinkedIn has grown to become the world’s largest professional network with over 750 million members worldwide. The site offers a variety of features such as job postings, company pages, and groups for professionals to connect and share information.
From job seekers to business owners, LinkedIn has become an essential tool for professionals looking to enhance their careers and network with others in their industry.
The platform is unique in that it focuses solely on professional networking, making it an ideal place to connect with others in a more formal setting.
Users can create a profile highlighting their work experience, skills, and education, making it easy for others to find and connect with them.
Overall, LinkedIn has become an integral part of the professional landscape and is an excellent resource for anyone looking to enhance their career or connect with others in their industry.
With its vast network of users and variety of features, it offers a unique platform for professionals to connect, share information, and build their careers.
What is Linked Data? The Definition of Linked Data
Linked data is a way of publishing and connecting data on the web, making it more accessible and useful. It is based on the principles of the Semantic Web, which aims to make online information more structured and meaningful.
Linked data uses a set of design principles to create links between different data sources, allowing them to be easily integrated and shared.
At its core, linked data is about creating a web of interconnected data, where each piece of information is linked to others in a meaningful way.
This allows computers to understand the relationships between different data sources, and to use this knowledge to provide more accurate and relevant results to users.
The Importance of Linked Data
Linked data is becoming increasingly important in today’s digital landscape. As the amount of data available online continues to grow, it is becoming more and more difficult to find and use relevant information.
Linkedin data provides a way to solve this problem by creating a web of interconnected data sources, making it easier to discover and use relevant information.
Linked data is also important for businesses and organizations, as it allows them to share and integrate data more easily. This can lead to more efficient processes, better decision-making, and improved customer experiences.
The Benefits of Linked Data
There are many benefits to using linked data, including:
Improved data integration and sharingBetter data quality and accuracyIncreased efficiency and productivityEnhanced searchability and discoverabilityImproved decision-making and customer experiences.
By using linked data, businesses and organizations can unlock the full potential of their data, and use it to drive innovation, growth, and success.
How Does Linked Data Work?
Linked Data is a set of design principles for sharing machine-readable, interlinked data on the web. It allows data to be shared and reused across applications, enterprises, and communities. Linked Data is based on four simple principles:
Use URIs to name things.Use HTTP URIs so that people can look up those names.
When someone looks up a URI, provide useful information, using the standards (RDF, SPARQL).Include links to other URIs so that they can discover more things.The Technologies Behind Linked Data.
Linked Data is based on several web technologies, including Uniform Resource Identifiers (URIs), Resource Description Framework (RDF), and the SPARQL Protocol and RDF Query Language (SPARQL).
URIs are used to identify resources on the web. They provide a unique identifier for each resource. RDF is a standard for describing resources on the web.
It provides a way to describe the properties and relationships of resources using a simple graph model. SPARQL is a query language for RDF data. It allows developers to query and manipulate RDF data using a simple syntax.
The Role of URIs and RDF in Linked Data
Linked Data uses URIs to identify resources on the web. URIs are used to identify everything from web pages to people, organizations, and concepts. Each URI is unique and provides a way to refer to a specific resource on the web.
RDF is used to describe resources on the web. It provides a simple graph model for describing the properties and relationships of resources.
RDF is based on the idea of triples, which consist of a subject, a predicate, and an object. The subject is the resource being described, the predicate is the property being described, and the object is the value of the property.
In conclusion, Linked Data is a powerful tool for sharing and reusing data on the web. It is based on simple design principles and uses web technologies like URIs, RDF, and SPARQL.
By following these principles, developers can create a web of interlinked data that is more useful and valuable than the sum of its parts.
Action Point
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
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CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
In my previous articles, I have talked about some of the ways that you can generate leads through Influencer marketing. In this article, I want to talk about how you can effectively convert dead leads in digital marketing. Follow me as we are going to look at that in this article.
When we talk about dead leads, they are leads that are not responding to all your sales tactics. Such leads might have initially shown interest in your products and services but they soon changed their minds and refused to respond to your cold calls. Such individuals are always referred to as dead leads.
#1 Quality content
One of the ways of grabbing the attention of your audience is through quality content. When you keep on churning out content that educates users on how to get the best out of your products and services. You will notice that both existing active leads and dead leads will start showing interest in your products and services.
So, when you have good contents that are adequately positioned, you will notice that even both customers that you have an existing relationship with and those that have not had a personal relationship with you will start showing interest in your products and services.
#2 Telemarketing
Also, one of the means of engaging your audience is through telemarketing. There are times when prospects are not properly enlightened on what your product can do and why the prospect should buy from you.
Because of that, they may not really show interest in your products and services. You need to call up the prospect and understand the reasons why they are not showing interest in your products and services. You can also give them a special offer in order to convert them. This will definitely assist you in increasing your customer base in the long run.
#3 Email
There is a need for you to adequately follow up on your prospects by sending them regular emails to your prospects. You need to keep details of your conversation with your prospects and share the information with other customer-facing departments.
Also, when you have waited for a while and you are not receiving any response from your prospects, you need to send a follow-up email. You have to ensure that you are telling your prospects about the benefits of your products and services. You must also provide them with statistics and pictures that will sustain their interest in your products and services.
Action Point
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
Fiskateers is a social community of passionate crafters who take self-expression and creating very seriously. The Fiskateers community was created by Fiskars, a well-known brand that produces crafting tools and materials. The Fiskateers community is a place where crafters can connect, share ideas, and participate in offline groups called “crops.”
To join the Fiskateers community, one must be invited by one of the four head Fiskateers. The community values the opinions of its members and provides them with a platform to share their ideas and thoughts.
Though most of the crafting is done offline, the Fiskateers community is active online, where members can connect with each other and share their creations. The Fiskateers community has become a veritable sales force for Fiskars, with members promoting the brand and its products to their friends and family.
The Fiskateers community has been successful in creating a space where crafters can connect and share their passion for creating. The community has grown over the years, with members from all over the world. The Fiskateers community has also become a platform for Fiskars to promote its brand and products.
The community has been successful in creating a loyal customer base for Fiskars, with members promoting the brand and its products to others. Overall, the Fiskateers community is a great example of how a social community can become a powerful force in promoting a brand and its products.
History of Fiskateers Founding of Fiskars
Fiskars is a leading global supplier of consumer products for home, garden, and outdoors. The company has a rich history that dates back to 1649, when a Dutch merchant named Peter Thorwöste established an ironworks in the Finnish village of Fiskars. Over the next few centuries, the company expanded its operations and became known for its high-quality scissors, knives, and other cutting tools.
Creation of Fiskateers
In 2005, Fiskars Brands, Inc. was facing a challenge. The company’s market research showed that its products, including its famous scissors, were losing ground to cheaper, commoditized products available in chain stores like Wal-Mart. To counter this trend, Fiskars decided to launch a social media campaign to engage with its customers and build a community of brand advocates.
The result was Fiskateers, a social community for crafters and scrapbookers who use Fiskars products. The program was launched in early 2006 with the help of South Carolina identity development agency Brains on Fire and specifically Geno Church. The Fiskateers program was a word-of-mouth campaign designed to use social media to promote Fiskars products and build a community of loyal customers.
Fiskateers quickly became a thriving online community, with more than 7,000 brand advocates by 2013. The program was built around the idea of “spreading the Fiskateer spirit,” which encouraged members to share their love of crafting and Fiskars products with others. Fiskateers were given special training and access to exclusive content, and they were encouraged to host events and workshops in their local communities.
Overall, Fiskateers was a successful marketing campaign that helped Fiskars to connect with its customers and build a community of brand advocates. The program was a testament to the power of social media and the importance of engaging with customers in a meaningful way.
Action Point
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
As a Digital Marketer or website owner, you have a lot to do when it comes to determining whether you are going to succeed or not. In order for you to succeed, you need to keep an eye on your data.
You have to continue to analyze your data and compare the past with the present in order to predict what is likely to happen in the future. That is where web intelligence comes in.
In this article, I want to talk about some of the facts that you need to know about web intelligence in Digital Marketing. Follow me as we are going to look at that together in this article.
Web intelligence can be seen as a combination of analytics and web intelligence. It has to do with the process of analyzing data from different channels that you have.
These are otherwise known as your touchpoints. After you might have done your analysis, you will now need to use that to draw conclusions about your websites.
This will allow you to determine what are the factors that are driving traffics to your website. What products are your target audience interested in as well as other factors and indices that can allow you to raise exit barriers for your customers?
So when you are comparing web analytics in order to make decisions on how you can move your website forwards, it is known as web intelligence.
Also, web analytics as a concept defines how visitors interact with your website. It allows you may not have otherwise observed your website. Once you have proper analytics set up for your website.
It will gather all the data that you need about the website and help you to analyze the traffic and draw up conclusions about what is actually happening on your website.
This will allow you to make reasonable decisions based on what you have discovered.
Business intelligence can be seen as the process of using data related to customer purchasing patterns, demographics, and the latest trends to make effective business strategic decisions.
Also, for organizations expanding their businesses in the global marketplace, it is essential to analyse how customers view the company’s website and learn about their products and services and further take buying decisions in order to gain access and survival in the marketplace.
You should know that if there is a disconnect between you and your customers, the conversion rate will be very low, but when you carefully understand your prospects and customers, you can raise the exit barrier for them.
Action Point
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
The Google Display Network (GDN) is the display and video advertising channel that allows advertisers to serve display and video ads to their target audience using the Google Ads interface.
The Google display network reaches over 90% of all people on the internet globally across over 2 million websites. It is the display and video advertising channel that allows advertisers to serve display and video ads to their target audience using the Google Ads interface.
The GDN allows advertisers to connect with customers and potential customers with text, images, rich media and video ads (including YouTube). It can help you reach people while they are browsing websites, reading the news, their favorite blogs, looking for shopping or travel inspiration, or watching a YouTube video.
When you advertise, you can choose to show your ads in particular contexts (like “outdoor lifestyles” or “cnn.com”), to particular audiences (like “young moms” or “people shopping for a new sedan”) and/or in particular locations.
Also, on the GDN you can remarket to people who have been on your website before and may or may not have converted and show them a tailored ad to increase conversions and/or brand awareness, serving ads to users as they browse the web.
You have two options when you advertise on the GDN:
Search Network with Display opt-in: Helps you reach people as they use Google search and visit sites across the web. In it’s most basic form, this means allowing your text ads to display elsewhere outside of the search results page using your keywords as your contextual targeting across the web.
Display Network only: Your ads are matched to websites or mobile apps that include content that’s related to your business or to your customers’ interests – a pure display campaign.
Something to be very careful of Each campaign choice also gives you the option for a smart display creation where the system chooses the right bidding, targeting and ad creation for you.
This is not recommended as they are difficult to optimize because the system does this for you and very rarely gets you refined results.
When you begin building your campaigns, you can choose one of three predefined campaign goals – and for ease of use, you will find that they are aligned to the buyer’s journey. These include building awareness, influencing consideration and driving action.
The “Awareness” goal gives marketers the opportunity to reach prospects at every stage of the buyer’s journey.
The “Influence Consideration” option is designed to help you find the right audience across millions of websites.
“Driving Action” lets you be strategic and puts your message in front of potential customers at the right place and at the right time.
The GDN lets you advertise in a variety of formats and sizes with text ads, static and animated image ads, rich media and video ads.
Text ads: A word only ad format, the same as on the Search network but may display differently on the GDN, adapting to fit websites and screen sizes.
Image ads: They can be static or animated in .gif or HTML5 format and are a great way of delivering your message or uplifting brand awareness in a visual way with very simple animation.
Rich Media ads: Rich media ads are essentially image ads that have interactive elements, animations or other aspects that can change depending on who is looking at the ad and how they interact with the ad. Examples of rich media ads include an ad with a moving carousel of products, an ad with animated layers that move into place, or dynamic ads that adapt to display the product a user was last looking at.
Video ads: You can create a video ad that targets YouTube or any website that has YouTube ads running on it.
Responsive ads: Responsive ads automatically adjust their size, appearance, and format to fit available ad spaces. They can transform into text or image ads. It is a speedy way to create an image, and you can ensure that you have an available ad format for every website on the GDN, as it adapts to the ad format allowed on different websites. Responsive ads can also be shown as native ads which generally have good impressions and CTR rates.
Before creating your ad, you’ll need to prepare an image file that is sized and formatted appropriately. There are a great variety of sizes of inventory on the Google Display Network.
Advertisers are able to upload both animated and non-animated image ads on the Google Display Network as well as HTML5 ads in as many sizes as they like.
A static, non-animated image ad on the Google Display Network can be created as a .gif, .jpg, .png, .swf or .zip format. The size of these images is measured in pixels (px) and the file can be no larger than 150kb.
Animated image ads can be created in .gif format and the maximum length it can be is 30 seconds. If it’s shorter, you can loop the animation, but the animation must stop after 30 seconds and the ads must be slower than 5 frames per second.
If you choose to create HTML5 ads, you will need to upload a .zip file containing HTML and optionally CSS, JS, GIF, PNG, JPG, JPEG, SVG. Again, it will have to be less than 150kb.
If resources allow, it would be recommended to use the HTML5 file format to create animated image ads as HTML5 allows you to make your ads more engaging and renders better than an animated GIF ad.
It’s recommended to include a wide variety of sizes as different websites will take different formats, therefore increasing your potential reach. Square and rectangle:
200 × 200 Small square
240 × 400 Vertical rectangle
250 × 250 Square
250 × 360 Triple widescreen
300 × 250 Inline rectangle/ Mid-Page Unit (MPU)
336 × 280 Large rectangle
580 × 400 Netboard
Skyscraper:
120 × 600 Skyscraper
160 × 600 Wide skyscraper
300 × 600 Half-page ad
300 × 1050 Portrait
Leaderboard:
468 × 60 Banner
728 × 90 Leaderboard
930 × 180 Top banner
970 × 90 Large leaderboard
970 × 250 Billboard
980 × 120 Panorama
Mobile:
300 × 50 Mobile banner
320 × 50 Mobile banner
320 × 100 Large mobile banner
On YouTube, you also have a number of ad formats to choose from:
Trueview In-Stream: Your video ad plays before, during, or after other videos. After 5 seconds, the viewer has an option to skip the ad. This ad format gives users a choice to engage with your advertising.
Typically, a user who chooses to engage is more engaged than one who is simply exposed to an ad (through an ad format such as non-skippable video ad or an interstitial on a website), and the added benefit with Trueview is you only pay when a user either watches the ad in full or more than 30 seconds (whichever comes first), or clicks through to your website.
This means you are only paying for your most-engaged viewers and therefore making it a very efficient form of advertising. In this sense, it gives the same democracy that comes from Google Search to Video advertising – allowing users to choose which content and advertising they want to see, and only charging the advertiser when a user chooses to engage with their business.
Trueview video discovery: Promote your video in places of discovery, including next to related YouTube videos, as part of a YouTube search result, or on the YouTube mobile homepage.
The TrueView video discovery format on YouTube is extremely versatile – not only can you run video ads on YouTube, but you can also run them on the Google Display Network. This is a great way to expand the reach of your video ad and gain more views.
Bumper Ads: Short, non-skippable video ads of up to 6 seconds that must be watched before your video can be viewed. This format is ideal for driving brand reach and frequency.
The short time frame makes them very useful for teaser campaigns or echoing longer-form creatives, similar to how on TV a longer ad would be shown to launch a campaign before being edited down to the core campaign messages.
It’s important to note that you must create separate ads for each format, as each format fulfills a different objective.
There are a number of advanced advertising options for advertisers looking to drive more specific actions:
Trueview for Shopping – if you use Google Merchant Center (a tool that helps you upload your store and product data to Google and make it available for Shopping ads and other Google services) you can use your existing Merchant Center product data to generate shopping cards that display your products as part of your TrueView ad.Up to 6 shopping cards may appear on a video ad at a time. It would be a solution for advanced advertisers who are familiar with the Merchant Centre and Shopping feeds.
Universal App campaigns – allow you to promote your app across YouTube, GDN, Search and within the Google Play store.
The premium offering is the Masthead, a customizable creative that runs on the top of the YouTube homepage for 24 hours in your chosen market. It is similar to a homepage takeover on a premium publishing site.
This placement is bought at a fixed price, booked on Cost-Per-Day basis, the price of which varies by market. Placement such as this is generally used for a large-scale campaign such as a launch or rebrand or it can be popular for movie releases and trailers.
Although it can be a very expensive media buy, given its prominence, it does have great potential reach.
Action Point
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
Herculist Affiliate Program is a popular program that allows members to earn commissions by referring new members to the Herculist Plus email marketing platform..
The program offers a great way to earn additional income, with commissions of up to 50% on all recurring monthly and yearly membership payments made by referrals. The program is open to all business owners and opportunity seekers from all over the world.
What is the Herculist Affiliate Program?
The Herculist Affiliate Program is a marketing program that allows members to earn commissions by referring others to join the program.
As an affiliate, members can earn up to 50% commissions on all recurring monthly and yearly membership payments made by their referrals. Additionally, affiliates can earn 50% commissions on all solo ad packages purchased through their solo ad and Mega-Mail promotions.
The Herculist Affiliate Program is a great way for members to earn extra income while promoting their business. The program is easy to use and offers a variety of tools to help members succeed.
Members can submit their ads on the go, and the program offers increased activity to ensure that ads are seen by a large number of people. The program also offers real traffic, which means that members can be sure that they are getting real people visiting their website, not fake traffic or bots.
Again, the Herculist Affiliate Program is a great way for members to earn extra
income while promoting their business. The program offers a variety of tools to help members succeed, and the commissions are generous. With the program’s mobile-friendly platform and increased activity, members can be sure that their ads are being seen by a large number of people.
Benefits of the Herculist Affiliate Program
The Herculist Affiliate Program offers several benefits to members who participate in the program.
– Members can earn additional income by promoting the program to others. – Affiliates have access to high-quality advertising that can help them promote their own businesses.
– The program provides a reliable source of traffic that can help members increase their website traffic and sales.
How to Join the Herculist Affiliate Program
Joining the Herculist Affiliate Program is easy and free. Members can sign up for the program by visiting the Herculist website and clicking on the “Affiliate Program” link. Once signed up, members will receive a unique affiliate link that they can use to promote the program to others.
Commission Structure of the Herculist Affiliate Program
The commission structure of the Herculist Affiliate Program is designed to reward affiliates for their efforts in promoting the program. The program offers three levels of membership: Free, Pro, and Gold.
Free members earn 25% commissions on all recurring monthly and yearly membership payments made by their referrals.
Pro members earn 35% commissions on all recurring monthly and yearly membership payments made by their referrals. Gold members earn up to 50% commissions on all recurring monthly and yearly membership payments made by their referrals.
In conclusion, the Herculist Affiliate Program is a great way for members to earn additional income by promoting the program to others.
Joining the program is easy and free, and the commission structure is designed to reward affiliates for their efforts in promoting the program.
Action Point
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
In my previous articles, I have talked about some of the means of generating leads for your businesses. In this article, I want to talk about some of the ways of generating leads through Influencers. Follow me as we are going to look at that together in this article.
Generating leads through Influencers or what we sometimes refer to as Influencer Marketing is the main aim of bringing Influencers to talk about your business so as to boost sales and increase brand recognition. Some of these influencers already have great followership. They can use that to influence their ardent followers to start using your products and services.
Influencers are also internet users who write stories and share experiences about a product and a brand. They are always trying to influence the opinion and decisions of their users in order to make them start using particular products or services.
How to identify Influencers…. When it comes to influencer marketing, as a brand or Digital Marketer, you need to make sure that you identify the right type of influencers for your product or service. Your inability to identify the right influencers that the same aspiration can ruin your brand’s digital marketing strategy. Here are some of the things that you should have at the back of your mind when you are trying to recognize the needed influencers for your brand.
#1 The impact In order to choose the right type of influencer for your brand, you need to know the impact of that influencer on your followers. You must know what he has the capability of doing and his level of influence on his followers. Understanding this will enable you to know whether such an influencer can help you to achieve your goal or not.
#2 Use the right tool
In order to identify the right type of influencers for your brand, you need to make sure that you are using the right tools that can help you to identify the right type of influencers for your brand. Inability to use the right tool might make you choose the wrong type of Influencer for your brand. I am going to list some of these tools later in this article.
#3 Combined effort You also need to know that choosing and identifying the right type of influencers for your brand is one of the assignments, you need to make sure that your marketers and the influencers work together in order to achieve your marketing goals at the end of the day. All effort must be geared towards closing the gap between you and your influencers. This becomes necessary because some of your influencers might not have adequate knowledge to run sales campaigns on their own.
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
We define content creation as the process of generating varying formats of collateral that serve the needs of your intended audience to help build authority, credibility and utility between your target audience and your brand.
Content creation comes after you’ve done the research on your audience, defined your proposition and content marketing strategy and allocated adequate resources into the creation of this content to achieve your content marketing goals.
The error a lot of businesses make is jumping into the creation without the important steps in place.
There are a number of key stakeholders who can be involved in the creation of your content.
#1 Your online community
This is also known as User Generated Content (UGC), and involves your online audience and customers creating content that benefits your brand.
Examples include product reviews, customer testimonials and recommendations via social media.
This is an incredibly valuable method of content creation; a recent study by Reevoo found that 70% of consumers place peer recommendations and reviews above professionally written content.
People are more persuaded by a product or service that they know others already engage with and trust.
#2 Industry influencers
Every industry has its influential figures. These are the individuals who have positioned themselves as trustworthy authorities, whose names are synonymous with a particular area of expertise.
Associating yourself with these high-profile individuals can help to increase your brand’s visibility, as well as its credibility. Creating content, whether it’s a guest blog or product promotion, in collaboration with industry influencers can not only help you to nurture customer relationships.
it can amplify your message to a much wider audience.
#3 Third-party sources
Sometimes, collating and sharing relevant, interesting content from third-party sources can be equally valuable as creating it yourself!
This process, also known as curation, requires less time and effort than creating original content.
It can also help to establish your brand as an industry authority by sharing the knowledge and credibility of other authoritative industry sources
Online communities
There are your own fans and followers are an invaluable content inspiration source.
The amplification of their content can help humanize your brand and show you care about your audiences online.
How to leverage your online community for content creation:
Through UGC also known as ‘User Generated Content
Invite social audiences to share their content with you
Reward and amplify this content with your audience for a wider reach
Your audience is more likely to resonate with and share your content if they feel they contributed to or collaborated on it.
Industry influencers. Every industry has its influential figures. These are the individuals who have positioned themselves as trustworthy authorities, whose names are synonymous with a particular area of expertise.
Associating yourself with these high-profile individuals can help to increase your brand’s visibility, as well as its credibility.
Creating content, whether it’s a guest blog or product promotion, in collaboration with industry influencers can not only help you to nurture customer relationships. It can amplify your message to a much wider audience.
You can identify industry influencers by searching on social media platforms such as Twitter and LinkedIn, or using social listening tools such as Topsy, BuzzSumo or Followerwonk.
Once you have pinpointed the most influential individuals, you should reach out to them via social media (or email, if you have their address), with a personalized message that demonstrates your appreciation of their thought leadership and why you want to collaborate.
If you’ve read a blog post they wrote, perhaps you could reference it in your note!
The screenshot on this slide is an example of creating content with industry influencers.
Pedigree wanted dog lovers to have an emotive reason to buy their product versus competitors. A report from Cone Communications stated that 90% of consumers would be prepared to switch brand that is aligned with a charitable cause.
Pedigree used Kirstyn Cole among a number of influencers who amplified the campaign by speaking about their own pet dogs through social posts, videos and blogs.
The influencer campaign Pedigree generated 43million impressions, 62,800 views on content and 9,300 blog engagements well exceeding their campaign targets.
Third-party conversations:
Don’t discount searching hashtags on Twitter, Facebook and Instagram for inspiration on what people are currently engaging with in relation to a specific topic.
Some brands seed their own hashtags and invite online audiences to submit their own thoughts or content.
Twitter Chats are a great way of doing this. Brands like Buffer and SEMRush create unique hashtags and conduct a weekly chat on Twitter, which promotes engagement and provides valuable industry insights.
They then aggregate these insights and turn them into content that they can distribute in the knowledge that a lot of invested participants will share. Responses and insights shared can help create content around thought leadership within your industry as content set pieces.
We define content creation as the process of generating varying formats of collateral that serve the needs of your intended audience to help build authority, credibility and utility between your target audience and your brand.
Content creation comes after you’ve done the research on your audience, defined your proposition and content marketing strategy and allocated adequate resources into the creation of this content to achieve your content marketing goals.
The error a lot of businesses make is jumping into the creation without the important steps in place.
There are a number of key stakeholders who can be involved in the creation of your content.
#1 Your online community
This is also known as User Generated Content (UGC), and involves your online audience and customers creating content that benefits your brand.
Examples include product reviews, customer testimonials and recommendations via social media.
This is an incredibly valuable method of content creation; a recent study by Reevoo found that 70% of consumers place peer recommendations and reviews above professionally written content.
People are more persuaded by a product or service that they know others already engage with and trust.
#2 Industry influencers
Every industry has its influential figures. These are the individuals who have positioned themselves as trustworthy authorities, whose names are synonymous with a particular area of expertise.
Associating yourself with these high-profile individuals can help to increase your brand’s visibility, as well as its credibility. Creating content, whether it’s a guest blog or product promotion, in collaboration with industry influencers can not only help you to nurture customer relationships.
it can amplify your message to a much wider audience.
#3 Third-party sources
Sometimes, collating and sharing relevant, interesting content from third-party sources can be equally valuable as creating it yourself!
This process, also known as curation, requires less time and effort than creating original content.
It can also help to establish your brand as an industry authority by sharing the knowledge and credibility of other authoritative industry sources.
Online communities
There are your own fans and followers are an invaluable content inspiration source.
The amplification of their content can help humanize your brand and show you care about your audiences online. How to leverage your online community for content creation:
Through UGC also known as ‘User Generated Content
Invite social audiences to share their content with you
Reward and amplify this content with your audience for a wider reach
Industry influencers. Every industry has its influential figures. These are the individuals who have positioned themselves as trustworthy authorities, whose names are synonymous with a particular area of expertise.
Associating yourself with these high-profile individuals can help to increase your brand’s visibility, as well as its credibility.
Creating content, whether it’s a guest blog or product promotion, in collaboration with industry influencers can not only help you to nurture customer relationships. It can amplify your message to a much wider audience.
You can identify industry influencers by searching on social media platforms such as Twitter and LinkedIn, or using social listening tools such as Topsy, BuzzSumo or Followerwonk.
Once you have pinpointed the most influential individuals, you should reach out to them via social media (or email, if you have their address), with a personalized message that demonstrates your appreciation of their thought leadership and why you want to collaborate.
If you’ve read a blog post they wrote, perhaps you could reference it in your note!
The screenshot on this slide is an example of creating content with industry influencers.
Pedigree wanted dog lovers to have an emotive reason to buy their product versus competitors. A report from Cone Communications stated that 90% of consumers would be prepared to switch brand that is aligned with a charitable cause.
Pedigree used Kirstyn Cole among a number of influencers who amplified the campaign by speaking about their own pet dogs through social posts, videos and blogs.
The influencer campaign Pedigree generated 43million impressions, 62,800 views on content and 9,300 blog engagements well exceeding their campaign targets.
Third-party conversations:
Don’t discount searching hashtags on Twitter, Facebook and Instagram for inspiration on what people are currently engaging with in relation to a specific topic.
Some brands seed their own hashtags and invite online audiences to submit their own thoughts or content.
Twitter Chats are a great way of doing this. Brands like Buffer and SEMRush create unique hashtags and conduct a weekly chat on Twitter, which promotes engagement and provides valuable industry insights.
They then aggregate these insights and turn them into content that they can distribute in the knowledge that a lot of invested participants will share. Responses and insights shared can help create content around thought leadership within your industry as content set pieces.
At this point, when we are all witnessing the overall presence of digital marketing, we can no longer neglect the importance of content marketing. It has become a fundamental part of any digital marketing strategy. It is a pillar supporting all your efforts and attempts to position your brand on the market and achieve your business goals.
No longer can a business be successful and establish a relationship with the target group without some type of content involved. In this article, I want to talk about some major facts about Content Marketing.
It all started back in the 1990s. The internet was just kicking off, there were fewer people online. In fact, it has been estimated that there were 100,000 websites in total in January of 1996, as opposed to 1.1 billion websites we have today (Source). This was the time when even Google was still an idea and it was not even possible to imagine writing a status update or chatting with your social media followers.
interact, attract, and sell. It started with websites presenting their business with a couple of web pages. This sort of static web presentation was then outdated, and the need to be more dynamic in communicating with the target group emerged.
In the past, you could create a website and sit back, waiting for people to contact you. However, this approach is so obsolete nowadays, that in fact, it would produce zero results.
Today, it is expected from website owners to be active, to keep posting fresh information, and to keep introducing new content. This is why a lot of websites have a blog. A blog is now a way to keep this dynamic approach, to be active, and to make sure that new content is published regularly through this type of platform.
Benefits of this approach are numerous, starting from gaining traffic, positioning for specific keywords to expanding reach through social media shares and obtaining new leads.
There is no doubt that the role of content has evolved over the years, but so have the content types and production processes. Written content has evolved with new styles taking over, but the usage of visual content is also gaining importance, especially in the last few years. The concept of storytelling was also introduced as a more elaborate content strategy.
The more content there is, the more important it is for the content to be extraordinary. It is as simple as that. There are so many websites online and so much content published each day, that it has become very difficult to make content that really stands out.
To be successful at content marketing, you need to go beyond content creation and think about management and optimization as well. With sophisticated search engine and social media algorithms, as well as email spam filters, content distribution is also facing some challenges.
As content has found its application in all parts of online marketing, developing a content marketing strategy has become an essential task and it is something that needs to be conducted very carefully with the right goals in mind.
In my previous articles, I have talked about some of the means of generating leads for your businesses. In this article, I want to talk about some of the ways of generating leads through Influencers. Follow me as we are going to look at that together in this article.
Generating leads through Influencers or what we sometimes refer to as Influencer Marketing is the main aim of bringing Influencers to talk about your business so as to boost sales and increase brand recognition. Some of these influencers already have great followership. They can use that to influence their ardent followers to start using your products and services.
Also, it is very possible that these influencers are musicians, writers, bloggers, analysts, journalists, and other opinion people that can connect products to brands.
Influencers are also internet users who write stories and share experiences about a product and a brand. They are always trying to influence the opinion and decisions of their users in order to make them start using particular products or services.
How to identify Influencers…. When it comes to influencer marketing, as a brand or Digital Marketer, you need to make sure that you identify the right type of influencers for your product or service. Your inability to identify the right influencers that the same aspiration can ruin your brand’s digital marketing strategy. Here are some of the things that you should have at the back of your mind when you are trying to recognize the needed influencers for your brand.
#1 The impact In order to choose the right type of influencer for your brand, you need to know the impact of that influencer on your followers. You must know what he has the capability of doing and his level of influence on his followers. Understanding this will enable you to know whether such an influencer can help you to achieve your goal or not.
#2 Use the right toolIn order to identify the right type of influencers for your brand, you need to make sure that you are using the right tools that can help you to identify the right type of influencers for your brand. Inability to use the right tool might make you choose the wrong type of Influencer for your brand. I am going to list some of these tools later in this article.
#3 Combined effort You also need to know that choosing and identifying the right type of influencers for your brand is one of the assignments, you need to make sure that your marketers and the influencers work together in order to achieve your marketing goals at the end of the day. All effort must be geared towards closing the gap between you and your influencers. This becomes necessary because some of your influencers might not have adequate knowledge to run sales campaigns on their own.
In my previous article, I discussed some of the factors that you need to consider when it comes to planning an e-commerce website. In this article, I want to look at some of the steps to follow when planning an e-commerce website. Follow me as we are going to look at that in this article.
#1 Define your objective
The very first thing you need to do when it comes to planning your website is to define your website objective.
Before you even contract the Developer that will even design your website, you need to know the reasons why you are creating that website.
Some of the examples of your objectives can include: generating income from the website, creating a national and global market for your product, increasing customer engagement, promoting good quality and valued customers as well as supporting socio-economic causes through the website.
#2 Define and segment your target audience
As part of the steps that you need to take when you are planning your website, you need to define and segment your target audience.
There is a need for you to know the kind of audience that you are expecting on your website. When you have now analysed the specific type of audience that you are expecting on your website, you need to now segment them so that you can now divide the audience based on what your audience has in common.
Here are some of the criteria for segmenting your audience such as Demographics, Age, gender, income groups, professional status, education, psychographics, brand consciousness, shopaholics, cosmopolitan, conservative spender, and values quality among others criteria.
#3 Do a competitive analysis
As part of your efforts towards planning your website, you need to do a competitive analysis of the audience on your website.
You have to know what they lacked that you can leverage. What are they doing that you can easily do better? This will help you to develop and target an audience from that perspective.
There is a need for you to understand your market in order for you to function well in your marketplace.
You have to understand methods that they are using that you can leverage. This will help you to plan how you can also drive key audiences to your website.
#4 Perform Situational Analysis Also, as part of your key strategies toward driving a key audience to your website, you need to perform a situational analysis of your key audience.
This will allow you to know the method for selling your product. You need to identify your best products that can create wonders in the marketplace.
What are the key products and offers that you have that your major audience will likely be interested in?
You also need to identify your advertising and promotional opportunities.
What methods can you adopt in order to ensure that you send words out about products and services that you have to offer?
This will ensure that you are using the right platform to promote your products and services.
Also, as you are identifying some of your products that can create wonders in the marketplace, you also need to identify some of your products that need attention.
This will allow you to create a blueprint on how you can repackage such products in order to make them more acceptable to your target audience.
#5 Create Budget Definitely, the next major step that you need to do is to create a budget for the entire project.
There is a need for you to allocate your budget for building the entire website. You also need to distribute your budget along with different areas such as search engine optimization, promoting and designing of the website, and applicable technologies among others.
You can also find pricing of freelancing services offered on the internet as well as decide on whether the website will be created in-house or through freelancing services.
#6 Create Content Marketing Strategies
There are many people that start an online business but they are not paying much attention to content creation.
If you have a website or a blog, there is no way you can succeed if you do not have effective content marketing strategies.
You need to make sure that you align your content marketing strategies so that everything can work as a whole. You need to support your owned media with paid and earned media in order to make sense of your content marketing strategies.
You also need to create a business profile for all your social media platforms. When you are doing this, you have to make sure that all the strategies are aligned to work as one.
For example, if you are creating a social media profile, you have to use a common name so that it will be easily recognizable to your target audience. They will be able to recall the names without any hindrances.
#7 Hire your team
Also, the job of managing a website is always multi-disciplinary in nature. You need to make sure that you gather an excellent team that can manage different aspects of the website.
You have to make sure that you also outsource skills that you know that your internal team will not be able to effectively handle.
Also, you need to define the roles and responsibilities of each of your team members.
The main reason for doing that is to ensure that there is no duplication of efforts as far as the roles that members of your team are expected to play is concerned.
The roles should not only include the skill sets that you need to create, it should also cover skills that are needed to maintain the site as well.
#8 Define metrics for evaluating results
There is a need for you to also define some of the metrics that you will use in evaluating your results. This will help you to determine whether your business strategy is succeeding or not.
It will also allow you to make necessary amendments so that you can improve on what you have achieved already.
Here are some of the metrics that you need to consider which include: website traffic, customer engagement, conversion rates, as well as customer loyalty among others.
#9 Create e-commerce requirements
There is a need for you to also create e-commerce requirements specifications for different tasks
. You need to define user and functional requirements, search and content requirements, technical requirements, as well as SEO requirements among others.
This will define what must be achieved for every assignment that has been defined for your project. This can also the management to define what should be achieved as the project moves from one stage of achievement to another stage.
Action Point
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
In order to help you achieve your marketing goals, the Digital Marketing Institute has developed 3i principles to focus on when planning your digital marketing strategy.
The goal is to get you thinking about the end-to-end digital process your organization needs to go through in order to adopt your strategy:
#1 Initiate
The initiation process is about going back to basics, by focusing on what the customer wants from the digital journey you are setting up.
You want to start with what the customer is actually doing and work backwards towards your strategy. What are the key pillars that you need to think about?
What will add value to your organisation and customer experience? This is expressed through the use of customer research; to understand how your customer would like to be talked to.
You can use consumer research, past data collected from your campaigns and dedicated research ordered specifically for your company. Research the key roadblock your strategy needs to overcome in order to efficiently reach the audience.
By starting with the customer and translating customer view and insights into a tangible digital strategy you increase your chance of achieving your goals.
#2 Iterate
The iteration process is about how to iterate that strategy your created and pilot it in order to confirm it efficiency.
The iteration phase is focused on developing your strategy by proceeding to in-market testing.
You can then take this information to get a real life understanding on how the audience would respond to the actual campaigns you are about to push.
The benefits of the iteration phase is that, by testing on small groups of representative individuals, you can interrupt and optimize your strategy based on success and failure.
This is expressed through beta testing your new content platforms or A/B testing your campaigns creatives and content by targeting small sets of your audience.
You can conduct focus groups around your strategy and assets to get real time feedback and understand the sentiments towards your message choice.
This applies across time, as you can use your learning throughout and after each campaigns to continually get insights from your online engagement with your customers and acting upon the results.
#3 Integrate
The integration process is focused on involving and integrating other digital channels coherently.
Once you have tested the strength of your message and creatives, it is time to spread it across all your digital assets.
You want to make sure you have the buy in of your organization to move on with your strategy.
The integration stage is focused on two parts: selling your strategy and getting approval from the business organization to move forward, and then integrate your findings and strategy across the different channels.
In order to achieve the first part, you can rely on the data uncovered during the initiation phase and apply the findings to relate to the broader business goals and challenges by showcasing how your strategy solves for the business.
Additionally, if you plan on using new channels or testing new digital marketing software you want to think about how these integrate into the existing processes and organization of your team.
When thinking through your digital marketing strategy, beyond the message and the creative, you need to know where they will live.
Research can help you make informed decision about what channels should be prioritized, especially working within the limit of a budget, marketers need to chose the channels that will cost effectively help reach the set objectives.
The most common digital channels are the following and will be developed more in-depth in the coming slides:
Email & Marketing Automation
Website Optimization
Social Media Marketing
Pay-Per-Click Advertising (PPC)
Organic Search
Display Advertising
Content marketing
When considering channels or touch points (as they can be called), there are three inputs that should come to mind:
1.Data: Data driven decisions can be valuable for performance marketing involving precise performance goals such as conversion, lead generation or click through rate (CTR).
The more robust and stable the data that is based on a large panel, past campaigns and independent research, the more credible the channel will be.
2.ConsumerInsights: Consumer driven decision focuses on the actual consumer adoption of specific channels, receptivity and general media usage to meet the audience where they actually are and what channels resonate most with them.
A channel might not perform in terms of ROI but can be heavily adopted by the audience, ensuring visibility as opposed to conversion.
3.CommunicationNeeds: This decision model is based on what each channel’s role in the buyer’s journey is.
Deciding for channels also means selecting the correct channels that are likely to reach the target audience at a specific stage of the funnel and move them to the next.
Each media can have an impact on the buyer’s journey and these should be taken in consideration when developing the marketing strategy.
Depending on the need of the campaign, one of these considerations should inform the channels choice by providing the most relevant impact to the campaign.
Action Point
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
In my previous article, I talked about some of the ways that you can generate leads through Influencers. In this article, I want to look at some of the ways that you can convert leads to sales. Follow me as we are going to look at that together in this article.
How to increase leads and boost your sales….
#1 Calculate
The very first thing you need to do is to find the lead close to the ratio for a period of at least eight months. You also need to calculate the total leads to closed sales during those eight months in percentage. You need to divide the number of leads by the number of closed sales that you have. You also need to turn that number into a percentage out of 100 to estimate just how many leads you need to close sales.
There is a need for you to also invest in CRM such as Salesforce.com to organize all your work. CRM does not allow you to lose a lead, it will track every sale and every moment in the sales process. You need to set automated responses to the queries sent through email by your prospects.
#4 Delegate
There is a need for you to segregate the responsibilities among the sales teams such as replying to online queries, emails, and phone calls among others. You need to put effort and money into the sources that yield you better results. The CRM system can also help in finding sources that give you more sales.
Converting leads to sales…
#1 Determine your personae
First and foremost, in order to make more sales and convert leads for your organization, you need to identify the type of people that are using your products and services. Having this understanding will assist you to package your product in such a way that it will attract the interest of your desired audience.
For developing your buyer personae, you should know the ideal buyer, your customer needs, how to fix problems and your unique selling proposition among others.
You need to get your current sales and customers to interact with each other to find out buyer personae who can turn into your prospects, leads, and customer.
#2 Content mapping
When it comes to content marketing and lead conversion, you need to know where a prospect is on the ladder. The reason is that the content that works for someone at the top of the funnel will not work for someone at the bottom of the funnel.
Top of the funnel
These are visitors who are unaware of your products and services. They may likely be prospects who have started researching your products or services.
Middle of the funnel
These are customers who are interested in your products and services but they do not necessarily want to buy from you.
Bottom of the funnel
These are prospects or customers who are ready to buy your products and believe that you have every solution to their problem. The content mapping chart will help your sales and your marketing team to understand the right type of content to introduce to each type of prospect that you have in your sales funnel.
You have to develop the chart and understand the type of content that you can introduce to each prospect on the sales funnel.
#3 Segment lead nurturing campaigns
As part of your effort to nurture your leads, you need to segment your campaigns and your leads based on the characteristics that the leads have in common. Some of the characteristics that can be used in segmenting leads include geographical location, area of interest in contents, industry and roles and brand advocates as well as customer behaviour among others.
#4 Make use of workflows
You also have to make use of workflows when you are trying to nurture your leads and convert leads to customers. You need to make use of email workflow which will help you to send emails to a specified group of users at a particular time.
Some of the specified email workflow used by you include:
Event workflow allows visitors to register or attend the webinars
Lifecycle workflows, welcoming new customers to a new business
Upsell workflow, based on purchases made by customers in the past.
#5 Enforce Lead Scoring Methodology
Segregating is one of the best means of separating a good lead from a bad lead. This process always gives points based on information that you already have about the lead. This will allow you to determine whether a particular lead is profitable or not.
It helps in increasing sales efficiency and effectiveness, increasing marketing effectiveness, and tightening marketing and sales alignment for the organization.
It also helps the sales team to avoid spending their time on bad leads and to concentrate on leads that are ready for sale.
Action Point PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be happy to do because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNUGGETS is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
Getting to the number 1 spot of Google’s organic search results is an uphill battle. But just because it’s hard, doesn’t mean you can’t win. In this article I want to talk about how to Optimise post for Google Featured Snippets.
Even if you’re not occupying position 1, you can outrank it. How? Is that even possible? Yes, that is possible – by claiming a featured snippet.
In this blog post, we’ll discuss what have featured snippets, what are their benefits for SEO, and how to optimize for them. Let’s get started.
What are featured snippets?
A featured snippet shows up as a block that contains the exact answer to your query. It is found right above the first organic search results, which is why it’s also called “position 0.”
Let’s say we do a Google search on “why is grass green”. Below is a screenshot of a featured snippet for this query:
Most of the time, Google includes an image in a featured snippet. The image source can be different than the source of the answer.
Featured snippets make people’s online search easier since they can see the answer they’re looking for at a glance. Google programmatically picks the best answer from a third-party website and features it in a snippet.
If Google chooses to display your content as a featured snippet, imagine the exposure and leads you could get.
Types of featured snippets
There are three common types of featured snippets:
Paragraph – This snippet shows paragraph-type answers to questions like how, who, why, when, and what. The screenshot above is an example of a paragraph featured snippet. Paragraph snippets are the most popular type.
List – Answers that are presented in numbered lists or bulleted lists fall under this snippet type. List snippets apply mostly to posts about step-by-step instructions and recipes.
Table – Often you’ll see table snippets show up for posts that contain comparisons charts. Google values well-structured content with prices, rates, years, and other numerical data.
Benefits of featured snippets
Featured snippets have been around since 2014, and yet it seems that marketers aren’t taking advantage of them.
The fact that Google aims to provide a great user experience by showing people the best search results is enough reason to rank for position 0.
But for the sake of knowing exactly why, here are some benefits of featured snippets:
#1 Steals traffic from the first result
Ahrefs studied 2 million featured snippets and what they discovered was astonishing: A featured snippet doesn’t get more clicks than the page ranking #1 for the search query.
However, it steals some clicks from the first result. So if there is a featured snippet for a phrase, it will be beneficial for you to be featured in it…well, in most cases.
January 2020 Update
In January 2020, Google announced that they will no longer repeat the result on the first SERP if a web page result is already shown in a featured snippet. Instead, the result may appear at the beginning of the second page.
This means that having a featured snippet may not always be a win, especially if your page would rank #1 without the featured snippet (given that the featured snippet has lower CTR that the 1st SERP result).
The decision sparked a backlash in the SEO community:
All of this has led to a discussion of whether there are cases when it is better to get rid of a featured snippet. If you want to find out more, check out our quick guide on how to remove a featured snippet.
You can also appear in the featured snippet if you rank on the 2nd, 3rd or even 5th position. Quite a simple way to jump ahead of your competitors!
#2 Optimizes for voice search
If you think that voice search is a fad, think again. Come 2020, 50% of searches will be conducted using voice-controlled personal assistants. For example, Siri, Cortana, and Google Assistant.
People are tuning in to voice search via their mobile devices. Because we naturally ask questions when doing voice search and featured snippets show up for question-type queries, it makes sense to rank for these snippets.
#3 You become a trusted expert
Let’s face it: Trying to position yourself as an authority in your niche is hard. Let alone that many businesses are competing for your audience’s attention.
From a potential customer’s perspective, you become more desirable by being in a featured snippet. As a source of reliable information per Google’s recommendation, you become the go-to website when people in your niche want advice.
After all, websites with the most featured snippets are well-known giants like Wikipedia, Quora, Amazon, Dictionary or Mayoclinic – people are used to reliable sources in the featured snippets.
How to optimize for featured snippets
Whether you ought to gain a traffic boost or reap other benefits of increased visibility, here are 9 useful tips on how to appear in a featured snippet.
#1 Do keyword research and aim for question-type search queries
Keyword research is an indispensable tool for a successful piece of content, especially content that ranks for a featured snippet.
Make sure to answer questions that most of your customers and target audience ask.
There are many keyword research tools to help you with this. If you use KWFinder, you can simply type in a seed keyword and click the tab “Questions”.
#2 Look at the results in the “People also ask” box
While researching keywords is extremely helpful, don’t forget to check out the “People also ask” section. A lot of times you’ll find this section beneath a featured snippet.
If you click on a question, more and more questions appear:
Consider this a goldmine for it offers you more opportunities to expand on a topic. You’ll be able to answer as many questions as possible in a single blog post.
#3 Strive to rank on the first page of Google search results
Getting on page 1 gives you a chance to be featured in a snippet. Nearly all featured snippets are found on the first page of Google SERPs.
This only goes to show that increasing your organic rankings remains to be a solid practice. Revisit strategies on how to improve your on-page SEO while providing great user experience:
Diagnose SEO problems and fix any penalties
Make your website easy to navigate and crawl
Practice internal linking and ink to quality external sources
Target your content with a search intent and keep it fresh
Optimize your images
Make your page readable and user-friendly
4. Write using the inverted pyramid style
The Inverted (or Inverse) Pyramid is a concept in journalism that teaches us how information should be structured. Start off by giving the answer “the most awaited part” and then proceed with the supporting details for the rest of your content.
5. Use words that are likely to generate featured snippets
Now here’s something that’ll get you pumped… In the process of researching Google snippets, I came across a study by the STAT Search Analytics team: The Best Words and Themes to Generate Featured Snippets. Their study revealed queries (grouped based on common themes) that returned snippets more often:
Queries with high featured snippet occurrence
Time
General questions
Transition
Status
often
do
forming
is
years
dose
become
be
deadline
cause
becoming
was
last
causes
removing
another
when
define
closing
an
age
definition
improve
are
mean
develop
meaning
getting
made
creating
In the same study, results also revealed words that were less likely to rank in the snippets. You might consider steering clear of them or minimizing their usage:
Queries with low featured snippet occurrence
Subjective queries
Info/help
free
template
rankings
source
comparison
diagram
review
course
reviews
programs
good
courses
best
forms
templates
sample
guide
tutorial
6. Pay attention to formatting
Earlier, we discussed that a featured snippet can come in different formats. Structure your content depending on the snippet format you want to show up for. So if you’re after a table, put your answers in a table. If you’re targeting a list snippet, make sure the items are well-structured in a list of headings.
Here’s how to format your blog post for snippets:
Write descriptive headers and use header tags like h1, h2, h3, etc.
Use short and punchy sentences that provide direct answers.
Use numbered lists, bullet-pointed lists, tables, or graphs.
Add a relevant image along with the snippet query you’re answering.
Basically, think about the usefulness, skimmability, and overall experience of your readers.
7. Follow the optimal word count
SEMrush analyzed over 10 million keywords and 1 million domains and had a useful discovery: Most featured snippets have a length of 40-50 words. Hubspot mentions up to 58 words.
Stay on the safe side by keeping your answers brief and straight to the point. They should be no more than 58 words.
8. Add a Q&A page to your website
Q&A pages are beneficial to site owners who offer products or services. These pages demonstrate your expertise by addressing concerns. Most importantly, they offer more opportunities for showing up in a snippet.
When creating a Q&A page, show the facts that most people in your niche yearn to know. Provide complete answers in short paragraphs and keep them straightforward. If creating this page is not applicable to your niche, use the earlier techniques we discussed.
Conclusion
If you want to get better traffic and improve your site’s SEO, you should know that occupying the first position of Google search results isn’t the only solution. Ranking in featured snippets gives you a second chance. Here’s a quick recap of the strategies:
Do keyword research and target question keywords
Check Google’s “People Also Ask” for relevant questions
Aim for the first page of Google SERPs
Use the inverted pyramid style when writing content
Include words that are likely to generate featured snippets
Format your blog post based on your target snippet
Stick to a length of 40-58 words
Structure your blog post well
Add a Q&A page to your website
Thank you for reading and I hope this guide helps!
Best Social Media Tools For Affiliate Marketer (+Examples)
Social networks are another channel you will probably use for promotion. Even if you do not promote affiliate links directly through social media, you will still share content that contains affiliate links. You will need to get acquainted with social media strategies you can use. Some of these tools could be helpful along the way:
#1 Buffer
Use this tool to schedule posts, track performance, and manage all your social media accounts from a single platform. The individual plan allows one social profile and up to 10 scheduled posts, and it is free, while paid plans enable you to unlock more features and add more social accounts to manage.
#2 Sprout Social
If you are looking for an alternative when it comes to social media management and automation, here is another tool you could consider. It is a paid tool offering some amazing advanced features such as various types of reports, advanced keyword listening, and custom URL tracking.
#3 Social Mentions
Searching specific keywords with this tool provides insights into top keywords associated with the subject, as well as other helpful data such as top users, reach, etc. It basically allows you to find out what is trending, which is helpful if you are looking for content ideas.
#4 Woobox
This tool enables creation of marketing campaigns such as contests, giveaways, etc. The campaigns can be hosted on a website, blogs, social media, in popups or as landing pages, which means that you can maximize the reach of such campaigns using all of the distribution channels.
#5 Snappa
Snappa is a graphic design tool which is pretty user-friendly, with lots of drag & drop options. You can choose from hundreds of pre-made templates or create your own custom images using the elements provided. When you connect Facebook and Twitter accounts, the tool allows you to share the images instantly on social media. Buffer integration is also available.
