When we talk of touchpoints, we are talking about different ways through which customers can have access to an...
A Customer-Centric Enterprise (CCE) is an organisation that has resolved to do business from the customers’ perspective. In this...
At the end of this article, readers should be able to: · Know what customer-centric enterprises are.; · ...
As an organisation moves from a product-centric enterprise to a customer-centric one, there are some basic things that will begin...
The Concept This is the simplest way of explaining the way by which an organisation whether product or customer-centred...
Customer Lifetime Value (CLV) can be seen as the expected financial benefit from customer retention investment to build customer...
A Customer Value Proposition (CVP) consists of the sum total of benefits that a vendor promises a customer will...
Definition When we talk about lead which is sometimes referred to as prospects, they are people that are likely to...
Opportunity Management In CRM: How To Manage Customers Who Are Willing Some Interesting Topics For you Facts About...
QUESTION 301 The stakeholder register is an output of: A. Identify Stakeholders. B. Plan Stakeholder Management. C. Control Stakeholder...
Getting started with e-commerce is a process that requires learning about different aspects that influence setting up and running...
The internet has changed people’s lives in numerous ways. From the way we look for information to the way...
Anime as a company is doing pretty and they are still growing stronger. In 2019, before the COVID-19 pandemics,...
I don’t know if I am the only one that is always pissed when someone comes online or on...
Here are some of the steps to follow when you need to optimize post meta description tags: Make descriptive...
In this article, I want to highlight the three types of search engine optimization. Follow me as we are going...
This article talks about all that you need to know about how to use the Search Console. ...
In my previous article, I talked about some of the factors that you should look out for when...
Here are some of the steps to follow: 1)In a web browser, do a Google search for the...
Here is how you can approach writing ads in terms of driving clicks from searchers: Relevant: Consider the need state of the...