To add Topic targeting to your campaigns, begin in the same way you started adding targeting to your Ad groups. 1. First, choose the Topics tab below Audiences and Demographics. 2. Click the pencil icon to add targeting. 3. From the drop-down menu, select “Add topics”. 4. Choose as many topics and sub-topics […]
The steps are much the same for Video Discovery ads, until the point you choose your ad format. For Video Discovery ads: You must choose a thumbnail for your ad – think about how this will serve as the ‘teaser’ for your ad on the networks that you select. You will write […]
Here are some of the facts that you need to know about Advanced Targeting in Online Campaign. Observation is an optional feature recommended for advanced advertisers. Use observations to get reports on certain criteria without restricting the reach of your ad group. This means that observations won’t change who can see your […]
In this article, I want to look at how to do Audience Targeting in Video Ads. I will be looking at targeting and bidding options and how we can use them to run the most efficient campaigns possible. In particular, we will look at: 1. On-Point Targeting 2. Right Person with Audience Targeting […]
In the old days, many approached on-page optimization as simply keyword stuffing; that is, you mention the keywords you would like to rank for as many times within the content as possible. This made for a bad user and reading experience. These days on-page optimization includes smart keyword targeting, where keywords are mentioned […]
This article talks about all that you need to know about how to use the Search Console. Who Should now Use the Search Console ? Anyone with a website! From generalist to specialist, from newbie to advanced, Search Console can help you. A business owner who delegates. Even if you don’t think you know how […]
Here is how you can approach writing ads in terms of driving clicks from searchers: Relevant: Consider the need state of the searcher and how this can be addressed by your product. What do they want to hear about your product to make your product seem more appealing than the competition based on their need […]
At its heart, off-page optimization is about building backlinks to your website and this practice is also known as link building. We do this because the higher quality backlinks you have from relevant websites, the more reputable your website is seen in your industry by search engines. This is often the […]
In this article, I will try as much as possible all that you need to know about search engines. So, whether you are a content writer or just an ordinary user, I will keep you abreast of all the information that you need to know. Just relax and make sure that you read this article […]
Open Google Search Console (if you have access to it), and check the crawl errors report to see if you can see any site or URL errors. If there are URL errors, review what type of errors there are and whether they are for important web pages. One of the most common types […]
This article talks about some amazing blogging success tips from SEO Expert, Search Brothers #1 Attend SEO conferences SEO is complex. Reducing it to just one piece of advice is challenging. If it were just this one SEO tip for beginners I will say attend as many industry conferences as possible and learn from the […]
This article highlights some amazing Blogging Success Tips from Brent Csutoras, a Digital Marketing Consultant at BrentCsutoras.com #1 Learn some basic coding In 2019 and beyond, every SEO has to start gaining some level of familiarity with coding. Even Google has recently started recommending more companies focus on technical SEO and that means HTTPS, APIs, […]
This article highlights some amazing blogging success tips from Freelance marketing writer, EliseDopson.co.uk #1 Focus on quality content My best advice would be to start creating awesome content. There are hundreds of ranking factors in Google’s algorithm and most SEO beginners head towards backlinks as their first step. But, that’s a problem because people […]
Here are some of the Blogging Success Tips from Tim Soulo, the Chief Marketing Officer at Ahrefs #1 Don’t get caught in the “infinite learning” loop The best piece of advice to an SEO beginner would be: “Pick a few keywords and try to rank for them.” I see that a lot of people get caught […]
Here are some of the Blogging Success Tips from Steven van Vessum VP of Community at ContentKing #1 Be critical about everything Be critical about everything you read and everything people say. Ask other SEOs to back up their SEO tips and claims with data and sources, or at the very least explain why they think […]
In my previous articles, I talked about some of the factors to consider when you need to design e-commerce websites. In this article, I want to look at the five modes of electronic payment concepts. Follow me as we are going to be looking at that in this article. What is an […]
Before I start writing this article, here is a disclaimer. I am not writing this article to rubbish Nigeria as a country and I am not a Yahoo Boy and I will never in my wildest dream support their nefarious activities. I just wanted ordinary Nigerians and all my esteemed followers outside Nigeria to […]
Simply having a wired or wireless physical connection between end devices is not enough to enable communication. For communication to occur, devices must know “how” to communicate. Communication, whether face-to-face or over a network, is governed by rules called protocols. These protocols are specific to the type of communication method occurring. For example, consider […]
Knowing the OSI reference model and the TCP/IP protocol model will come in handy when you learn about how data is encapsulated as it moves across a network. It is not as simple as a physical letter being sent through the mail system. In this article, I will be talking about some of the facts […]
In my previous article, I have talked much about how data travels across the network. In this article, I want to talk more about MAC addresses and IP Addresses. Follow me as we will look at that in this article. There are two primary addresses assigned to a device on an Ethernet LAN: Physical […]
