Pay Per Click Advertising is one of the exciting advertising model for Online marketers. Here are some of the benefits of using Pay-Per-Click Advertising model.
#1 Relevance
One of the very first things about Google Ads is that your article will only show up where it is important. If you use the right keyword, your article will only show up to customers who are ready to buy. This will increase the conversion rate for your products. It will also ensure that you get ROI on your investment.
#2 Timing
When you are bidding for a particular keyword and your ads continue to run, you can be sure that your like will always show up anytime someone search for that particular keyword. Bidding for a particular keyword ensures that your product always shows up anytime that customers have to make a buying decision.
#3 Qualified nature of the visitor
When you are bidding for a particular keyword with Google ads, you can be sure that you are dealing with an active customer. Most times, when a keyword or a link shows up and it is not what I am actually looking for, I may be passive in terms of how I am looking for, If it happens to be the exact product that I am looking for, the tendency that I will buy that product is very high.
#4 Control
With Google ads, you are in absolute control. You have control of over budget, ads and keywords. You can increase or reduce your ads budget, at times, when you post an article and it is ranked on a search engine, you don’t really have power over the article on a search engine but when it comes to Google ads, you can actually pause your ads if you feel that the ads are not performing as expected,
The benefits of using pay-per-click advertising are:
#1 Relevance
One of the very first things about Google Ads is that your article will only show up where it is important. If you use the right keyword, your article will only show up to customers who are ready to buy. This will increase the conversion rate for your products. It will also ensure that you get ROI on your investment.
#2 Timing
When you are bidding for a particular keyword and your ads continue to run, you can be sure that your like will always show up anytime someone search for that particular keyword. Bidding for a particular keyword ensures that your product always shows up anytime that customers have to make a buying decision.
#3 Qualified nature of the visitor
When you are bidding for a particular keyword with Google ads, you can be sure that you are dealing with an active customer. Most times, when a keyword or a link shows up and it is not what I am actually looking for, I may be passive in terms of how I am looking for, If it happens to be the exact product that I am looking for, the tendency that I will buy that product is very high.
#4 Control
With Google ads, you are in absolute control. You have control of over budget, ads and keywords. You can increase or reduce your ads budget, at times, when you post an article and it is ranked on a search engine, you don’t really have power over the article on a search engine but when it comes to Google ads, you can actually pause your ads if you feel that the ads are not performing as expected,
#5 Accountability
One thing you cannot take away from Google Ads is the level of transparency and accountability that comes with it. You can actually see how many times your articles appeared in a search result and how many clicks you have gathered, In a nutshell, it comes with reports that allow you to decide on whether you should continue with the ads or not. This will allow you to make reasonable decisions on whether to change your keyword or make other adjustments to your campaign.
#6 Visibility
Even among the illiterates, you will always hear “Ask Google’. Google is very popular. The company commands about 85 percent of searches worldwide. So, if you are using Google Ads, you have to know that you are launching yourself to a wider market. Running your ads in this regard will allow your ads to be seen by as many audiences as possible.
#7 Measurability
Another importance of Google Ads is that it also you to focus on some metrics and decide on how you have performed based on that metrics. You can measure the number of clicks, calls and messages that you have received. Please note that every ad has goals that they wanted to achieve. These measurements will allow you to know if your ads are achieving the desired goals.
Keywords, Landing Pages and Ad Copy are the three fundamental pieces of a PPC campaign. Always consider how these three items relate to each other to ensure your campaign is relevant to searcher intent.
Keywords: Start out by giving Google a list of keywords, which tells Google to serve your ads on the results page when people search for those keywords
Ads: The advertiser writes copy that they believe answers the user’s search query. Ads should be relevant to the associated keywords in terms of their product/service to ultimately drive clicks to the website
Landing Pages: The landing page should be relevant to the keyword and the ad for optimum results.
Keyword lists are the list of word combinations that you would like your ad to show for when a potential customer searches.
How to create keyword lists to drive business objectives:
- Consider creating lists around the type of search intent, i.e. if they’re looking for information (Top of Funnel Searches), consideration (Middle of Funnel) or conversion/sales queries (Bottom of Funnel)
- Having an exhaustive list of keywords that your target audience is likely to search for is essential to building coverage to ensure your brand is visible for the most valuable searches in the user’s buyer journey
- It’s essential to know the function of each keyword and assign budgets to each group of keywords depending on the part they play in a conversion
- Use negative keywords to cut out unwanted searches, i.e. low conversion/high cost, bad brand associations etc.
Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
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