In my previous article, I tried to look at some of the factors that you need to consider when you need to host your website. In this article, I will be looking at the ten stages of the web analytics process. Follow me as we are going to look at that together in this article.

#1 Identify your business objective

One of the very first things that you need to do when you are analyzing your website is to understand your business objective. You need to know the reason why you have set up the website in the first place. Knowing this will help you to compare and contrast whether you are achieving your business objectives or not.

#2 Goals for each objective

Apart from having a general objective for your business. You need to have specific objectives that relate to certain aspects of the business. These sectional objectives will work together when one needs to achieve the overall objectives for the business. Most times, without achieving the sectional goals and objectives, it will be very difficult to achieve the overall corporate goals and objectives for the business.

Define Metrics

Also, you need to define metrics for your business. At times, it is possible to have an online business and what is important to you might not seem important to the other party. You have to know what is important to you as far as the online business is concerned. This will help you to determine what you are going to focus on. This will help you to determine whether you are succeeding or not.

#4 Define KPI

After you might have worked on your sectional goals and objectives for your online business, you need to define Key Performance Indicators for your business. Your defined metrics can also be referred to as your Key Performance Indicators. These are yardsticks that you can use to determine whether you are achieving your business objectives or not.

#5 Set Target

Another bold step that you need to take as far as online business is to set your target. That means you have to determine what you really want to achieve. You might decide that you want to work on increasing your unique visitors to 500,000 users monthly. You just need to know that when it comes to setting targets for your business, you have to be as realistic to yourself as possible. Once you consider all variables before setting targets, you can always achieve your goals.

#6 Collect the user’s data

There is a need for you to also collect the users’ data when you need to analyse your web analytics. Doing this analysis will assist you in understanding the pattern of interaction with users on your website. This will help you to determine what users actually want on your website. It will assist you in coming up with the best strategy for increasing the conversion rate on your website.

#7 Segmentation

Also, there is a need for you to segment the data for proper analysis of data. You need to actually group your users based on what they have in common. Doing this analysis and segmentation will allow you to have a better grasp of what your users are actually looking for on your website. It can also give you a clue about the pattern of interaction that users are having with your website.

#8 Analyse the data
Also, there is a need for you to analyse the data in order to understand the flow of your traffic. Having a thorough analysis of all your traffic will assist you in understanding the patterns of your traffic as well as determining what your users are actually looking for on your website. This will assist you in increasing the conversion rate on your website.

#9 Generate web analytics reports

The next step that you need to follow is to generate web analytics reports for your website. Most times when you are just looking at the analytics at a glance, you may not be able to discover all the details that you need to discover, but if you have the full report in PDF format and other formats, it will allow decision-makers to study the entire report and come up with action points that the entire organisation can follow in order to increase the conversion rate for the entire organisation.

#10 Implementation

The last stage of the entire process is the implementation of your action plan. After you might have taken time to study the problem and examine the analytics, you need to decide on what you are going to do in order to address the problem. It’s just that when it comes to analytics, it might be difficult to know what the exact problem is but analysis of the results can give you a direction as to what the real pron problem is.

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Action Point

PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

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