In my previous article, I looked at all that you need to know about customer strategy in CRM. In this article, I want to look at all that you…
There are similar metrics available for Video campaigns, with some dedicated metrics for this format: Impressions: Recorded when the ad is served for five seconds or more (In-Stream)…
You can report on Display campaign performance by utilizing pre-defined Display reports for Audience and Topic: 1. Navigate to the reporting tab at the top right of the AdWords…
You can analyze performance within the Google Ads interface with custom combinations of columns, targeting and ads tabs. Add columns to review the performance of your Display campaigns: Performance: Impressions,…
In my previous article, I looked at some of the drivers of customer relationship management. In this article, I want to look at some of the components of a customer…
In my previous article, I talked about all that you need to know about customer relationship management. In this article, I want to talk about some of the major drivers…
In my previous article, I looked at some of the differences between ITIL V3 and ITIL 4. In this article, I want to look at some of the benefits…
There are strategic considerations for when to use paid search, including: Filling gaps where organic is weak: fill hard-to-optimize search gaps in organic listings with paid search campaigns Strengthening visibility:…
I know that CRM or CRM Initiatives is a buzzword. Almost every organisation wants people to know them as being customer centred. In this article, I want to look at…
Many CRM definitions focus on the importance of knowing your customer and acting on that knowledge. Putting this principle into practice is where the complexity lies. In this…
In the old days, many approached on-page optimization as simply keyword stuffing; that is, you mention the keywords you would like to rank for as many times within the…
In my previous article, I talked about Samson and some of the mistakes that the bank made that made them lose Samson as a customer. In this article, I want…
In my past articles, I have always been using the story of Samson and the bank. I have explained how he was treated harshly and the steps that he…
It has much to do with talking to your customers and customers talking to you and among one another about your products and services. Many at times organisations…
At the end of this article , readers should be able to understand: Who a customer is, What it means to treat customers like a king The…
When we talk about dimensions of customer service, it is a concept that helps us to understand that customers rate the level of services been provided by any organisation in…
When we talk of touchpoints, we are talking about different ways through which customers can have access to an organization. In many forward-looking organizations, today gone are those…
A Customer-Centric Enterprise (CCE) is an organisation that has resolved to do business from the customers’ perspective. In this kind of organisation, profit is not their main motive of…
At the end of this article, readers should be able to: · Know what customer-centric enterprises are.; · The characteristics of CCEs.; · Customers’ perspective of CCEs; · …
As an organisation moves from a product-centric enterprise to a customer-centric one, there are some basic things that will begin to change about the organisation, we want to look at…