There are a number of metrics available to see if your Display campaign is successful or not. These include:       Impressions: An impression is counted each time your ad is shown on a Google partner website or on YouTube Clicks: A click is counted every time someone clicks […]

To add Topic targeting to your campaigns, begin in the same way you started adding targeting to your Ad groups.     1. First, choose the Topics tab below Audiences and Demographics. 2. Click the pencil icon to add targeting. 3. From the drop-down menu, select “Add topics”. 4. Choose […]

The steps are much the same for Video Discovery ads, until the point you choose your ad format.       For Video Discovery ads: You must choose a thumbnail for your ad – think about how this will serve as the ‘teaser’ for your ad on the networks that […]

Here are some of the facts that you need to know about Advanced Targeting in Online Campaign. Observation is an optional feature recommended for advanced advertisers.       Use observations to get reports on certain criteria without restricting the reach of your ad group. This means that observations won’t […]

In this article, I want to look at how to do Audience Targeting in Video Ads. I will be looking at targeting and bidding options and how we can use them to run the most efficient campaigns possible. In particular, we will look at:     1. On-Point Targeting 2. […]

    In the old days, many approached on-page optimization as simply keyword stuffing; that is, you mention the keywords you would like to rank for as many times within the content as possible. This made for a bad user and reading experience. These days on-page optimization includes smart keyword […]

Here is how you can approach writing ads in terms of driving clicks from searchers: Relevant: Consider the need state of the searcher and how this can be addressed by your product. What do they want to hear about your product to make your product seem more appealing than the […]

        At its heart, off-page optimization is about building backlinks to your website and this practice is also known as link building. We do this because the higher quality backlinks you have from relevant websites, the more reputable your website is seen in your industry by search […]

In this article, I will try as much as possible all that you need to know about search engines. So, whether you are a content writer or just an ordinary user, I will keep you abreast of all the information that you need to know. Just relax and make sure […]

Open Google Search Console (if you have access to it), and check the crawl errors report to see if you can see any site or URL errors. If there are URL errors, review what type of errors there are and whether they are for important web pages.     One […]

This article talks about some amazing blogging success tips from SEO Expert, Search Brothers #1 Attend SEO conferences SEO is complex. Reducing it to just one piece of advice is challenging. If it were just this one SEO tip for beginners I will say attend as many industry conferences as […]

This article highlights some amazing Blogging Success Tips from Brent Csutoras, a Digital Marketing Consultant at BrentCsutoras.com #1 Learn some basic coding In 2019 and beyond, every SEO has to start gaining some level of familiarity with coding. Even Google has recently started recommending more companies focus on technical SEO […]

This article highlights some amazing blogging success tips from Freelance marketing writer, EliseDopson.co.uk   #1 Focus on quality content My best advice would be to start creating awesome content. There are hundreds of ranking factors in Google’s algorithm and most SEO beginners head towards backlinks as their first step. But, […]

Here are some of the Blogging Success Tips from Tim Soulo, the Chief Marketing Officer at Ahrefs #1 Don’t get caught in the “infinite learning” loop The best piece of advice to an SEO beginner would be: “Pick a few keywords and try to rank for them.” I see that a […]

 Here are some of the Blogging Success Tips from Steven van Vessum VP of Community at ContentKing #1 Be critical about everything Be critical about everything you read and everything people say. Ask other SEOs to back up their SEO tips and claims with data and sources, or at the very […]

  In my previous articles, I talked about some of the factors to consider when you need to design e-commerce websites. In this article, I want to look at the five modes of electronic payment concepts. Follow me as we are going to be looking at that in this article. […]